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Explore the marketing - professional sales emphasis bachelor's degree program at UW-Eau Claire

Make your mark on the business world with a marketing - professional sales emphasis bachelor’s degree from the University of Wisconsin-Eau Claire.

Our College of Business is accredited by AACSB International, a distinction achieved by less than 5% of all business schools worldwide. With an outstanding curriculum and top-notch, expert faculty, your UWEC education will give you the knowledge and skills highly sought after in the marketing industry. Course topics include marketing research, buyer behavior, digital marketing, marketing communications and analytics.

Here, your learning isn't confined to just the classroom. Join the award-winning Blugold Sales Team and participate in collegiate sales competitions around the country. Internships, opportunities to study abroad and more than 20 business-focused student organizations will provide you with new skills, experiences and ways of thinking.

Provided with all the tools and resources you need, you’ll graduate from our renowned sales program confident and ready to market your way to success.

Blugold Ethan Van Grunsven

Starting Sconny Co.

Ethan Van Grunsven had an interest in starting his own Wisconsin-themed apparel company, and he decided to chase this dream during his first year at UWEC.

Sconny Co. quickly became a success. Ethan now feels prepared to expand the business beyond apparel, thanks to his marketing courses at UWEC and the support from fellow business-minded Blugolds.

Learn more about Ethan's experience launching Sconny Co.

Why marketing - professional sales emphasis at UW-Eau Claire?

Outstanding, comprehensive curriculum. Through unique projects and exercises, you’ll learn how to assess sales teams and understand how they are organized, motivated, evaluated and compensated. Opportunities to demonstrate a professional sales presentation in both a classroom and real professional setting give you the skills needed to enter the workforce confidently and knowledgeable in your field.

Internships that bolster your resume and skillset. An internship can help you gain real-world experience and even introduce yourself to your future employer. Apply to work in the management and marketing department or explore the many opportunities in the Chippewa Valley. Alongside other experts and professionals, you’ll learn how to conduct opinion surveys, develop sales presentations, create proposals and so much more!

Competitions across the nation. Each year, UW-Eau Claire management and marketing students compete in local, regional and national competitions to sharpen their presentation, negotiation, demonstration and problem-solving skills. Participate in popular events like the Blugold Sales Challenge, the National Collegiate Sales Competition and the UW-Eau Claire Great Northwoods Sales Warm-Up.

Relevant student organizations. Maximize your learning potential beside peers and faculty alike with clubs like the American Marketing Association. The organization is a student-run, professional business organization that will give you networking opportunities, professional development and leadership skills. 


Sustained Excellence

by Pi Sigma Epsilon- Zeta Epsilon Chapter in 2020


AMA International Collegiate Chapter

awarded by the American Marketing Association (AMA) International in 2020

100% employed

or continuing education after graduation

2021-2022 Graduate Report

Professional Sales grad Joe Swanson

Fishing for success

In just one year, Joe Swanson turned his love for fishing into a custom fishing rod business, using the knowledge and skills he learned during his time at UWEC. And now, his thriving small business, Gold Standard Outdoors, is taking his future career in an unexpected but exciting direction. 

Learn more about Joe's experience owning Gold Standard Outdoors.


Quick facts

Marketing - professional sales emphasis program details
  • Program length: four years
  • Offered: in person
  • Campus: Eau Claire
  • This major does not require a minor.
  • Students majoring in this program will earn a Bachelor of Business Administration (BBA) degree. 
Additional marketing majors
Student organizations
  • American Marketing Association (AMA)
  • Pi Sigma Epsilon Sales and Marketing (PSE)
  • Beta Gamma Sigma Honorary (BGS)
  • Collegiate DECA

Accreditation information

AACSB logo

Our business programs are among the best. We are accredited by AACSB International, a mark of excellence achieved by less than 5% of all business schools worldwide.

What can I do with a marketing - professional sales emphasis degree from UWEC?

Graduates of our professional sales program are prepared to hit the ground running. Because many organizations need sales professionals, alumni find employment in a variety of industries. 

Where are marketing - professional sales emphasis alumni now?

Professional sales careers

It has been an honor to attend UWEC, where countless opportunities were given to me to develop as a student, business professional and future leader.

Luke Daniels Professional Sales

Real-world preparation

Marketing faculty use their experience and expertise to develop a robust curriculum that will teach you everything you need to know about the competitive field of sales — from companies to industries and future consumers.

“A lot of people get intimidated by the word ‘sales,’” explained professional sales student Rachel Wiener, “And I think UW-Eau Claire does an amazing job at setting you up with the resources and skills that will make you feel comfortable in your sales role out of school or even in the organizations that you're in now.”

Hear more about how the College of Business provides you with the knowledge and confidence needed to excel in a sales career.

Marketing - professional sales emphasis bachelor’s degree program curriculum

Our professional sales program prepares you for success through a strong liberal education with major-specific coursework in marketing, management, sales and business. A required professional development program also covers topics in career planning, professional image, interviewing, etiquette and networking. 

What classes do marketing - professional sales emphasis majors take?

Your classes may cover topics like: 

Learn more about the comprehensive marketing - professional sales emphasis major in the UWEC course catalog.

Learn more about the professional sales certificate in the UWEC course catalog.

Learn more about UWEC

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Department information

Marketing and Supply Chain Management

Schneider Social Science Hall 400D
1702 Park Avenue
Eau Claire, WI 54701
Visit the Marketing and Supply Chain Management department website