Melaney Barba, M.B.A.

Teaching Interests

• Integrated Marketing Communications (Sales Promotions)
• Professional Selling

Education

MBA, University of Wisconsin MBA Consortium

B.A., University of Wisconsin Eau Claire

Professional Memberships

Beta Gamma Sigma

Previous Professional Experience

• Sales Manager – Liberty Mutual Group (July 2012 – August 2021), St. Paul, MN
• Business Analyst – Liberty Mutual Group (January 2009 – July 2021), Minneapolis, MN
• Branch Manager – Liberty Mutual Group (November 2004 – January 2009), St. Paul, MN
• Professional Sales Representative – Liberty Mutual Gorup (August 2001 – November 2004), Minneapolis, MN
• Marketing Specialist – Bloom Marketing, LLC (May 2000 – August 2001), Sarasota, FL

Strengths and Capabilities:

• Recruitment Responsibilities: sourcing candidates, interviewing techniques, hiring processes, and retention of employees
• Training: new sales representative training and development experience with a 3-year rotation as a faculty trainer in our national training center - created individualized training programs for Branch Managers based on unique goals and challenges
• Sales Analytics: reporting monthly results vs. quotas and identifying areas for opportunities within assigned states (MN, WI, MO) and each branch, utilizing Power BI, Salesforce CRM, SAS and more
• Sales Management: goal and career planning with agents to build agencies, strategies for growth and development, coaching, leadership, LEAN trained in running an efficient organization, and Root Cause Problem Solving Specialist
• Marketing Specialist: specialized in custom promotions with clients from conception, design, production, to delivery – creating strategic marketing plans utilizing sales promotions to meet goals