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Explore the marketing - analytics emphasis bachelor's degree program at UW-Eau Claire

Combine your love for marketing and data with a bachelor’s degree in marketing - analytics emphasis from the University of Wisconsin-Eau Claire.

Accredited by AACSB International, our reputable business school is the only one in Wisconsin to offer a marketing analytics major and will prepare you well for this growing field. Through rigorous coursework and unique projects, you'll learn how to use statistical analysis and technology to make informed decisions. A comprehensive look at social media, websites, ad campaigns and sales will show you the unique role each play when developing and adjusting marketing strategy.

You'll also become proficient in the same tools, software and programs marketing professionals are using in the field. We are one of just a handful of programs nationally to use Nielsen’s proprietary software and research databases in our marketing analytics courses. 

A key component of our marketing analytics program is providing students with relevant and resume-building experiences. Whether it's through an internship, research project or national competition, you're certain to learn the latest techniques and best practices from experts in the field. 

Marketing analytics professionals are in high demand. These skilled individuals are able to identify potential customers, influence purchasing behavior and calculate profitability — making them a huge asset to many companies and organizations. Are you ready to become one of them?

Why marketing - analytics emphasis at UW-Eau Claire?

Real-world research experience. Team up with local Wisconsin employers — and businesses across the country — on market research projects made possible through your professor's outstanding connections. Students have worked with reputable organizations like Mary Kay, The Wall Street Journal, the Philadelphia Eagles, Habitat for Humanity, Boy Scouts and Mayo Clinic Health System, offering valuable insight on their marketing campaigns.

Certification opportunities. Analytics students are introduced — and prepared well for — industry certifications that can set them apart when applying for jobs. These certifications include Google Analytics, Google AdWords Fundamentals and Google Digital Sales. Knowledge of these platforms is highly sought after in the industry. 

National competitions. Each year, marketing students compete in regional and national competitions to sharpen their skills in analytical thinking, presenting, storytelling and problem-solving. Participate in events like the American Marketing Association (AMA) Competitions or the National Collegiate Sales Competition.

Global learning. At UW-Eau Claire, we believe that in order to get the most out of your education, you need to explore the world around you. To do this, many marketing majors choose to study abroad or participate in the National Student Exchange program. Opportunities like these give you a broader, more global understanding of business and marketing. 

Expert faculty. The highly-skilled faculty in the College of Business will give you exceptional insight. They are up-to-date in the ever-changing field and will encourage you to step outside your comfort zone in order to gain new skills and experiences. Here, you are not just a number. Our professors support you in your academic journey and are excited about how they can help you get a job you love. 


Sustained Excellence

by Pi Sigma Epsilon- Zeta Epsilon Chapter in 2020


AMA International Collegiate Chapter

awarded by the American Marketing Association (AMA) International in 2020

100% employed

or continuing education after graduation

2021-2022 Graduate Report

Quick facts

Marketing - analytics emphasis program details
  • Program length: four years
  • Offered: in person
  • Campus: Eau Claire
  • This major does not require a minor.
  • Students majoring in this program will earn a Bachelor of Business Administration (BBA) degree. 
Additional marketing majors
Student organizations
  • American Marketing Association (AMA)
  • Pi Sigma Epsilon Sales and Marketing (PSE)
  • Beta Gamma Sigma Honorary (BGS)
  • Collegiate DECA

Accreditation information

AACSB logo

Our academic programs are among the best. We are accredited by AACSB International, a mark of excellence achieved by less than 5% of all business schools worldwide.

What can I do with a marketing - analytics emphasis degree from UWEC?

As the first — and only — business school in Wisconsin to offer marketing analytics as a major, graduates are in high demand. And because so many different organizations need analytic professionals, alumni find employment in all kinds of industries. 

Where are marketing - analytics emphasis alumni now?

Marketing analytics careers

Throughout my education, I learned the most from semester-long projects working with organizations like Mayo Clinic Health System, YMCA, Hormel Foods and CVTC Adult Education. These projects gave me insight into real-world business problems and brought learning out of the textbook.

Sarah Peichel Marketing Analytics

Marketing - analytics emphasis bachelor’s degree program curriculum

Take what you've learned inside the classroom and apply it to real-world situations and challenges. Whether it's through an internship, service-learning project, workshop or student organization, there is no shortage of professional growth opportunities here. A required professional development program will further prepare you for your career by covering topics in career planning, professional image, interviewing, etiquette and networking.

What classes do marketing - analytics emphasis majors take?

Your classes may cover topics like: 

Learn more about the comprehensive marketing - analytics emphasis major in the UWEC course catalog.

Learn more about UWEC

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Department information

Marketing and Supply Chain Management

Schneider Social Science Hall 400D
1702 Park Avenue
Eau Claire, WI 54701
Visit the Marketing and Supply Chain Management department website