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Explore the marketing bachelor's degree program at UW-Eau Claire

Create successful promotion strategies, conduct market research and learn how to build customer loyalty with a marketing degree from the University of Wisconsin-Eau Claire.

Taught by expert faculty, our marketing major's rigorous curriculum introduces you to the world of business and the many facets of marketing. Explore topics in buyer behavior, analytics, management, technology and sales. Projects and collaborative work will help you to identify market opportunities, segment consumer markets and uncover best practices when making challenging decisions. 

You’ll also gain experiences highly valued by employers. Secure a marketing internship, participate in national competitions or earn a leadership role in a student organization. A semester-long capstone project allows you to explore the field of consulting, offering insight and helpful recommendations to real-world business problems. And many classes include guest presentations and networking opportunities, allowing you to learn new techniques and best practices. 

Graduates from UWEC’s marketing program hit the ground running, equipped with everything they need to be successful in their field. Are you ready to be one of them?

Apply classroom knowledge to the real world

The management and marketing department offers a wide variety of classes, giving you creative and analytical skills, alike. With expert faculty ensuring you receive a relevant and individualized education, you’ll quickly find that the things you learn in the classroom are easily applied to the industry.

“I've had internships as I've gone along through school,” marketing student Claire Mugge explained. “So I've been able to sit at work and connect that that's exactly what I've learned in class. I can actually participate in meetings and give insights into real-life things because I've learned this, and I have a fresh perspective.”

Hear more on what sets this program apart from the rest.

Marketing degree scholarships

Marketing majors have the opportunity to apply for any of UW-Eau Claire's College of Business scholarships. Many of them are based on academic achievement and extracurricular involvement. There are also additional scholarships reserved for students studying marketing. For example, the Charles F. White Memorial Scholarship awards $1,300 to a deserving student pursuing a marketing degree.

Learn more about additional scholarships and resources available to you by checking out our scholarship page.

Financial aid at UW-Eau Claire

Working to make your college education affordable is very important to us. We are here to walk you through the financial aid process and make applying for aid and paying your bill as easy as possible. 
To get this process started, please contact our staff at Blugold Central — our one-stop shop for tuition and financial aid. They will help you learn how to pay for your education and minimize debt, freeing you up to focus on academics and your marketing degree.  

Learn more about the financial aid process at UW-Eau Claire.

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Quick facts

Marketing program details
  • Program length: four years
  • Offered: in person
  • Campus: Eau Claire
  • This major does not require a minor.
  • This program is also available as a minor.
  • Students majoring in this program will earn a Bachelor of Business Administration (BBA) degree. 
Additional marketing majors
Student organizations
  • American Marketing Association (AMA)
  • Pi Sigma Epsilon Sales and Marketing (PSE)
  • Beta Gamma Sigma Honorary (BGS)
  • Beta Upsilon Sigma (BUS)
  • Collegiate DECA

Accreditation information

AACSB logo

Our academic programs are among the best. We are accredited by AACSB International, a mark of excellence achieved by less than 5% of all business schools worldwide.

Marketing bachelor’s degree program highlights

Concentrated, industry-focused curriculum. Classes are taught by knowledgeable, passionate faculty who have extensive marketing experience and know exactly what the industry is looking for. A wide range of electives allows you to personalize your studies and focus on areas that interest you, whether that's global business, business logistics or digital marketing. 

Competitions across the nation. Each year, UW-Eau Claire marketing students compete in regional and national competitions to sharpen their skills in presenting, negotiating, demonstrating and problem-solving. Participate in events like the American Marketing Association (AMA) UW-Eau Claire and UW-Whitewater Regional Competitions, as well as the AMA International Conference.

Marketing internships that bolster your resume. An internship can help you gain real-life experience, network and even introduce yourself to your future employer. Apply to work in the management and marketing department or explore the many opportunities within the Chippewa Valley. Alongside other experts and professionals, you’ll learn how to create marketing materials, websites, special events, social media campaigns and so much more!

Connection to local employers. Annual on-campus Career Conferences and a Client Communication and Management Career Fair bring potential employers right to you. These events are excellent opportunities to network and submit your resume for current and future job openings. 

Real-world learning. At UW-Eau Claire, we believe that in order to get the most out of your education, you need to have practical experiences outside of the classroom. To do this, many marketing majors study abroad or participate in the National Student Exchange program. Opportunities like these give you a broader, more global understanding of business. Previous students have traveled to places like India, England and Australia. 

Industry connections. Networking and mentorship is an important component of UWEC'S marketing major. Course projects include opportunities to work with local businesses on various initiatives, enhancing your leadership skills and professional experience. 


AMA International Collegiate Chapter

awarded by the American Marketing Association (AMA) International in 2020


Sustained Excellence

by Pi Sigma Epsilon- Zeta Epsilon Chapter in 2020

What jobs can you get with a marketing degree from UWEC?

Earning a marketing degree from UW-Eau Claire offers job possibilities you may not have even thought of. Whether you pursue a career in mass communication, sales or project management, you'll have the tools you need for a fulfilling career. Graduates of our highly accredited marketing program go on to work for major corporations such as Shutterfly or Tom James, while others open their own business. 

Where are marketing alumni now?

Marketing careers

UW-Eau Claire allowed me to make connections with so many people, both personally and professionally, through student organizations, campus events, conferences and classes. I can't wait to continue learning throughout my career and hopefully come back to UWEC to earn my MBA.

Kayla Ament Marketing, Spanish
The team recognized for excellence included Samantha Langseth, Andrew Larson, Vanessa Nielsen, Sarah Peichel, Ashley Tettamanzi, Sydney Weaver-Lang, and Jenna Wetzel.

Mayo Clinic partnership provides valuable experience

An incredible opportunity to help Mayo Clinic best leverage telemedicine and virtual care was made possible thanks to UWEC’s marketing capstone class. Students recently spent the semester developing three diverse business solutions, later presenting their suggestions to Mayo Clinic Health System’s Administrative and Planning Leadership team.

Working on the project gave marketing major Jenna Wetzel and her team great insight into business problems companies often face. Utilizing out-of-the-box thinking and creative problem-solving, the students included financial details and measurement components along with their promotional plans, impressing professors and Mayo Clinic staff alike.

“The project provided a valuable experience before entering the business world," Jenna said. "We learned how to communicate with real-world clients in a professional setting while applying our class concepts and marketing expertise."

Marketing bachelor's degree program curriculum

A degree in marketing from UW-Eau Claire sets you up for a successful career through experiential learning and professional experience. Courses offer access to digital marketing software, marketing research projects and service-learning with local businesses. A required professional development program will also cover topics in career planning, professional image, interviewing, etiquette and networking.

Classes for marketing majors may include:

Learn more about the comprehensive marketing major in the UWEC course catalog.

Learn more about the marketing minor in the UWEC course catalog

Related programs at UW-Eau Claire

Thinking about a bachelor’s degree in marketing? Here are a few other programs you may be interested in exploring.

Department information

Learn more about the management and marketing department

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