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Explore the marketing - professional sales emphasis bachelor's degree program at UW-Eau Claire

Make your mark on the business world with a marketing - professional sales emphasis bachelor’s degree from the University of Wisconsin-Eau Claire.

Our College of Business is accredited by AACSB International, a distinction achieved by less than 5% of all business schools worldwide. With an outstanding curriculum and top-notch, expert faculty, your UWEC education will give you the knowledge and skills highly sought after in the marketing industry. Course topics include marketing research, buyer behavior, digital marketing, marketing communications and analytics.

Here, your learning isn't confined to just the classroom. Join the award-winning Blugold Sales Team and participate in collegiate sales competitions around the country. Internships, opportunities to study abroad and more than 20 business-focused student organizations will provide you with new skills, experiences and ways of thinking.

Provided with all the tools and resources you need, you’ll graduate from our renowned sales program confident and ready to market your way to success.

Real-world preparation

Marketing faculty use their experience and expertise to develop a robust curriculum that will teach you everything you need to know about the competitive field of sales — from companies to industries and future consumers.

“A lot of people get intimidated by the word ‘sales,’” explained professional sales student Rachel Wiener, “And I think UW-Eau Claire does an amazing job at setting you up with the resources and skills that will make you feel comfortable in your sales role out of school or even in the organizations that you're in now.”

Hear more about how the College of Business provides you with the knowledge and confidence needed to excel in a sales career.

Why marketing - professional sales emphasis at UW-Eau Claire?

Outstanding, comprehensive curriculum. Through unique projects and exercises, you’ll learn how to assess sales teams and understand how they are organized, motivated, evaluated and compensated. Opportunities to demonstrate a professional sales presentation in both a classroom and real professional setting give you the skills needed to enter the workforce confidently and knowledgeable in your field.

Internships that bolster your resume and skillset. An internship can help you gain real-world experience and even introduce yourself to your future employer. Apply to work in the management and marketing department or explore the many opportunities in the Chippewa Valley. Alongside other experts and professionals, you’ll learn how to conduct opinion surveys, develop sales presentations, create proposals and so much more!

Competitions across the nation. Each year, UW-Eau Claire management and marketing students compete in local, regional and national competitions to sharpen their presentation, negotiation, demonstration and problem-solving skills. Participate in popular events like the Blugold Sales Challenge, the National Collegiate Sales Competition and the UW-Eau Claire Great Northwoods Sales Warm-Up.

Connection to local employers. Annual on-campus Career Conferences and a Client Communication and Management Career Fair bring potential employers right to you. These events are excellent opportunities to network and submit your resume for current and future job openings. 

Relevant student organizations. Maximize your learning potential beside peers and faculty alike with clubs like the American Marketing Association. The organization is a student-run, professional business organization that will give you networking opportunities, professional development and leadership skills. 


Sustained Excellence

by Pi Sigma Epsilon- Zeta Epsilon Chapter in 2020


AMA International Collegiate Chapter

awarded by the American Marketing Association (AMA) International in 2020

100% employed

or continuing education after graduation

2020-2021 Graduate Report

Professional Sales grad Joe Swanson

Blugold goes fishing for success

In just one year, Joe Swanson turned his love for fishing into a custom fishing rod business, using the knowledge and skills he learned during his time at UWEC. And now, his thriving small business, Gold Standard Outdoors, is taking his future career in an unexpected but exciting direction. 

“I’ve taken a little bit from every class and every experience,” Joe said. “While some parts of business are logical and common sense, there still is a lot to learn. After seeing my business take off this year, I just know that I’m really glad I went to college.” 

His love of fishing and talking to people is what made Joe go into sales at UW-Eau Claire. And after two successful internships, Joe gained the experience and professional contacts needed to help his business dream become a reality. 

Quick facts

Marketing - professional sales emphasis program details
  • Program length: four years
  • Offered: in person
  • Campus: Eau Claire
  • This major does not require a minor.
  • Students majoring in this program will earn a Bachelor of Business Administration (BBA) degree. 
Additional marketing majors
Student organizations
  • American Marketing Association (AMA)
  • Pi Sigma Epsilon Sales and Marketing (PSE)
  • Beta Gamma Sigma Honorary (BGS)
  • Beta Upsilon Sigma (BUS)
  • Collegiate DECA

Accreditation information

AACSB logo

Our business programs are among the best. We are accredited by AACSB International, a mark of excellence achieved by less than 5% of all business schools worldwide.

What can I do with a marketing - professional sales emphasis degree from UWEC?

Graduates of our professional sales program are prepared to hit the ground running. Because many organizations need sales professionals, alumni find employment in a variety of industries. 

Where are marketing - professional sales emphasis alumni now?

Professional sales careers

It has been an honor to attend UWEC, where countless opportunities were given to me to develop as a student, business professional and future leader.

Luke Daniels Professional Sales
Three volleyball players posing with award.

Ready for the real world

Liz Anderson didn’t waste any time earning her degree in marketing-professional sales. Despite working part time and having multiple internships, Liz still completed her degree in only three years.

“I was lucky enough to have three great internship experiences,” she said. “I was part of the event planning team for the Blugold Mile, a public relations intern for the Chippewa Steel Hockey team and had a university-sponsored marketing internship for credit in Bigfork, Montana, at a renowned family guest ranch.” 

Now the first traditional college graduate in her family, Liz credits these experiences — and her professors — with helping her gain the knowledge and confidence she needs to succeed in her future career.

“Being a Blugold has taught me how to strive for excellence and that it's possible to be successful in my profession and still have fun. I am truly blessed to be able to call myself a Blugold for life!” 

Marketing - professional sales emphasis bachelor’s degree program curriculum

Our professional sales program prepares you for success through a strong liberal education with major-specific coursework in marketing, management, sales and business. A required professional development program also covers topics in career planning, professional image, interviewing, etiquette and networking. 

What classes do marketing - professional sales emphasis majors take?

Your classes may cover topics like: 

Learn more about the comprehensive marketing - professional sales emphasis major in the UWEC course catalog.

Blugold Ethan Van Grunsven

Blugold in business

Ethan Van Grunsven always knew UW-Eau Claire had strong business programs, but after learning about the possibilities with a unique degree in marketing-professional sales, he was sold.

Having long-time interests in fashion and business, Ethan was interested in starting his own Wisconsin-themed apparel company. He decided to chase this dream during his first year at UWEC, and Sconny Co. quickly became a success.

“My sales approach was simple; market Wisconsin pride with stylish apparel,” Ethan said. “Much to my surprise, it exploded.”

Now, Ethan has ambitious plans to expand the business beyond apparel. With his marketing courses at UWEC, combined with support from fellow business-minded Blugolds, Ethan is prepared to take Sconny Co. to new heights.

Related programs at UW-Eau Claire

Thinking about a bachelor’s degree in professional sales? Here are a few other programs you may be interested in exploring.

Department information

Photo of Schneider Hall

Management and Marketing

Schneider Social Science Hall 400D
1702 Park Avenue
Eau Claire, WI 54701
Visit the Management and Marketing department website

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