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Explore the integrated strategic communication - public relations emphasis bachelor's degree program at UW-Eau Claire

Discover what makes a message effective and how to construct purposeful communications with a bachelor’s degree in integrated strategic communication - public relations from the University of Wisconsin-Eau Claire.

An excellent path for those interested in planning publicity strategies and campaigns, the public relations major focuses on how to create a variety of communications, including press releases, social media, website messages, speeches and media pitches. 

Rooted in experiential learning, our distinguished program will give you countless opportunities to build your resume and skillset. Secure a marketing or communications internship, work with local businesses on messaging or conduct your own research study. Through a robust, rigorous curriculum, you will learn how to craft a crisis communication plan, analyze social media trends and successfully manage relationships with clients.

With a growing need for skilled communicators, now is the perfect time to begin your degree in public relations.

UW-Eau Claire junior Kyle Naber with his parents, Mary Naber '86 and David Naber '86

PR major opens doors to dream career

Kyle Naber has loved two things from an early age: sports and public relations. But after surviving a battle with leukemia, pro sports wasn’t an option. Through sports announcing, however, Kyle found a way to stay connected and involved with the sports world.

Kyle became hooked on announcing in high school, live streaming and broadcasting local sports with his dad and neighbor. And when he came to UWEC, Kyle had no doubt about his major and that UWEC had the opportunities he needed to pursue a career in PR with a professional sports organization. During college Kyle had the chance to travel with the football team and announce the games on Blugold Radio as well as call a Homecoming game with his father, who also is a Blugold alum.

“I came into public relations and I am so thankful for everything that I’ve been blessed with so far," Kyle said. "I have so much to live for. Announcing and PR gives me a chance to feel like I'm still on the team. I would not trade these experiences for the world.”

Integrated strategic communication - public relations emphasis degree scholarships

Public relations majors are eligible for a variety of scholarships offered through the UW-Eau Claire Foundation. For example, the Greg & Catherine Leaf Public Relations Scholarship awards $500 to a communications student who demonstrates high academic standing and participation in the field of public relations.

Learn more about additional scholarships and resources available to you by checking out our scholarships page.

Financial aid at UW-Eau Claire

Working to make your college education affordable is very important to us. We are here to walk you through the financial aid process and make applying for aid and paying your bill as easy as possible. 
To get this process started, please contact our staff at Blugold Central — our one-stop shop for tuition and financial aid. They will help you learn how to pay for your education and minimize debt, freeing you up to focus on academics and your integrated strategic communication degree.  
Learn more about our financial aid process at UWEC

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Quick facts

Integrated strategic communication - public relations emphasis program details
  • Program length: four years 
  • Offered: in person
  • Campus: Eau Claire
  • This major requires a minor or certificate. 
  • Students majoring in this program may choose either a Bachelor of Arts (BA) or Bachelor of Science (BS) degree.
Student organizations
  • Public Relations Student Society of America (PRSSA)
  • Communication and Journalism Organization (CJO)
  • International Association of Business Communicators (IABC)
  • Kappa Tau Alpha

Accreditation information

All communication and journalism degrees from UW-Eau Claire have been accredited by the Accrediting Council on Education in Journalism and Mass Communications.

Why integrated strategic communication - public relations emphasis at UW-Eau Claire?

Curriculum that connects you to the real world. Opportunities to evaluate case studies, present projects and work collaboratively at every course level will help develop your communication, interpersonal, leadership and problem-solving skills. Course topics are relevant to real-time, real-world happenings and always include the most up-to-date software and platforms. 

Relevant student organizations. Many of our public relations students are active in the Public Relations Student Society of America (PRSSA), a national student organization known for providing valuable learning and networking opportunities. Members get exclusive access to behind-the-scenes agency tours and unique internship and job opportunities. 

Supportive faculty and individualized learning. All classes are taught by passionate, enthusiastic professors who know and love their craft. Through creative projects and guest presentations, they go out of their way to immerse you into the diverse world of public relations. Small class sizes help you form meaningful relationships and gain an even more personalized education.

Collaborative research opportunities. Through our student-faculty collaborative research program, you will have opportunities to participate in fascinating research projects, like how audiences consume and share online content and how audiences respond to public health campaigns. In addition to bolstering your resume and portfolio, these projects help you foster relationships with mentors, the community and even potential employers.

Skill-building internships. With so many career paths available to those with a public relations degree, communication students are highly encouraged to pursue one or more internships. Because of the program's strong reputation, many students have no problem finding an internship. Previous students have interned at Visit Eau Claire, Mayo Clinic Health System and Eau Claire Jazz. 

Connection to local employers. Annual on-campus Career Conferences and a Client Communication and Management Career Fair bring potential employers right to you. These events are excellent opportunities to network and submit your resume for current and future job openings. 

What can I do with an integrated strategic communication - public relations emphasis degree from UWEC?

UW-Eau Claire will prepare you well for a career in the fast-paced and ever-changing world of public relations. Graduates find themselves ready for many different career paths and opportunities.

Where are integrated strategic communication - public relations emphasis alumni now?

Public relations careers

I was so confident in my decision to choose Eau Claire that it was the only school I applied to — and the past four years at UWEC have been the best years of my life. I have found the right field for me and hope to be able to combine my love of design and communication into my dream job.

Taylor Schneider Public Relations

Integrated strategic communication - public relations emphasis bachelor's degree program curriculum

UW-Eau Claire’s public relations program requires a minor or approved certificate as a secondary area of study. Pair this degree with popular choices such as multimedia communication, marketing, English, sociology or political science to obtain an even more well-rounded education and career opportunities.

What classes do integrated strategic communication - public relations emphasis majors take?

Your classes may cover topics like: 

Learn more about the integrated strategic communication - public relations emphasis major in the UWEC course catalog

Related programs at UW-Eau Claire

Thinking about a bachelor’s degree in public relations? Here are other programs you may be interested in exploring.

Department information

Learn more about the communication and journalism department

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