Professional Sales
Acquire the knowledge and skills sought after in the marketing industry with a bachelor's degree in professional sales from UW-Eau Claire.
Available in academic year 2025-2026 as the "Marketing, Professional Sales Emphasis" and "Professional Sales Certificate."
Close the Deal with Professional Sales
Our College of Business is accredited by AACSB International, a distinction achieved by less than 5% of all business schools worldwide. With an outstanding curriculum and top-notch, expert sales faculty, your UWEC education will give you the knowledge and skills highly sought after in the marketing industry.
Here, your learning isn't confined to just the classroom. Join the award-winning Blugold Sales Team and participate in collegiate sales competitions around the country. Internships, opportunities to study abroad, and sales-focused student organizations will provide you with new skills, experiences, and ways of thinking.
Provided with all the tools and resources you need, you’ll graduate from our renowned sales program confident and ready to market your way to success.
Program Details
Accreditation Information
Our business programs are among the best. We are accredited by AACSB International, a mark of excellence achieved by less than 5% of all business schools worldwide.
Professional sales offers a unique blend of interpersonal skills, strategic thinking and practical knowledge that is essential for success in any business endeavor. Sales professionals are the driving force behind revenue generation, building relationships, and understanding customer needs, making them invaluable to any organization.
With a professional sales degree, students gain a competitive edge by learning how to effectively communicate, negotiate and close deals, which are transferable skills that open doors to a wide array of career opportunities.
Here, we don’t just promise an education; we deliver an immersive experience as you’ll do more than attend classes – you’ll forge your path in the professional sales landscape through opportunities to interact with leading companies to hone your skills in presentation, negotiation and strategic problem-solving.
Stand out in the competitive sales arena by joining forces with our UWEC Sales Team and networking within our celebrated American Marketing Association and Pi Sigma Epsilon chapters. Immerse yourself in renowned events like the Blugold Sales Challenge, the National Collegiate Sales Competition, and the Great Northwoods Sales Warm-Up.
Our faculty are more than educators; they are mentors committed to fusing academic excellence with practical experience in an environment dedicated to your success. They are seasoned experts from the sales industry and are also influential researchers. This mix of instructional mastery and pioneering research ensures your education is attuned to the current market demands and future demands.
Blugold Stories
The Marketing and Supply Chain Department offers a wide variety of classes, giving you creative and analytical skills, alike. With expert faculty ensuring you receive a relevant and individualized education, you’ll quickly find that the things you learn in the classroom are easily applied to the industry.
It has been an honor to attend UWEC, where countless opportunities were given to me to develop as a student, business professional, and future leader.
My internship experiences at State Farm and Graybar have provided me with valuable insights into the sales industry. These opportunities have expanded my vision of a successful future and enabled me to receive multiple job offers — even before graduation.
Justthe
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Where can the professional sales program lead me after graduation?
Graduates of our professional sales program are prepared to hit the ground running. Because many organizations need sales professionals, alumni find employment in a variety of industries.
Example Careers
- Business development manager
- Financial services representative
- Account executive
- Manufacturing sales representative
- Territorial sales representative
Recent Graduates
Sales Associate
Staples
Consumer Products Sales Rep
Hormel Foods
Sales Consultant
Schlumberger
Sales Executive
Cottingham and Butler
Account Manager
Medix
Agent
Aflac
Our professional sales program prepares you for success through a strong liberal education with major-specific coursework in marketing, management, sales, and business. A required professional development program also covers topics in career planning, professional image, interviewing, etiquette, and networking.
Here are a few courses in Professional Sales at UW-Eau Claire.
MKTG 337
Professional Selling
A behavioral, pragmatic study of the process of personally persuading prospects to buy products, services, or ideas, leading to the mutual satisfaction of the goals of both buyer and seller.
MKTG 338
Marketing & Sales Analytics
Analytical approaches to marketing decision-making using software and database (e.g., Nielsen retail databases, among others). Emphasis will be placed on Internet marketing, customer relationship management, retail and survey/statistical analyses.
MKTG 490
Advanced Sales Topics
Application of research skills to develop an in-depth analysis of one company's sales structure and its position relative to its competitors. A semester-long project will incorporate field study and database research identifying different sales structures and advantages.
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