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Explore the digital marketing analytics certificate at UW-Eau Claire

The University of Wisconsin-Eau Claire's digital marketing analytics certificate prepares students for successful careers in digital marketing. The certificate is available to all UW-Eau Claire students and is an excellent addition to any major.

Throughout the program, you'll examine the intersection of marketing and technology, studying various digital marketing issues such as technological foundations, business implications, retail, sales and promotional implications, especially those associated with social, legal and ethical implications. Coursework will require you to take analytical approaches to marketing decisions as well as learn tools and databases used in the field today. 

Why digital marketing analytics at UW-Eau Claire?

Real-world experience. As part of the digital marketing analytics certificate, you'll participate in an internship or work experience in a real digital marketing position. This firsthand experience can help you build your leadership skills, make connections, discover best practices and round out your resume.

Training on industry-standard tools. Coursework throughout the program will introduce you to industry-standard software and databases, including Nielsen retail databases. Through unique assignments and projects, you'll explore topics like internet marketing, customer relationship management, retail and survey/statistical analyses.

Digital marketing analytics certificate curriculum

The digital marketing analytics program is intentionally designed to deepen your understanding of — and spark your curiosity about — the fast-paced world of digital marketing. You will be encouraged to explore courses that that most interest you or best align with your career goals, including social media marketing, retail management, strategic marketing, advanced marketing analytics and more.

What classes do digital marketing analytics students take?

Your classes may cover topics like: 

Learn more about the digital marketing analytics certificate in the UWEC course catalog

Certificate requirements

External certifications

Students must earn a minimum of 100 points from the external certifications. Students must contact Dr. Kate Kim ( for a list of external certifications and approval.

Industry experience

Students must provide evidence of internship or work experience in digital marketing positions for either a profit or a nonprofit organization while completing the BBA degree. Typically, students should have a minimum of 120 hours of experience. Students should consult with Jennine Fox ( to verify whether their industry experience meets the criteria.

Students are required to submit:
  1. A resume.
  2. A letter of recommendation from an organization advisor/supervisor. The letter of recommendation should include the title of the position, number of hours of work performed, the job responsibilities and an assessment of the work performance of the student.
  3. A reflection paper (two to four pages, single-spaced, 12-point font) that reflects on their work experiences related to digital marketing. The following components should be included:
  • Outline your work experience related to digital marketing and digital marketing analytics, including job responsibilities, skills learned, project descriptions and problems encountered.
  • Describe how you met each of the listed goals with measurable performance (e.g., KPIs).
  • Describe what you learned from the work experience.
  • Describe the academic concepts and skills covered in classes that you used or observed being used during the internship. Describe any academic concepts or skills not covered in classes that you used or observed being used during internship.

Students must declare the digital marketing analytics certificate at the advising office and submit an e-form with their resume, letter of recommendation and reflection paper.

UWEC assessment exit exam 

After students submit their applications, candidates for the certificate must pass the assessment exam at least four weeks before finals week in each semester. Students have up to two attempts to pass the exit exam in total.

This certificate can be combined with other COB majors, including some management and marketing majors. Please see the list of approved major/minor combinations within a single department that satisfy university academic concentration requirements.

Learn more about UWEC

We'll send you additional information about our campus and programs after you submit this form. You'll also have the chance to tell us more about yourself and your interests.

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Department information

Marketing and Supply Chain Management

Schneider Social Science Hall 400D
1702 Park Avenue
Eau Claire, WI 54701
Visit the Marketing and Supply Chain Management department website