ID
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Coming Fall 2026

Digital Marketing Analytics

Digital marketing analytics professionals are in high demand. Gain the knowledge and skills to become one of them.

Available in academic year 2025-2026 as the "Marketing, Marketing Analytics Emphasis" and "Digital Marketing Analytics Certificate."

Available as
Certificate or Major
Description

Combine Your Love for Marketing and Data

Accredited by AACSB International, UWEC is the only university in Wisconsin to offer a digital marketing analytics degree. Through rigorous coursework and unique projects, you'll learn how to use statistical analysis and the latest technology to make informed decisions when developing and adjusting marketing strategy.

You'll also become proficient in the same tools, software, and programs marketing professionals are using in the field. We are one of just a handful of programs nationally to use Nielsen’s proprietary software and research databases in our marketing analytics courses.

A key component of our marketing analytics program is providing students with relevant resume-building experiences. Whether it's through internships, research projects or competitions, you're certain to learn and apply the latest techniques and best practices in the field.

Degree Types

Program Details

Degree Types
Bachelor of Business Administration (BBA)
Degree Level undergraduate
Available asCertificate or Major
Program Length 4 years
Campus
Eau Claire
Offered
On Campus
Requires a minor No
Authored on

Accreditation Information

Our academic programs are among the best. We are accredited by AACSB International, a mark of excellence achieved by less than 5% of all business schools worldwide.

AACSB logo
Hallmarks
College of Business students in class
Why Digital Marketing Analytics?

In the age of data-driven decision-making, digital marketing analytics is your key to becoming an indispensable asset in any business setting. This specialized field empowers you to interpret complex data and transform it into actionable strategies that drive success. As a digital marketing analytics major, you’ll master the art of uncovering trends, predicting consumer behavior, and measuring campaign effectiveness with precision.

Marketing student presenting a SWOT Analysis and marketing research to Mayo Clinic Health System and faculty for marketing capstone course.
Experience the UWEC Difference

At UWEC, we promise a learning experience that goes beyond the classroom. Engage in marketing analytics projects that challenge you, secure internships that pave your career path, and partner with faculty on research that to master of the art of data analysis by solving real challenges for actual businesses.

Take center stage in analytics competitions, and connect with industry experts and peers within our acclaimed American Marketing Association and Pi Sigma Epsilon chapters.

Students attending 2024 Marketing Analytics Panel
Data-Driven Curriculum

The demand for skills like SQL, Python and data visualization tools such as Power BI and Tableau is particularly strong, reflecting the need for marketing analysts who can effectively interpret data and contribute to data-driven decision-making. Our instructors are marketing professionals and esteemed scholars who ensure your learning mirrors the the industry and equips you for the opportunities ahead.

Facts List

Just
the
facts

An In-Demand Major
There is an anticipated increase of 116,600 jobs for digital marketing analysts between 2022 and 2032.
U.S. Bureau of Labor Statistics
99% Employed or Continuing Education
Based on known 2023-2024 graduates from this major.
Data gathered from Career Services surveys and research
Explore A New Campus
Participate in the National Student Exchange Program and choose from 180 schools, including universities in Canada, Guam, and the Virgin Islands.
100% Of Classes Taught By A Professor
You won't find Teaching Assistants (TAs) at UWEC. All our classes are taught by top-notch faculty members.
Outcomes Image
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What can I do

Where can the digital marketing analytics program lead me after graduation?

As the first — and only — business school in Wisconsin to offer digital marketing analytics as a major, graduates are in high demand. And because so many different organizations need analytic professionals, alumni find employment in all kinds of industries. 

Example Careers

  • Marketing communications specialist
  • Supply chain analyst
  • Senior consultant
  • Sales account executive
  • Marketing analyst

Recent Graduates

Senior Internet Marketing Specialist
Mason Companies

Senior Marketing Analyst
Target

Business Development Manager
H.J. Heinz Company

Senior Category Development Analyst
Hormel Foods

Marketing Coordinator
Ceridian

Marketing Analyst
Georgia Pacific

Courses information
SampleCourses

Take what you've learned inside the classroom and apply it to real-world situations and challenges. Whether it's through an internship, service-learning project, workshop, or student organization, there is no shortage of professional growth opportunities here. A required professional development program will further prepare you for your career by covering topics in career planning, professional image, interviewing, etiquette, and networking.

Here are a few courses in Digital Marketing Analytics at UW-Eau Claire.

MKTG 338

Marketing & Sales Analytics

Analytical approaches to marketing decision-making using software and database (e.g., Nielsen retail databases, among others). Emphasis will be placed on Internet marketing, customer relationship management, retail and survey/statistical analyses.

MKTG 434

Advanced Marketing Analytics

This course builds on Mktg 338 including web analysis and data mining techniques to extract information from large marketing databases. Application of quantitative analysis to uncover insights for marketing decisions in internet and retail settings.

MKTG 438

Strategic Marketing

Designed as the capstone course in marketing. All the ideas and concepts presented in other marketing courses are integrated and brought together via the application of marketing tools, principles, and theories, as experienced through case studies and problem solving. The role of the marketing executive in business is emphasized.

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Meet the Faculty

Headshot of Jennine Fox
Marketing and Supply Chain Management Department
Teaching Professor
Kate Kim headshot
Marketing and Supply Chain Management Department
Associate Professor
What's Next

What's Next?

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