Marketing - Analytics Emphasis
Bachelor of Business Administration
Explore the marketing - analytics emphasis bachelor's degree program at UW-Eau Claire
Combine your love for marketing and data with a bachelor’s degree in marketing - analytics emphasis from the University of Wisconsin-Eau Claire.
Accredited by AACSB International, our reputable business school is the only one in Wisconsin to offer a marketing analytics major and will prepare you well for this growing field. Through rigorous coursework and unique projects, you'll learn how to use statistical analysis and technology to make informed decisions. A comprehensive look at social media, websites, ad campaigns and sales will show you the unique role each play when developing and adjusting marketing strategy.
You'll also become proficient in the same tools, software and programs marketing professionals are using in the field. We are one of just a handful of programs nationally to use Nielsen’s proprietary software and research databases in our marketing analytics courses.
A key component of our marketing analytics program is providing students with relevant and resume-building experiences. Whether it's through an internship, research project or national competition, you're certain to learn the latest techniques and best practices from experts in the field.
Marketing analytics professionals are in high demand. These skilled individuals are able to identify potential customers, influence purchasing behavior and calculate profitability — making them a huge asset to many companies and organizations. Are you ready to become one of them?
Busy Blugold graduates with six marketing internships and invaluable experience
Michelle Shrader has always enjoyed being busy, and her experience as a Blugold was no different. But even she was surprised by just how many opportunities were available to her. From studying abroad in Brazil and Portugal to securing six internships, Michelle now has a lot to boast about on her resume. But perhaps one of her most impactful experiences was a chance to work with a startup nonprofit in South America called APACE-Passo Fundo, an organization that works to help blind people feel integrated into their communities.
“I had the chance to completely build their marketing department,” Michelle explained. “I got to create a marketing plan for the organization and then plan organization recognition fundraisers to raise awareness and funds for APACE. This internship has opened my eyes to the startup world, and the dedication and courage it takes to be an entrepreneur — as well as the strengths that I have and what I am capable of. It has pushed me to set goals for myself greater than I had ever imagined before.”
Michelle’s hard work and unique experiences have not only helped her gain lifelong skills and connections but also a full-time job after graduation. Life-changing opportunities can be found here at UW-Eau Claire. What will be yours?
Marketing - analytics emphasis degree scholarships
Marketing majors have the opportunity to apply for any of UW-Eau Claire's College of Business scholarships. Many of these scholarships are based on academic achievement and extracurricular involvement. There are also additional scholarships reserved for students seeking a career in marketing. For example, the Kurt Mueller Sales and Marketing Scholarship awards $1,000 to a deserving student who has demonstrated leadership and high achievement. Kurt Mueller is a 1979 marketing graduate of UW-Eau Claire.
Learn more about additional scholarships and resources available to you by checking out our scholarships page.
Financial aid at UW-Eau Claire
Working to make your college education affordable is very important to us. We are here to walk you through the financial aid process and make applying for aid and paying your bill as easy as possible.
To get this process started, please contact our staff at Blugold Central — our one-stop shop for tuition and financial aid. They will help you learn how to pay for your education and minimize debt, freeing you up to focus on academics and your marketing analytics degree.
Learn more about our financial aid process at UWEC.
Quick facts
Marketing - analytics emphasis program details
- Program length: four years
- Offered: in person
- Campus: Eau Claire
- This major does not require a minor.
Additional marketing majors
Student organizations
- American Marketing Association (AMA)
- Pi Sigma Epsilon Sales and Marketing (PSE)
- Beta Gamma Sigma Honorary (BGS)
- Beta Upsilon Sigma (BUS)
- Collegiate DECA
Accreditation information
Our academic programs are among the best. We are accredited by AACSB International, a mark of excellence achieved by less than 5% of all business schools worldwide.
Marketing - analytics emphasis bachelor’s degree program highlights
Real-world research experience. Team up with local Wisconsin employers — and businesses across the country — on market research projects made possible through your professor's outstanding connections. Students have worked with reputable organizations like Mary Kay, The Wall Street Journal, the Philadelphia Eagles, Habitat for Humanity, Boy Scouts and Mayo Clinic Health System, offering valuable insight on their marketing campaigns.
Certification opportunities. Analytics students are introduced — and prepared well for — industry certifications that can set them apart when applying for jobs. These certifications include Google Analytics, Google AdWords Fundamentals and Google Digital Sales. Knowledge of these platforms is highly sought after in the industry.
National competitions. Each year, marketing students compete in regional and national competitions to sharpen their skills in analytical thinking, presenting, storytelling and problem-solving. Participate in events like the American Marketing Association (AMA) Competitions or the National Collegiate Sales Competition.
Global learning. At UW-Eau Claire, we believe that in order to get the most out of your education, you need to explore the world around you. To do this, many marketing majors choose to study abroad or participate in the National Student Exchange program. Opportunities like these give you a broader, more global understanding of business and marketing.
Expert faculty. The highly-skilled faculty in the College of Business will give you exceptional insight. They are up-to-date in the ever-changing field and will encourage you to step outside your comfort zone in order to gain new skills and experiences. Here, you are not just a number. Our professors support you in your academic journey and are excited about how they can help you get a job you love.
Connection to local employers. Annual on-campus Career Conferences and a Client Communication and Management Career Fair bring potential employers right to you. These events are excellent opportunities to network and submit your resume for current and future job openings.
Awarded
Sustained Excellence
by Pi Sigma Epsilon- Zeta Epsilon Chapter in 2020
Top
AMA International Collegiate Chapter
awarded by the American Marketing Association (AMA) International in 2020
What jobs can you get with a marketing - analytics emphasis degree from UWEC?
As the first — and only — business school in Wisconsin to offer marketing analytics as a major, graduates are in high demand. And because so many different organizations need analytic professionals, alumni find employment in all kinds of industries.
Where are marketing - analytics emphasis alumni now?
- Senior internet marketing specialist, Mason Companies
- Senior marketing analyst, Target
- Business development manager, H.J. Heinz Company
- Senior category development analyst, Hormel Foods
Marketing analytics careers
- Marketing communications specialist
- Supply chain analyst
- Senior consultant
- Sales account executive
- Marketing analyst
Throughout my education, I learned the most from semester-long projects working with organizations like Mayo Clinic Health System, YMCA, Hormel Foods and CVTC Adult Education. These projects gave me insight into real-world business problems and brought learning out of the textbook.
Marketing - analytics emphasis bachelor’s degree program curriculum
Take what you've learned inside the classroom and apply it to real-world situations and challenges. Whether it's through an internship, service-learning project, workshop or student organization, there is no shortage of professional growth opportunities here. A required professional development program will further prepare you for your career by covering topics in career planning, professional image, interviewing, etiquette and networking.
Classes for marketing - analytics emphasis degree majors might include:
- Principles of Marketing
- Organizational Behavior
- Marketing Analytics and Technology
- Marketing Management
- Digital Marketing
- Buyer Behavior
Learn more about the comprehensive marketing - analytics emphasis major in the UWEC course catalog.
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