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Marketing and Supply Chain Management Majors and Minors


Your journey to a great career in the fields of marketing, marketing analytics, or sales starts here! You’ll immerse yourself in resume-building experiences that include high-impact practices, engaging course projects, challenging competitions, and invaluable internships. Our marketing program is designed to empower you with the tools and knowledge to become an exceptional marketer. You’ll be guided by knowledgeable and compassionate faculty members who possess a comprehensive understanding of what the industry truly demands.

With our highly accredited program as your foundation, you’ll develop the essential skills necessary to thrive in your career. Graduates of our highly accredited marketing program go on to build successful careers as account managers, marketing specialists, digital marketing managers, and director of sales. We’re here to prepare you for success.

Supply Chain

Embark on a transformative journey with our supply chain program. Led by our experienced faculty, you’ll engage in real-world course projects, honing your skills in critical evaluation of process designs and gaining a deep understanding of the essential elements within the production planning hierarchy. In order to graduate, supply chain majors are required to pass one of the APICS Certified in Production and Inventory Management (CPIM) examinations. Graduates experience job security, competitive pay, and opportunities for promotion in their chosen organization because of the program’s strong reputation and exceptional career preparation.

Many students who graduate from the Marketing and Supply Chain department go on to successful business careers around the globe, including supply chain analyst, operations manager, and manufacturing planner. What path will you explore?

The marketing and supply chain management department offer the following programs:

  1. Digital Marketing Analytics Program type: Certificate Delivery: On Campus Campus: Eau Claire Campus

    Examine the intersection of marketing and technology in the ever-evolving world of digital marketing. Coursework will require you to take analytical approaches to marketing decisions, as well as learn tools and databases used in the field today.

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  2. Marketing, BBA Program type: Major; Minor Delivery: On Campus Campus: Eau Claire Campus
    Marketing student recording a podcast

    Create successful promotion strategies, conduct market research and learn how to build customer loyalty. Taught by expert faculty, our marketing major's rigorous curriculum introduces you to the world of business and the many facets of modern marketing.

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  3. Marketing - Analytics Emphasis, BBA Program type: Major Delivery: On Campus Campus: Eau Claire Campus

    Combine your love for marketing and data with a bachelor's degree in marketing analytics. Whether it's through an internship, course project or national competition, you'll learn the latest techniques from experts in the field.

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  4. Marketing - Professional Sales Emphasis, BBA Program type: Major; Certificate Delivery: On Campus

    Make your mark on the business world with a professional sales bachelor’s degree. Participate in collegiate sales competitions around the country and join one of our 20-plus business-focused student organizations. Surrounded by all the tools and resources you need, you’ll graduate with confidence, ready to market your way to success.

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  5. Operations and Supply Chain Management, BBA Program type: Major Delivery: On Campus Campus: Eau Claire Campus
    Students in an Organizational and Supply Chain Management class

    Enter a growing field with the skills, knowledge and connections necessary for a successful career in operations and supply chain management.

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View all UWEC academic programs
Sales Team 2022

Keep on rockin' those people skills

Are you great at talking to people and building relationships? That's what sales is all about. The Center for Sales and Sales Management at UW-Eau Claire helps you develop those skills so you can be successful in a sales or sales management career. In addition to pursuing a professional sales major, students in this program compete in national competitions… and win! We have trophies to prove it!

Plus, the Sales Education Foundation consistently recognizes UW-Eau Claire as one of the top university sales programs in the U.S., so you know you're getting a top-notch education.

Explore the Sales Center

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