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Teaching Interests
- Services marketing
- Marketing research
- Consumer behavior
- Marketing principles
Research and Creative Activities
- Service recovery issues
- Sports and sponsorship marketing
- Impact of attributions and personality traits on service perceptions
- Pedagogy
Education
- Ph.D., University of Kentucky, Lexington
- M.B.A., University of Wisconsin-Oshkosh
- B.S., University of Wisconsin-River Falls