Explore the marketing analytics degree program at UW-Eau Claire

Earn your bachelor’s degree in marketing analytics at the University of Wisconsin-Eau Claire. Our AACSB-accredited business school prepares you for a successful career through experiential learning and internships. UW-Eau Claire has the only business school in Wisconsin that offers marketing analytics as a major.

As a marketing analytics major at UW-Eau Claire, you will learn to develop marketing strategies, become proficient in marketing industry-specific software, and gain real-world experience by working with teams on projects with Wisconsin organizations and businesses as well as businesses nationally. Some of these include Mary Kay, The Wall Street Journal, Philadelphia Eagles, Habitat for Humanity, Boy Scouts and Mayo Clinic Health System Cardiac Service.

You’ll be prepared for success through a curriculum that includes a strong liberal education core and a broad background of major-specific coursework in marketing and business. At the UW-Eau Claire College of Business, we also help students develop communication, teamwork and problem-solving skills, which are highly valued by businesses and organizations seeking graduates with a marketing analytics degree.

With UW-Eau Claire’s marketing analytics degree program, you’ll get access to technologically sophisticated learning environments. For example, we are one of a handful of programs nationally to use Nielsen’s proprietary software and research databases in our marketing analytics courses. In addition, analytics students can achieve certification through the university in addition to industry certifications such as Google Analytics certifications, Google AdWords Fundamentals and Google Digital Sales Certification.

2018 May Outstanding Marketing Students

Leadership skills earn marketing analytics student outstanding award

UW-Eau Claire's marketing analytics degree program encourages students to step outside their comfort zone and pursue impactful opportunities. Jacob Pederson, an excellent student and leader, is a great example of that. Pederson has been active in the UW-Eau Claire chapter of the American Marketing Association for nearly four years. During his time in AMA, he held positions as director and vice president of business consulting, vice president and president.

Pederson used his marketing degree skills and supervised nine marketing projects that helped clients improve and grow their small businesses while raising $5,100 for the UW-Eau Claire chapter. He was a finalist in three marketing strategy competitions and was named runner-up in the 2018 AMA International Marketing Student of the Year competition. 

Marketing analytics degree scholarships and financial aid

UW-Eau Claire offers scholarships to marketing analytics majors as a way to help them pay for their education. We strive to recognize students who are hard-working with a desire to transform their education into something more than just a piece of paper. 

Marketing analytics scholarships

There are thousands of dollars in scholarships offered to students seeking a marketing analytics degree from UW-Eau Claire. Incoming Blugolds are automatically awarded for having outstanding academic achievements and test scores.

UW-Eau Claire empowers its marketing students by providing the tools they need to succeed. Our Blugold Funding Grant will help pay for 50 percent of travel fees for competitions!

Learn more about what resources are available to you by checking out our scholarships page.

Financial aid at UW-Eau Claire

Student support is one of our top priorities and we are here to help students and their families through the financial aid process. We strive to make the financial aid applications and payments as seamless as possible. Our staff helps you learn how to pay for your education so you can get the most value out of your business degree. Get in touch with our financial aid staff remotely or in-person through Blugold Central — our one-stop-shop for tuition and financial aid.

Learn more about the financial aid process at UW-Eau Claire.

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Quick Facts

Marketing analytics program details
  • Program length: four years
  • Availability: campus, some online opportunities
  • Entrepreneurship
  • International Business
  • Leadership Studies
Student organizations
  • Pi Sigma Epsilon (PSE)
  • DECA
  • American Marketing Association (AMA)

Accreditation information: Our academic programs are among the best. We are accredited by AACSB International, a mark of excellence achieved by less than 5 percent of all business schools worldwide.

Marketing analytics bachelor’s degree program highlights

UW-Eau Claire offers many opportunities for marketing analytics degree students to gain professional experience through internships, service-learning, College of Business workshops, study abroad programs, competitions and student organizations. These experiences will enhance your marketing analytics degree and self-confidence while allowing you to apply and test what you have learned.

You will learn by doing. UW-Eau Claire encourages students to participate in high-impact experiences outside the classroom. Our marketing analytics students get real-world experience when they conduct market research for local businesses and organizations. When you are ready to graduate, top companies such as Target and Hormel seek out marketing analytics majors because of their well-rounded educational experience.

Strong faculty and leading-edge technology. The marketing analytics program at UW-Eau Claire is taught by strong faculty. They are up to date in the ever-changing marketing analytics field and will encourage you to go above and beyond. Our professors are here to support you in your academic journey and are excited about what they teach. Not only will our experienced faculty give you valuable insight, but you will get access to the latest marketing analytics tools and software. UW-Eau Claire's marketing analytics students feel prepared for the job market because many companies use the same analytics software that we use in the classroom.


Employed or Continuing Education


business school in WI to offer marketing analytics


participate in 1+ high impact experiences

What jobs can you get with a marketing analytics degree from UWEC?

Earning a marketing analytics degree from UW-Eau Claire gives you many different career paths and opportunities. Ninety-nine percent of our 2014-15 marketing graduates report they were employed or continuing their education.

Where are marketing analytics degree alumni now?

Marketing analytics careers

My professors worked incredibly hard to help make me a better business professional. My internships gave me experiences outside of the classroom. Participation in a student business organization gave me a network of friends who encouraged me to be my best.

Ben Van Lieshout | Marketing Analytics + Spanish '17

Marketing analytics bachelor’s degree program curriculum

UW-Eau Claire sets you up for a successful career in marketing analytics through experiential learning and professional experience. Our marketing analytics bachelor's degree program provides valuable experience by offering access to digital marketing software, marketing research projects, service-learning with local businesses and interactive coursework.

Graduation requirements for marketing analytics bachelor 's degree

Liberal Education Core (36 credits)
Proficiency Requirements (14 credits)
Business Core Classes (28 credits)
Required Marketing Classes (15 credits)
Marketing Electives (17 credits)

View more in course catalog.

Top classes for marketing analytics majors

Advanced Marketing Analytics
Marketing Communications and Promotion Analysis
Digital Marketing
Marketing Research
Buyer Behavior
Marketing Analytics and Technology

Related programs at UW-Eau Claire

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