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Explore the marketing bachelor's degree program at UW-Eau Claire

Create successful promotion strategies, conduct market research and learn how to build customer loyalty with a marketing degree from the University of Wisconsin-Eau Claire.

Taught by expert faculty, our marketing major's rigorous curriculum introduces you to the world of business and the many facets of marketing. Explore topics in buyer behavior, analytics, management, technology and sales. Projects and collaborative work will help you to identify market opportunities, segment consumer markets and uncover best practices when making challenging decisions. 

You’ll also gain experiences highly valued by employers. Secure a marketing internship, participate in national competitions or earn a leadership role in a student organization. A semester-long capstone project allows you to explore the field of consulting, offering insight and helpful recommendations to real-world business problems. And many classes include guest presentations and networking opportunities, allowing you to learn new techniques and best practices. 

Graduates from UWEC’s marketing program hit the ground running, equipped with everything they need to be successful in their field. Are you ready to be one of them?

Apply classroom knowledge to the real world

The management and marketing department offers a wide variety of classes, giving you creative and analytical skills, alike. With expert faculty ensuring you receive a relevant and individualized education, you’ll quickly find that the things you learn in the classroom are easily applied to the industry.

“I've had internships as I've gone along through school,” marketing student Claire Mugge explained. “So I've been able to sit at work and connect that that's exactly what I've learned in class. I can actually participate in meetings and give insights into real-life things because I've learned this, and I have a fresh perspective.”

Hear more on what sets this program apart from the rest.

Why marketing at UW-Eau Claire?

Concentrated, industry-focused curriculum. Classes are taught by knowledgeable, passionate faculty who have extensive marketing experience and know exactly what the industry is looking for. A wide range of electives allows you to personalize your studies and focus on areas that interest you, whether that's global business, business logistics or digital marketing. 

Competitions across the nation. Each year, UW-Eau Claire marketing students compete in regional and national competitions to sharpen their skills in presenting, negotiating, demonstrating and problem-solving. Participate in events like the American Marketing Association (AMA) UW-Eau Claire and UW-Whitewater Regional Competitions, as well as the AMA International Conference.

Marketing internships that bolster your resume. An internship can help you gain real-life experience, network and even introduce yourself to your future employer. Apply to work in the management and marketing department or explore the many opportunities within the Chippewa Valley. Alongside other experts and professionals, you’ll learn how to create marketing materials, websites, special events, social media campaigns and so much more!

Real-world learning. At UW-Eau Claire, we believe that in order to get the most out of your education, you need to have practical experiences outside of the classroom. To do this, many marketing majors study abroad or participate in the National Student Exchange program. Opportunities like these give you a broader, more global understanding of business. Previous students have traveled to places like India, England and Australia. 

Industry connections. Networking and mentorship is an important component of UWEC'S marketing major. Course projects include opportunities to work with local businesses on various initiatives, enhancing your leadership skills and professional experience. 


AMA International Collegiate Chapter

awarded by the American Marketing Association (AMA) International in 2020


Sustained Excellence

by Pi Sigma Epsilon- Zeta Epsilon Chapter in 2020

100% employed

or continuing education after graduation

2021-2022 Graduate Report

Quick facts

Marketing program details
  • Program length: four years
  • Offered: in person
  • Campus: Eau Claire
  • This major does not require a minor.
  • This program is also available as a minor.
  • Students majoring in this program will earn a Bachelor of Business Administration (BBA) degree. 
Additional marketing majors
Student organizations
  • American Marketing Association (AMA)
  • Pi Sigma Epsilon Sales and Marketing (PSE)
  • Beta Gamma Sigma Honorary (BGS)
  • Collegiate DECA

Accreditation information

AACSB logo

Our academic programs are among the best. We are accredited by AACSB International, a mark of excellence achieved by less than 5% of all business schools worldwide.

What can I do with a marketing degree from UWEC?

Earning a marketing degree from UW-Eau Claire offers job possibilities you may not have even thought of. Whether you pursue a career in mass communication, sales or project management, you'll have the tools you need for a fulfilling career. Graduates of our highly accredited marketing program go on to work for major corporations such as Shutterfly or Tom James, while others open their own business. 

Where are marketing alumni now?

Marketing careers

UW-Eau Claire allowed me to make connections with so many people, both personally and professionally, through student organizations, campus events, conferences and classes. I can't wait to continue learning throughout my career and hopefully come back to UWEC to earn my MBA.

Kayla Ament Marketing, Spanish

Marketing bachelor's degree program curriculum

A degree in marketing from UW-Eau Claire sets you up for a successful career through experiential learning and professional experience. Courses offer access to digital marketing software, marketing research projects and service-learning with local businesses. A required professional development program will also cover topics in career planning, professional image, interviewing, etiquette and networking.

What classes do marketing majors take?

Your classes may cover topics like: 

Learn more about the comprehensive marketing major in the UWEC course catalog.

Learn more about the marketing minor in the UWEC course catalog

Learn more about UWEC

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Department information

Marketing and Supply Chain Management

Schneider Social Science Hall 400D
1702 Park Avenue
Eau Claire, WI 54701
Visit the Marketing and Supply Chain Management department website