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Management + Marketing

Position yourself to lead in a global economy

The UW-Eau Claire department of management and marketing offers some of the most sought-after majors on campus. You'll be able to interact with your professors and instructors, compete at regional and national events, and collaborate on real-world projects. These experiences prepare you for a successful career in health care administration, international business, management or marketing.

Making your business dreams come true

Natasia "Tai" McDougall never thought she'd own a rescue horse, let alone while a student in college at UW-Eau Claire. But after joining the campus Equestrian Club, Tai was on a mission to adopt Major Lee Handsome, a rescue horse at Phoenix Rising Rescue and Rehabilitation in Fall Creek, Wisconsin. And now, after completing her degree in management - entrepreneurship, Tai is on a second mission to open her own ranch of rescue horses, using what she learned at UWEC to formulate a business plan.

"I want people to realize what happens with some of these horses that people deem unwanted and let people know that the horses are worth a lot more than just being ridden," she said. "With what I learned while volunteering and with my business background with school, I can connect the two. I want to use my degree and I want to open my own dude ranch. I want to hopefully be able to rescue horses, train them, and then use them as horses for other people."

What kind of career path should I expect?

Majors in the Department of Management and Marketing give you access to a wide variety of career opportunities. Not only will you be prepared to work in the business world, but the knowledge and experience you'll gain will provide you with skills that apply to other careers outside of the business world, too. 

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My professors worked incredibly hard to help make me a better business professional. My internships gave me experiences outside of the classroom and participation in a student business organization gave me a network of friends who encouraged me to be my best.

Ben Van Lieshout Marketing Analytics
Ann Rupnow at Vol. One

Entrepreneur program

If you are innovative, creative, determined and have a dream of being your own boss or leading a company, you’ve come to the right place. The Dennis L. Heyde Entrepreneur Program prepares future leaders to start, manage and grow companies.

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administrator helping elderly

Thinking health care administration?

Immerse yourself in applied research and hands-on activities, and work side-by-side with health and aging services providers and professional associations across the country through the Center for Health Administration & Aging Services (CHAASE).

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Sales team with Aflac duck

Sales competitions bring out the fun

The Sales Team at UW-Eau Claire competes nationally and has a record of bringing home recognitions for their outstanding sales presentations. In addition to learning in the classroom, students experience what a sales career is like in the real world.

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