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Mission + Vision + Goals

Our mission

The University of Wisconsin-Eau Claire College of Business prepares students for success through an inclusive, engaged, and experiential education. 

Our Culture Statements

  • We consider students first in everything we do.
  • We provide engaging experiences.
  • We model life-long learning.
  • We nurture and value relationships.
  • We respect the value of diverse perspectives.
  • We care about and support our colleagues. 

Our Vision

To be a leading regional College of Business recognized for our innovative teaching, distinctive academic programs and value-added educational experiences.

Our Code of Conduct 

  • Act ethically and with integrity.      
  • Accept responsibility for your actions.      
  • Respect differences.      
  • Be a team player.      
  • Support others in their academic endeavors.      
  • Model the behavior and attitudes you want from others.      
  • Serve your community.  
View all conducts
Undergraduate Student Code of Conduct

As undergraduate students in the College of Business at UW-Eau Claire, we want to be role models of ethical behavior. We want to be known not only for our academic excellence but also for our I.N.T.E.G.R.I.T.Y. 

We will...

Individual responsibility

  • Do the right thing and lead others to do the right thing.
  • Do our own work, and give credit to others for the work they do.
  • Keep commitments we make to our instructors and fellow students.

Network professionally

  • Behave with integrity when engaged in any university-related business with outside entities, such as internships, class projects, or community service activities.
  • Remember that when in the community, our actions as individuals reflect on the College of Business as a whole.
  • Represent ourselves and our accomplishments accurately and honestly.

Thoughtful actions

  • Learn how to make ethical decisions rather than simply reacting.
  • Take responsibility to understand and clarify expectations with instructors and fellow students as needed.

Ethical behavior

  • Follow the UW System Student Administrative Code, presenting any objections promptly, openly, and honestly.
  • Compete in good faith, seeking advantage fairly.
  • Use technology legally and responsibly.

Give more

  • Give our time and effort to improving our school, community, and world.
  • Always strive to act in a socially responsible way.

Respect others

  • Be considerate of others, professionally and personally.
  • Respect the environment of learning in the classrooms and encourage others to do the same.
  • Promote the academic environment as a safe and ethical place for learning.


  • Be involved in the university through student groups, activities, class work, service learning, and through additional community activities.
  • Be actively engaged in discussions, share ideas, and work closely with our peers, mentors, and community advisors.
  • Represent ourselves the university in a positive light and govern our actions with integrity.


  • Be considerate of team members.
  • Carry out our fair share of team responsibilities.
  • Communicate in a positive and consistent manner.


  • Carry the principles of this code forward throughout our education and into our professional lives.
  • Encourage everyone—including YOU—to inspire others to act with integrity as well.

This code has been reviewed and approved by the UW-Eau Claire Office of the Dean of Students. We cannot pre-identify all situations that might be a violation of a code of conduct, but that does not mean that we cannot enforce appropriate policies. Remember, you have rights and responsibilities and these are outlined in the Student Services and Standards Handbook Administrative Code. There are several groups who enforce this code, including the faculty and administrators of the College of Business, Office of the Dean of Students, the Office of the Chancellor, and even UW-Eau Claire or City of Eau Claire police if needed. We work with them to ensure that everyone is treated fairly and equitably.

Faculty and Professional Academic Staff Code of Conduct

As faculty and academic professional staff, we play an essential role in educating tomorrow’s business leaders. This code of conduct serves as a reminder of our responsibilities and obligations to our students, colleagues, college, and community.

With respect to students, we will...
  • Recognize and accept our responsibility as advisers, teachers, and mentors.
  • Maintain excellence in teaching, research, and service.
  • Provide accurate and complete academic and career guidance to our academic advisees.
  • Provide updated and timely knowledge to students.
  • Model the behavior and attitudes we want from our students.
  • Encourage positive student-faculty communication.
  • Acknowledge and value the contributions students make to the university.
  • Accommodate reasonable requests by students with varying academic and professional needs.
With respect to colleagues, we will...
  • Work collaboratively and cooperatively to help the college accomplish its mission.
  • Respect differences in research, teaching, and opinion.
  • Support colleagues in their academic endeavors.
  • Communicate with colleagues in a professional manner.
With respect to the college, we will...
  • Recognize and accept our responsibilities as members of the College of Business.
  • Teach courses—old and new—that meet our departments’ curricular needs.
  • Promote our departments, college, university, and disciplines to others.
  • Engage in scholarly activity at the level necessary to maintain our professional AACSB qualification.
  • Be on-campus during the workweek for meetings with colleagues and students.
  • Represent the College of Business in a positive manner to others.
With respect to the community, we will...
  • Contribute time and talent to the university, and our local and professional communities.
  • Bring the community and students together.
MBA Program Student Code of Conduct

Many private companies and public institutions have policies regarding the ethical (and legal) conduct of their employees. Along those lines, the University of Wisconsin–Eau Claire’s MBA Program has developed a set of standards or expectations for faculty teaching in the program and for students taking
courses in the program.

It would be nice to think that in today's world such policies were not needed; but sadly that is not the case. There are people who do things they shouldn't. Even though we know that each year, nearly all of the students who take classes do so in an honest fashion, we have learned that there is a small percentage who don't act in a responsible fashion. This small group of 'adult' students attempt to work in a manner that takes advantage of the system, their classmates, and their instructors for personal gain.

We want all of our faculty and students to represent themselves in an honest or ethical manner—and we want to let them know of our expectations.

