The University of Wisconsin-Eau Claire College of Business prepares students for success through an inclusive, engaged, and experiential education.
The College of Business aspires to be a leader in preparing students to succeed by providing innovative teaching, distinctive academic programs, and community engagement while strengthening our foundation of respect and inclusion.
- Students and put them first in everything we do.
Every decision in the college is made with our students at the center.
- Equity, diversity, and inclusion.
A community that fully embraces and is committed to EDI is central in providing our students a valuable education.
- Engaging experiences.
Interactive experiences help ensure our students are ready to step into a professional career.
- Innovative, experiential curriculum.
Staying on the cutting edge of business education and industry changes provides the best experience possible for our students.
- A collegial and supportive work environment.
A healthy work culture encourages our faculty and staff to work together and help one another, providing a positive experience.
- Continual development of faculty and staff.
Providing development, research, and professional opportunities encourages and allows our faculty and staff to continually build their knowledge and expertise.
- Community, industry, alumni, and campus partnerships.
Intentional partnerships and relationships inform our degree offerings and enhance opportunities for our students, faculty, staff, and community.
Our Learning Competencies
Learning Competencies and Outcomes for Undergraduate Students
Written and Oral Communication: Students will be effective communicators
- Students will be exemplary business writers.
- Students will be excellent oral communicators.
Teamwork: Students will be effective team members
- Team members will demonstrate constructive behaviors.*
- Teams will maintain effective team processes.*
- Students will be able to self-assess their effectiveness as a team member.
- Team members will demonstrate how teams should function for effective decision making.
* Constructive behaviors include following through, developing standards, respecting one another, being open, being fair and trustworthy, contributing new ideas, and being accountable to each other.
* Effective team processes include setting goals, establishing roles, setting expectations, being self-aware, and planning/balancing workload.
Problem Solving: Students will be effective problem solvers
- Students will solve problems.
BBA Common Body of Knowledge: Students will demonstrate discipline-specific knowledge
- Students will interpret financial statements in business decisions.
- Students will create Excel workbook incorporating formulas, formatting, and data manipulation between worksheets.
- Students will apply personal computer security skills in a Windows operating system.
- Students will identify and calculate appropriate measures of risk.
- Students will identify the marketing mix and its associated components.
- Students will identify what is market segmentation and the common bases used to segment consumer markets.
- Students will critically evaluate the strategic implications of alternative process designs.
- Students will identify the purpose of each element of the production planning hierarchy.
- Students will be able to apply knowledge and skills learned across all functional business areas when developing firm's strategy.
Adopted Spring 2014
Revised 12/2018, 11/2019, 03/2020, 05/2020, 10/2020
MBA Learning Goals
UW MBA Consortium Degree
Upon completion of the program, students will be able to demonstrate the knowledge and skills necessary to be effective leaders who can do the following in a global and domestic context:
- Lead a diverse and inclusive organization.
- Demonstrate a sense of social and ethical responsibility.
- Identify and evaluate market opportunity.
- Create and sustain competitive advantages.
- Communicate effectively in organizations.
- Use critical thinking and analytical reasoning to make informed business decisions.
- Create and maintain a dynamic vision for personal and professional development.