Scott Swanson, Ph.D.

Scott Swanson
Titles
  • Professor
Departments
  • Management + Marketing
Contact
Office Locations



Teaching Interests
  • Services marketing
  • Marketing research
  • Consumer behavior
  • Marketing principles
Research and Creative Activities
  • Service recovery issues
  • Sports and sponsorship marketing
  • Impact of attributions and personality traits on service perceptions
  • Pedagogy
Education
  • Ph.D., University of Kentucky, Lexington
  • M.B.A., University of Wisconsin-Oshkosh
  • B.S., University of Wisconsin-River Falls