Discover what makes a message effective and how to construct purposeful communications with a bachelor’s degree in integrated strategic communication - public relations from the University of Wisconsin-Eau Claire.
An excellent path for those interested in planning publicity strategies and campaigns, the public relations major focuses on how to create a variety of communications, including press releases, social media, website messages, speeches and media pitches.
Rooted in experiential learning, our distinguished program will give you countless opportunities to build your resume and skillset. Secure a marketing or communications internship, work with local businesses on messaging or conduct your own research study. Through a robust, rigorous curriculum, you will learn how to craft a crisis communication plan, analyze social media trends and successfully manage relationships with clients.
With a growing need for skilled communicators, now is the perfect time to begin your degree in public relations.
Curriculum that connects you to the real world. Opportunities to evaluate case studies, present projects and work collaboratively at every course level will help develop your communication, interpersonal, leadership and problem-solving skills. Course topics are relevant to real-time, real-world happenings and always include the most up-to-date software and platforms.
Relevant student organizations. Many of our public relations students are active in the Public Relations Student Society of America (PRSSA), a national student organization known for providing valuable learning and networking opportunities. Members get exclusive access to behind-the-scenes agency tours and unique internship and job opportunities.
Supportive faculty and individualized learning. All classes are taught by passionate, enthusiastic professors who know and love their craft. Through creative projects and guest presentations, they go out of their way to immerse you into the diverse world of public relations. Small class sizes help you form meaningful relationships and gain an even more personalized education.
Collaborative research opportunities. Through our student-faculty collaborative research program, you will have opportunities to participate in fascinating research projects, like how audiences consume and share online content and how audiences respond to public health campaigns. In addition to bolstering your resume and portfolio, these projects help you foster relationships with mentors, the community and even potential employers.
Skill-building internships. With so many career paths available to those with a public relations degree, communication students are highly encouraged to pursue one or more internships. Because of the program's strong reputation, many students have no problem finding an internship. Previous students have interned at Visit Eau Claire, Mayo Clinic Health System and Eau Claire Jazz.
Connection to local employers. Annual on-campus Career Conferences and a Client Communication and Management Career Fair bring potential employers right to you. These events are excellent opportunities to network and submit your resume for current and future job openings.
Integrated strategic communication - public relations emphasis program details
- Program length: four years
- Offered: in person
- Campus: Eau Claire
- This major requires a minor or certificate.
- Students majoring in this program may choose either a Bachelor of Arts (BA) or Bachelor of Science (BS) degree.
- Public Relations Student Society of America (PRSSA)
- Communication and Journalism Organization (CJO)
- International Association of Business Communicators (IABC)
- Kappa Tau Alpha
All communication and journalism degrees from UW-Eau Claire have been accredited by the Accrediting Council on Education in Journalism and Mass Communications.
UW-Eau Claire will prepare you well for a career in the fast-paced and ever-changing world of public relations. Graduates find themselves ready for many different career paths and opportunities.
Where are integrated strategic communication - public relations emphasis alumni now?
- Events marketing coordinator, Mall of America, Minnesota
- Social media intern, TallGrass Public Relations, South Dakota
- Marketing specialist, UW-Eau Claire, Wisconsin
- Marketing communications admin, Ecolab, Minnesota
- Digital strategist, Uproer Marketing, Minnesota
Public relations careers
- Communications specialist
- Content manager
- Public relations specialist
- Social media manager
- Media director
- Public affairs specialist
I was so confident in my decision to choose Eau Claire that it was the only school I applied to — and the past four years at UWEC have been the best years of my life. I have found the right field for me and hope to be able to combine my love of design and communication into my dream job.
UW-Eau Claire’s public relations program requires a minor or approved certificate as a secondary area of study. Pair this degree with popular choices such as multimedia communication, marketing, English, sociology or political science to obtain an even more well-rounded education and career opportunities.
What classes do integrated strategic communication - public relations emphasis majors take?
Your classes may cover topics like:
- Crisis communication
- Media law and ethics
- Intercultural communication
- Social media
- Strategic media planning
- Visual communication design
- Writing for integrated strategic communication
Learn more about the integrated strategic communication - public relations emphasis major in the UWEC course catalog.
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