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Jennine Fox, DBA

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Assistant Professor | American Marketing Association Advisor

Contact Information

Office
Schneider Hall 419
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Biography

Biography

I currently teach Social Media Marketing and Digital Marketing Fundamentals and have taught Principles of Marketing, Retail Management, Integrated Marketing Communications, and Internship Program I in the past. I worked in Internet Marketing for 10 years prior to teaching. Most recently, I worked on project management for changes and enhancements to ten ecommerce websites. I also managed a photo studio and its staff. In the past I managed email marketing, web analytics, product reviews and on-site search.

I graduated from the University of Wisconsin-Eau Claire with a BBA in Marketing, a BA in Spanish, and a Certificate in Business Communications. I later graduated with my master’s in business administration (MBA) from the UW-Eau Claire. I recently successfully defended my dissertation and graduated with my doctorate in business administration (DBA) through UW-Whitewater. I am originally from Wausau, WI and now live in Chippewa Falls, WI with my husband, our daughters, and goldendoodle.

Teaching and Research Interests

Teaching and Research Interests

Teaching Interests:

  • Digital Marketing Fundamentals
  • Social Media Marketing
  • Marketing Internship Program

Research Interests

  • Consumer Facing Technology to Benefit E-Commerce (AR)
  • Digital Marketing and E-Commerce
Published Research

Published Research

Dugar, K., & Fox, J. (2022). Stigma Around the Consumption of Sanitary Napkins and Implications for International Marketing Strategy: A Case Study from Rural India. International Journal of Instructional Cases.

Rokonuzzaman, M., Kim, K., Dugar, K., & Fox, J. (2022). What Makes an Object Smart? Conceptualization, Development, and Validation of a Scale to Measure Smartness of a Thing (SoT). Journal of Business Research.

Honors And Recognition

Honors And Recognition

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