Title

Marketing and Supply Chain Management Department

Subtitle

Gain Real-World Experience

Intro text

Your journey to a great career starts here! You’ll immerse yourself in resume-building experiences that include high-impact practices, engaging course projects, challenging competitions, and invaluable internships. Our Marketing and Supply Chain Programs are designed to empower you with the tools and knowledge to become an exceptional professional. You’ll be guided by knowledgeable and compassionate faculty members who possess a comprehensive understanding of what the industry truly demands.

Intro Text

With a strong commitment to developing future leaders and innovators, we offer majors in marketing and operations and supply chain management, each meticulously crafted to equip students with the essential skills and knowledge demanded by today's competitive business market. 

In the Department of Marketing and Supply Chain Management, students have the unique opportunity to specialize in professional sales, marketing analytics, supply chain management and general marketing tracks. Our curriculum blends rigorous coursework, experiential learning initiatives, and industry partnerships to foster an environment where students can thrive in their careers and make a significant impact in the global business arena.

Meet the Faculty

Scott Swanson
Marketing and Supply Chain Management Department
Department Chair
Professor
American Marketing Association Advisor
Kate Kim headshot
Marketing and Supply Chain Management Department
Associate Professor
Hallmarks
Professional photo of four Sales Team students at Sales Competition
Unlocking Sales Success

The Center for Sales and Sales Management prepares students for successful careers by focusing on developing analytical, communication, marketing and sales skills. Faculty members bring real-world sales experience, having faced challenges like sales presentations and closing deals, offering valuable insights into the industry. Alongside coursework and practical applications, students can engage in community service, internships, sales competitions, and join related student organizations to enhance their professional development in sales and marketing.

Group of APICS students and faculty advisor, Dr. Zhang, at competition in Louisville, KY
Competitive Edge

Marketing and Supply Chain students gain a significant competitive advantage through a dynamic blend of high-impact practices and opportunities. The department’s commitment to experiential learning allows students to engage in real-world projects, internships, and collaborative research with faculty, fostering a deep understanding of marketing principles and supply chain operations. By participating in local, regional, national and international competitions, Blugolds can apply their knowledge and showcase their skills while networking with industry professionals and peers alike.

Marketing and supply chain department faculty and outstanding students holding awards at end of year awards celebration
Exceptional Teacher-Scholar Faculty

The faculty within the Marketing and Supply Chain Management Department are distinguished by their dual commitment to teaching excellence and scholarly research. Our teacher-scholars bring a wealth of industry experience and academic expertise into the classroom, offering students a curriculum that is both theoretically grounded and practically relevant. Their ongoing research helps to ensure that you receive the latest insights and knowledge in the field. This synergy of teaching and research cultivates an environment where students are continually exposed to the latest trends and innovations in marketing and supply chain management.

'23 Italy study abroad marketing analytics major Allison Lundeen
Learning Beyond the Classroom

Experience college through an international lens by spending a semester studying abroad or joining a three-week faculty-led immersion to learn about international globalization. With one in five students venturing abroad, cultural immersion becomes an integral part of your educational experience. 

Facts List

Just
the
facts

21 Programs, Endless Careers
From Accounting to Marketing to Management, our array of 21 different business programs will put you on your path to success.
Dollars for Business Blugolds
COB students were awarded $193,280 in scholarships in the 2024-2025 academic year.
$57,092 Average Starting Salary
COB graduate salaries have increased by an average of $1,715 per year for the past 6 years.
99% Employed or Pursuing Education
75% of COB Blugolds accept a job before graduation; 24% secure employment within 1-4 months after graduation.
Explore A New Campus
Participate in the National Student Exchange Program and choose from 180 schools, including universities in Canada, Guam, and the Virgin Islands.
Student Opportunities
Student Opportunities
Events List
AACSB logo
We are accredited by the Association to Advance Collegiate Schools of Business (AACSB International), a distinguished hallmark of excellence achieved by less than 5% of all business schools in the world.

Marketing and Supply Chain Management Department

Schneider Social Science Hall 400D
1702 Park Avenue
Eau Claire, WI 54701
United States

What's Next

What's Next?

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