Explore the marketing degree program at UW-Eau Claire

Earn your bachelor’s degree in marketing at the University of Wisconsin-Eau Claire. Our accredited business school will inspire you to step outside your comfort zone and shape the world for the better. At UW-Eau Claire, we take innovative approaches that will set you up for a successful career through experiential learning, internships and networking opportunities.

Blugolds are in demand! UW-Eau Claire's marketing degree program will provide you with collaborative learning opportunities that will prepare you for employment. Ninety-nine percent of our marketing graduates report they were employed or continuing their education. UW-Eau Claire's marketing degree will also give you valuable experience by participating in projects outside the classroom. You will get opportunities to work on marketing campaigns for local businesses and organizations in Wisconsin.

Our marketing degree program will help you develop communication, teamwork and problem-solving skills, which are highly valued by employers. Our College of Business is leading-edge! UW-Eau Claire's marketing degree program will provide you with high-impact learning opportunities through workshops that teach business etiquette, networking and interviewing skills.

Marketing major steps outside comfort zone and gets a job before graduation

At UW-Eau Claire, we strive to set you up for success through impactful opportunities. Austin Samsa, a UW-Eau Claire marketing major has landed a job before graduation as a buyer consultant at Gartner. Through UW-Eau Claire's marketing sales competitions, Austin was contacted by one of the Garner recruiters and was able to complete an internship over the summer and get a permanent position at Gartner after graduation. Learn more about how you can engage in high-impact learning experiences like Austin's through our marketing degree program opportunities.

Marketing degree scholarships and financial aid

Support your college journey with scholarships! The UW-Eau Claire Foundation provides many scholarships for incoming and current Blugolds. There are currently over $15,000 in scholarships for students seeking a marketing degree from UW-Eau Claire.

Marketing scholarships

UW-Eau Claire offers many different honors scholarships to students for their success. Incoming Blugolds are automatically awarded for having outstanding academic achievements.

Learn more about what resources are available to you by checking out our scholarships page.

Financial aid at UW-Eau Claire

Student support is one of our top priorities and we are here to help students and their families through the financial aid process. We strive to make the applications and payments as seamless as possible. Get in touch with our staff remotely or in-person through Blugold Central, our one-stop-shop for tuition and financial aid. Our staff helps you learn how to pay for your education so you can get the most value out of your business degree.

Learn more about the financial aid process at UW-Eau Claire.

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Quick Facts

Marketing program details
  • Program length: four years
  • Availability: campus, some online opportunities
  • Marketing
  • Military leadership
  • Certified Sales Student Certificate
Student organizations
  • American Marketing Association (AMA)
  • Pi Sigma Epsilon Sales and Marketing (PSE)
  • Beta Gamma Sigma Honorary (BGS)
  • Beta Upsilon Sigma (BUS)
  • Collegiate DECA

Accreditation information: Our academic programs are among the best. We are accredited by AACSB International, a mark of excellence achieved by less than 5 percent of all business schools worldwide.

Marketing bachelor’s degree program highlights

UW-Eau Claire’s marketing degree program prepares you for success through a curriculum that includes a strong liberal education core, and major-specific coursework that provides in-depth knowledge of marketing and business.

Student-focused and collaborative. UW-Eau Claire's marketing degree program is student-focused and collaborative. You will get the chance to work in teams on various marketing projects in and outside of the classroom. You will gain leadership skills, learn how to use leading-edge marketing software, and gain professional experience as you work with local organizations and businesses. These skills will help you compete in today's job market. You'll also learn from top faculty — people who are committed to supporting your journey in marketing.

You will learn by doing. UW-Eau Claire encourages students to participate in high-impact experiences beyond the classroom. There are a lot of student organizations available for marketing majors. The American Marketing Association and Pi Sigma Epsilon marketing and sales fraternity participate in regional and national conferences, and sales and marketing case competitions. In 2016, the UW-Eau Claire AMA chapter was named the International Chapter of the Year. Other organizations for marketing students include Beta Upsilon Sigma (BUS) and Collegiate DECA.


Employed or Continuing Education

Top 10

AMA Chapter in North America


participate in 1+ high impact experiences

What jabs can you get with a marketing degree from UW-Eau Claire?

You can do a lot with a marketing degree! Our marketing alumni go on to work for major corporations such as Target or start their own business. Having a marketing degree from UW-Eau Claire provides you with the flexibility to pick your own career path.

Where are marketing degree alumni now?

Marketing careers

"As a marketing major, I have applied many of the skills that I have acquired in the classroom to my service-learning project. My project involved directly communicating with the community of Eau Claire to raise awareness and funds for a free, public skateboard park."

Kyle Gostomski | Marketing | Muskego, WI

Marketing bachelors degree program curriculum

UW-Eau Claire sets you up for a successful marketing career through experiential learning and professional experience. Our marketing degree program provides valuable experience by offering access to digital marketing software, marketing research projects, service-learning with local businesses and interactive coursework.

Graduation requirements for bachelor's degree

Liberal education core (36 Credits)
Proficiency requirements (14 Credits)
Business core classes (28 Credits)
Required marketing classes marketing electives (15 Credits)
Marketing electives (17 Credits)

View more in course catalog.

Top classes for marketing degree majors

Buyer Behavior
Marketing Analytics and Technology
Marketing Research
Marketing Communications and Promotion Analysis
Digital Marketing
International Marketing

Related programs at UW-Eau Claire

Thinking about a bachelor’s degree in marketing? Here are a few other programs you might be interested in exploring.

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