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Can you see yourself as a business major?

The College of Business at UWEC is all about preparing students to take on the challenges of the business world. We look for dedicated, hard-working individuals who give it their all — in and out of the classroom.

The College of Business offers the following programs:

  1. Accounting, BBA Program type: Major; Minor Delivery: On Campus Campus: Eau Claire Campus
    Accounting student

    Learn how to compile and analyze financial statements and evaluate a company's internal controls. Our accounting program is accredited by AACSB International, and provides you with the skills and experience needed to stand out in today’s competitive job market.

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  2. Business Administration, BBA Program type: Major; Minor Delivery: On Campus Campus: Eau Claire Campus
    Students look at laptops during a business class.

    Our business administration bachelor's degree program delivers innovative ideas and solutions with practical business principles. Graduate with the framework, tools and experience necessary to jump into a successful career.

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  3. Business Communication, BBA Program type: Major; Certificate Delivery: On Campus Campus: Eau Claire Campus
    BCOM classroom shot

    Learn how to become a skilled, professional communicator with the advanced business communication certificate. Through projects and real-world experiences, you'll gain the communication skills needed to achieve your business goals.

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  4. Business Economics, BBA Program type: Major Delivery: On Campus Campus: Eau Claire Campus
    Professor teaching during economics class

    Understand the complex interrelations between the economy and the business environment with a bachelor's degree in business economics.

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  5. Business Finance, BBA Program type: Major; Minor Delivery: On Campus Campus: Eau Claire Campus
    Finance students studying outside

    An excellent choice for those who have a knack for numbers, the business finance major will give you the tools and experiences necessary to become a company influencer — or even your own boss. Our AACSB-accredited program helps you prepare for the CFA exam, gain real experience and secure a paid internship.

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  6. Business Undecided Program type: Pre-Professional Program Delivery: On Campus Campus: Eau Claire Campus
    Haadia Malik

    The business - undecided program is designed for those who are interested in a business-related career but may not be ready to declare a specific major. Our undeclared route allows you to stay on track to graduate in four years, all while finding a career path you love.

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  7. Digital Marketing Analytics Program type: Certificate Delivery: On Campus Campus: Eau Claire Campus

    Examine the intersection of marketing and technology in the ever-evolving world of digital marketing. Coursework will require you to take analytical approaches to marketing decisions, as well as learn tools and databases used in the field today.

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  8. Entrepreneurship, BBA Program type: Major; Minor; Certificate Delivery: On Campus Campus: Eau Claire Campus
    Students discuss Blugold Roast, an LLC that began at UWEC

    Learn what it takes to start your own business and achieve your dreams as an entrepreneur.

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  9. Health Care Administration, BBA Program type: Major Delivery: On Campus Campus: Eau Claire Campus
    A group of people gather for a photo at the 2022 CHAASE Health Care Administration Annual Banquet

    Accredited by the National Association of Long Term Care Administrator Boards, the health care administration program is an excellent path for those interested in careers in long-term senior care.

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  10. Human Resource Management, BBA Program type: Major Delivery: On Campus Campus: Eau Claire Campus
    Students discuss in a leadership class

    Gain real-world experience, make connections and learn best practices in the world of business and management. Earn 500 hours of real HR experience, work with local businesses and prepare to pass the SHRM-CP exam.

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  11. Information Systems, BBA Program type: Major; Minor; Certificate Delivery: On Campus Campus: Eau Claire Campus
    Students in an Information Systems class

    Accredited by AACSB International, UW-Eau Claire's information systems bachelor's degree is among the world’s leading-edge business computing degrees.

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  12. International Business, BBA Program type: Major; Minor; Certificate Delivery: On Campus Campus: Eau Claire Campus
    Students in a management class

    Dive into global economics and business relations with an international business bachelor’s degree. The AACSB-accredited program will allow you to study business and economics in 15 countries throughout four continents. Negotiate across cultures and analyze international financial markets.

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  13. Leadership Studies Program type: Certificate Delivery: On Campus Campus: Eau Claire Campus
    Photo of a stack of leadership books

    Learn what it takes to become an effective leader with a certificate in leadership studies. Utilizing theory, history and trends, you'll analyze the art of leadership while focusing on the areas of leadership that most interest you.

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  14. Management, BBA Program type: Major; Minor Delivery: On Campus Campus: Eau Claire Campus
    Students in a management class

    Learn what it takes to effectively lead employees, create a healthy work culture and grow a business with a bachelor's degree in management.

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  15. Marketing, BBA Program type: Major; Minor Delivery: On Campus Campus: Eau Claire Campus
    Marketing student recording a podcast

    Create successful promotion strategies, conduct market research and learn how to build customer loyalty. Taught by expert faculty, our marketing major's rigorous curriculum introduces you to the world of business and the many facets of modern marketing.

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  16. Marketing - Analytics Emphasis, BBA Program type: Major Delivery: On Campus Campus: Eau Claire Campus

    Combine your love for marketing and data with a bachelor's degree in marketing analytics. Whether it's through an internship, course project or national competition, you'll learn the latest techniques from experts in the field.

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  17. Marketing - Professional Sales Emphasis, BBA Program type: Major; Certificate Delivery: On Campus

    Make your mark on the business world with a professional sales bachelor’s degree. Participate in collegiate sales competitions around the country and join one of our 20-plus business-focused student organizations. Surrounded by all the tools and resources you need, you’ll graduate with confidence, ready to market your way to success.

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  18. Master of Business Administration, MBA Program type: Graduate Program Delivery: Online

    Develop your leadership skills, learn strategies for managing the day-to-day operations of an organization, and discuss how global agreements and changing technologies affect the conduct of business. Our accredited and innovative online program will help you and your career continue to move forward.

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  19. Master of Business Administration - Healthcare Management Emphasis, MBA Program type: Graduate Program; Graduate Certificate Delivery: Online

    Learn more about Master of Business Administration - Healthcare Management Emphasis.

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  20. Military Leadership Program type: Minor Delivery: On Campus Campus: Eau Claire Campus

    The military leadership minor will prepare you for the responsibilities and demands of a military leadership position — an excellent choice for those wishing to commit to contract as a cadet.

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  21. Operations and Supply Chain Management, BBA Program type: Major Delivery: On Campus Campus: Eau Claire Campus
    Students in an Organizational and Supply Chain Management class

    Enter a growing field with the skills, knowledge and connections necessary for a successful career in operations and supply chain management.

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View all UWEC academic programs
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I love the versatility that UWEC provides for its students and the many opportunities that every student has here.

Matt Nyman Business Administration

Declaring your major

You may already know which major is right for you. Perhaps a class in high school or a DECA or FBLA competition fueled your interest in a particular business program of study. That is wonderful! But, if you don't already know what your major will be, that's okay, too! You can declare "Business Undecided" and spend time exploring the world of business.

In fact, did you know that many business students don't really finalize their major decision until the end of their sophomore year? By then they have completed most of the BUSCORE, the required, common body of courses taken by all business students. Because the BUSCORE includes introductory courses in accounting, finance, information systems, management, and marketing, students get an overview of all the different business areas.

There is an option for you in the College of Business. Your academic advisor is here to guide you through your major decision process.

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