Digital Marketing Analytics
Digital marketing analytics professionals are in high demand. Gain the knowledge and skills to become one of them.
Available in academic year 2025-2026 as the "Marketing, Marketing Analytics Emphasis" and "Digital Marketing Analytics Certificate."
Combine Your Love for Marketing and Data
Accredited by AACSB International, UWEC is the only university in Wisconsin to offer a digital marketing analytics degree. Through rigorous coursework and unique projects, you'll learn how to use statistical analysis and the latest technology to make informed decisions when developing and adjusting marketing strategy.
You'll also become proficient in the same tools, software, and programs marketing professionals are using in the field. We are one of just a handful of programs nationally to use Nielsen’s proprietary software and research databases in our marketing analytics courses.
A key component of our marketing analytics program is providing students with relevant resume-building experiences. Whether it's through internships, research projects or competitions, you're certain to learn and apply the latest techniques and best practices in the field.
Program Details
Accreditation Information
Our academic programs are among the best. We are accredited by AACSB International, a mark of excellence achieved by less than 5% of all business schools worldwide.
In the age of data-driven decision-making, digital marketing analytics is your key to becoming an indispensable asset in any business setting. This specialized field empowers you to interpret complex data and transform it into actionable strategies that drive success. As a digital marketing analytics major, you’ll master the art of uncovering trends, predicting consumer behavior, and measuring campaign effectiveness with precision.
At UWEC, we promise a learning experience that goes beyond the classroom. Engage in marketing analytics projects that challenge you, secure internships that pave your career path, and partner with faculty on research that to master of the art of data analysis by solving real challenges for actual businesses.
Take center stage in analytics competitions, and connect with industry experts and peers within our acclaimed American Marketing Association and Pi Sigma Epsilon chapters.
The demand for skills like SQL, Python and data visualization tools such as Power BI and Tableau is particularly strong, reflecting the need for marketing analysts who can effectively interpret data and contribute to data-driven decision-making. Our instructors are marketing professionals and esteemed scholars who ensure your learning mirrors the the industry and equips you for the opportunities ahead.
Blugold Stories
Throughout my education, I learned the most from semester-long projects working with organizations like Mayo Clinic Health System, YMCA, Hormel Foods and CVTC Adult Education. These projects gave me insight into real-world business problems and brought learning out of the textbook.
Thanks to National Student Exchange, my year spent at Middle Tennessee State University has been nothing short of amazing. It is so fun living in a totally new area, and getting to create strong connections with students and faculty here has positively impacted my academic and future professional life.
The Marketing and Supply Chain Department offers a wide variety of classes, giving you creative and analytical skills, alike. With expert faculty ensuring you receive a relevant and individualized education, you’ll quickly find that the things you learn in the classroom are easily applied to the industry.
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Where can the digital marketing analytics program lead me after graduation?
As the first — and only — business school in Wisconsin to offer digital marketing analytics as a major, graduates are in high demand. And because so many different organizations need analytic professionals, alumni find employment in all kinds of industries.
Example Careers
- Marketing communications specialist
- Supply chain analyst
- Senior consultant
- Sales account executive
- Marketing analyst
Recent Graduates
Senior Internet Marketing Specialist
Mason Companies
Senior Marketing Analyst
Target
Business Development Manager
H.J. Heinz Company
Senior Category Development Analyst
Hormel Foods
Marketing Coordinator
Ceridian
Marketing Analyst
Georgia Pacific
Take what you've learned inside the classroom and apply it to real-world situations and challenges. Whether it's through an internship, service-learning project, workshop, or student organization, there is no shortage of professional growth opportunities here. A required professional development program will further prepare you for your career by covering topics in career planning, professional image, interviewing, etiquette, and networking.
Here are a few courses in Digital Marketing Analytics at UW-Eau Claire.
MKTG 338
Marketing & Sales Analytics
Analytical approaches to marketing decision-making using software and database (e.g., Nielsen retail databases, among others). Emphasis will be placed on Internet marketing, customer relationship management, retail and survey/statistical analyses.
MKTG 434
Advanced Marketing Analytics
This course builds on Mktg 338 including web analysis and data mining techniques to extract information from large marketing databases. Application of quantitative analysis to uncover insights for marketing decisions in internet and retail settings.
MKTG 438
Strategic Marketing
Designed as the capstone course in marketing. All the ideas and concepts presented in other marketing courses are integrated and brought together via the application of marketing tools, principles, and theories, as experienced through case studies and problem solving. The role of the marketing executive in business is emphasized.
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