The UW-Eau Claire MBA Student Code of Conduct includes items that reference ethical behavior, items intended to increase awareness of processes within the MBA and items that clarify terms.

I am responsible to obtain all the materials required for the class before the class begins.
  • I recognize that purchases from suppliers other than the UWEC bookstore often result in delays, wrong editions, and missing supplemental material.
  • I realize that custom packages of readings are available only through the UW-Eau Claire bookstore.
  • I will not ask for special allowances from the instructor because I do not have my course materials on time.
I am responsible to meet the technological requirements of the program.
  • I will verify that my computer functionality, ISP capabilities, and software meet the University and Consortium requirements (the requirements are stated on the Web pages for the MBA Foundation and Consortium).
  • I will take advantage of the D2L Overview provided within my course.
  • I will take time to preview the course before it begins to become comfortable navigating within it.
I recognize that this is a graduate-level program and I will work accordingly.
  • I will make the time commitment necessary to read materials thoughtfully.
  • I will make meaningful contributions to discussions that will benefit my classmates.
  • I will complete assignments and projects with thoroughness and pride in my work.
I will interact with my classmates and my instructors in a timely, professional, and responsible
  • I will read the course syllabus and calendar so that I am aware of deadlines.
  • I understand that I must "contribute" to discussions on a regular basis rather than make all my entries just before the final deadline.
  • I will avoid derogatory comments and overly critical responses.
I will turn all work in on time and recognize that there will be consequences for late submissions.
  • I recognize that individual instructors will determine the particular consequences for late submissions.
  • If I must submit an assignment late, I will notify the instructor and accept the consequences associated with the late work.
I accept responsibility to do my own work.
  • I realize that plagiarism is the act of submitting the words or ideas of someone else as if they were my own.
  • Whenever I have taken the words or ideas from an article, a Web page, or another student, I will identify that source.
  • I realize that plagiarism can result in my failing the assignment or the course itself.
I realize that many classes involve teamwork and I accept the responsibilities associated with team membership.
  • I will do my share of the work taking on a leadership role when appropriate.
  • I will meet internal project deadlines as set by my team so that we can effectively meet the team deadline set by the instructor.
I recognize the importance of course evaluations and will complete the Web survey that I will be directed to via e-mail during the final week of each class.
If I must withdraw from a course for any reason, I will do so through the appropriate channels.
  • I will withdraw through the registrar's office at UW-Eau Claire
  • I will notify the course instructor of my intentions.
  • I will notify any groups I have been assigned to within the course of my intentions.

I understand that UW-Eau Claire’s MBA Program follows the student academic disciplinary procedures as established by the UW System Board of Regents (UWS Chapter 14;

Our Learning Goals

Learning Goals and Outcomes for Undergraduate Students
Written and Oral Communication: Students will be effective communicators
  1. Students will be exemplary business writers.
  2. Students will be excellent oral communicators.
Teamwork: Students will be effective team members
  1. Team members will demonstrate constructive behaviors.*
  2. Teams will maintain effective team processes.*
  3. Students will be able to self-assess their effectiveness as a team member.
  4. Team members will demonstrate how teams should function for effective decision making.

* Constructive behaviors include following through, developing standards, respecting one another, being open, being fair and trustworthy, contributing new ideas, and being accountable to each other.
* Effective team processes include setting goals, establishing roles, setting expectations, being self-aware, and planning/balancing workload.

Problem Solving: Students will be effective problem solvers
  1. Students will solve problems.
BBA Common Body of Knowledge: Students will demonstrate discipline-specific knowledge
  1. Students will interpret financial statements in business decisions.
Information Systems
  1. Students will use* Excel to solve structured problems in the functional areas of business. (*Use includes arithmetic operators [including precedence of operator], charts, graphs, functions [e.g., IF, PMT, and VLOOKUP], PivotTables [and PivotCharts], and formatting for effective communication.)
  2. Students will apply personal computer security skills in a Windows operating system.
  1. Students will identify and calculate appropriate measures of risk.
  2. Students will calculate return on investment.
  1. Students will identify the marketing mix and its associated components.
  2. Students will identify what is market segmentation and the common bases used to segment consumer markets.
Operations Management
  1. Students will critically evaluate the strategic implications of alternative process designs.
  2. Students will apply the principles of inventory management to establish inventory policies.
  1. Students will be able to apply knowledge and skills learned across all functional business areas when developing firm strategy.

Adopted Spring 2014
Revised 12/2018, 11/2019, 03/2020, 05/2020, 10/2020

MBA Learning Goals
On-Campus MBA Degree
General knowledge and skill areas
  • Demonstrate effective teamwork and communication in an organizational setting
  • Understand how to lead and participate within an organization in a socially responsible and ethical manner
Management-specific knowledge and skill areas
  • Understand the intricacies of operating in a diverse workforce and dynamic global business environment
  • Understand how to respond to the dynamic needs of customers, employees, stockholders and other organizational stakeholders
  • Understand how to secure competitive advantages through proper application of technology, innovation and operational efficiencies and effectiveness
UW MBA Consortium Degree
General knowledge and skill areas
  • Recognize diversity as an area of significance in both their personal and their professional environment
  • Practice effective respectful leadership skills, as a manager and as a team member, that demonstrate a sense of social and ethical responsibility
Management-specific knowledge and skill areas
  • Anticipate the needs of customers, employees, stockholders, and other organizational stakeholders
  • Secure competitive advantage through emphasis on quality, technology, and innovation
  • Demonstrate effective communication skills for a global business environment
  • Evaluate organizations and predict their future success through interpretation of their financial data
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