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Explore the integrated strategic communication - advertising emphasis bachelor's degree program at UW-Eau Claire

The University of Wisconsin-Eau Claire's integrated strategic communication - advertising emphasis bachelor's degree immerses you in the fast-paced, exciting world of advertising and promotion. 

Accredited by the Accrediting Council on Education in Journalism and Mass Communications, our career-building program will introduce you to best practices, new ways of thinking and the art of effective communication. Rigorous coursework and guest presentations will allow you to explore print, photo, audio, video and web technologies and how to best deliver strategic messages. You'll also gain a better understanding of media buying, brand and reputation management and the impact advertising can have on society as a whole.

A critical component of all our programs at UW-Eau Claire is providing opportunities to gain real-world experience and make industry connections. Advertising projects and community work will connect you directly with local professionals, where you will have the chance to conduct advertising research and help create promotional campaigns. Opportunities to intern at places like Visit Eau Claire, Mayo Clinic Health System, Eau Claire Leader-Telegram and Milwaukee Journal Sentinel help you build critical skills while exploring different career paths. 

No matter your end-goal, your degree in advertising will provide you with the knowledge, tools and experience necessary for a rewarding and successful career. 

Helping to create the Hub, a space where Blugolds can find student resources, is among Amanda Thao’s accomplishments.

Visual communication class confirms Blugold's career path

Sometimes all it takes is that one course to inspire your career path. And for advertising grad Amanda Thao, that one course was visual communications.

The unique class requires students to create campaigns and messaging strategies for two real community clients. If the clients like what they hear, they can move forward with implementing the campaigns into their businesses. The project was an academic highlight for Amanda.

“I was honored to have both clients choose my campaigns and designs to implement," Amanda said. "The experience validated my confidence in my abilities and allowed me to critically evaluate what I needed to improve on moving forward in my field. Thanks to the classes I took, the opportunities that were made available to me and the people I met here, I’m leaving this institution with a heavy, but ready heart.”

Why integrated strategic communication - advertising emphasis at UW-Eau Claire?

Skill-building facilities. The Communication and Journalism Department is home to the Communication and Journalism Center, a state-of-the-art facility that includes TV and radio news studios and projection facilities, a visual communication studio and lab, and the offices of The Spectator and Blugold Radio (WUEC FM 89.7) — student media outlets. A second radio station on campus called Converge Radio FM 99.9 offers even more learning opportunities. Here, you can take what you've learned in the classroom and put it into practice, all while gaining professional experience.

Career preparation. Rigorous coursework will prepare you for the demands and challenges of a career in advertising. Study the First Amendment and how it applies to advertising and the role social media plays in marketing and public relations. Many classes throughout the major have a strong emphasis on portfolio development, concept formation and idea presentation.

Collaborative research opportunities. Through our student-faculty collaborative research program, you will have opportunities to participate in fascinating research projects, like the link between recruitment messages and applicant leadership qualities or the effects of groupthink. In addition to bolstering your resume and portfolio, these projects help you foster relationships with mentors, the community and even potential employers.

Supportive learning. Classes are taught by passionate, enthusiastic professors who know and love their craft. Small class sizes help you form meaningful relationships, participate in group discussions and explore career paths.

Connection to local employers. Annual on-campus Career Conferences and a Client Communication and Management Career Fair bring potential employers right to you. These events are excellent opportunities to network and submit your resume for current and future job openings. 

100% employed

or continuing education after graduation

2020-2021 Graduate Report

Quick facts

Integrated strategic communication - advertising emphasis program details
  • Program length: four years
  • Offered: in person
  • Campus: Eau Claire
  • This major requires a minor or certificate.
  • Students majoring in this program may choose either a Bachelor of Arts (BA) or Bachelor of Science (BS) degree.
Student organizations
  • Communication and Journalism Organization (CJO)
  • International Association of Business Communicators (IABC)
  • Kappa Tau Alpha
  • The Spectator
  • TV10
  • WUEC-FM 89.7 Radio

Accreditation information

All communication and journalism degrees from UW-Eau Claire have been accredited by the Accrediting Council on Education in Journalism and Mass Communications.

What can I do with an integrated strategic communication - advertising emphasis degree from UWEC?

As media platforms and advertising sophistication grows, so does the need for skilled communicators. Our advertising graduates go on to pursue a variety of careers and quickly move up within their chosen field. 

Advertising jobs

Jack Ross Bertelsen

Media dream job comes true

Jack Bertelsen is one of many Blugolds who received a full-time job offer prior to graduation. Now a digital interactive assistant for Mid-West Family Broadcasting, Jack spends his days managing and updating all station websites and creating graphic design materials for use in promotion and advertising campaigns for the six company stations.

"In this role, I am helping to transition Mid-West from being a company that owns radio stations to a full-scale digital advertising agency that also happens to own radio stations," Jack said. "This is a trend that all commercial radio stations are starting to follow, as more and more businesses are opting to spend their advertising dollars on digital services like Facebook, Google and Instagram."

It's a job Jack can do well, thanks to the experience gained during his time with Blugold Radio and Converge Radio 99.9 FM. The independent radio station provides UWEC students with unique opportunities to learn the broadcast industry, refine their media communication skills and prepare them for potential careers in radio.

It's also a perfect example of the support and guidance you'll experience while discovering your career path here at UW-Eau Claire.

Integrated strategic communication - advertising emphasis bachelor's degree program curriculum

UWEC's advertising major will provide you with a broad, all-encompassing understanding of strategic communication and the role it plays in advertising. In addition to exploring promotion techniques and client management, you will also learn how to craft effective messages — for both for-profit and non-profit organizations — through a detailed process of research, analysis, interpretation and evaluation. 

The curriculum will also enhance your skills in oral, written, visual and social media communication, skills that are necessary for any profession and are highly sought-after by employers.

What classes do integrated strategic communication - advertising emphasis majors take?

Your classes may cover topics like: 

Learn more about the integrated strategic communication - advertising emphasis major in the UWEC course catalog.

Related programs at UW-Eau Claire

Thinking about a bachelor’s degree in advertising? Here are other programs you may be interested in exploring.

Department information

Photo of a camera recording a student interview

Communication and Journalism

Hibbard Humanities Hall 152
124 Garfield Avenue
Eau Claire, WI 54701
Visit the Communication and Journalism department website

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