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Dr. Trond Bergestuen, Ph.D.

Trond Bergestuen
  • Assistant Professor
  • Management and Marketing

Teaching Interests
  • Principles of Marketing
  • Strategic Marketing (Capstone)
  • Business-to-Business Marketing
Research and Creative Activities
  • Inter-firm Relationships
  • B2B Marketing
  • Sales Management
  • Manufacturers' Representatives/Independent Sales Organizations
Education
  • Ph.D., University of North Texas
  • MBA, Cornell University
  • M.Sc., Norwegian School of Economics
  • B. Sc., Norwegian School of Economics
Published Research
  • Bergestuen, T., Thompson, K., Strutton, D. (2022). Principal-Independent Manufacturers' Representative Relationships: Review, Synthesis, Directions for Future Research. Industrial Marketing Management, Volume 102, April 2022, Pages 421-437. https://doi.org/10.1016/j.indmarman.2022.01.024
  • Bergestuen, T., Thompson, K., Strutton, D. (2021). Dual distribution systems: investigating their effects on independent manufacturers' representatives' perceptions of manufacturers. Journal of Personal Selling & Sales Management (in press) https://doi.org/10.1080/08853134.2021.1997607
  • Thompson, K., Strutton, D., Mims, T. C., & Bergestuen, T. (2021). The impact of sales controls on manufacturers’ agents’ tactical decisions: the importance of inter-organizational climate. Journal of Business & Industrial Marketing (in press) https://doi.org/10.1108/JBIM-12-2020-0565
  • Wittink, D. R. & Bergestuen, T. (2001). Conjoint Analysis. In J. Scott Armstrong (Ed.), Principles of Forecasting - A Handbook for Researchers and Practitioners (pp. 145-168). Norwell, MA: Kluwer Academic Publishers
Professional Memberships
  • American Marketing Association
Previous Professional Experience
  • Graduate Assistant/Teaching Fellow, University of North Texas - Denton (August, 2017 - August, 2020), Denton, Texas
  • Adjunct Faculty, University of North Texas at Dallas (August, 2015 - August, 2017), Dallas, Texas
  • Managing Partner/Executive Recruiter, Global Recruiters of Fort Worth (July, 2013 - December, 2016), Fort Worth, Texas
  • Marketing/Sales Director, Gjensidige (October, 2005 - September, 2012), Oslo, Norway
  • Management Consultant, PA Consulting Group (October, 2001 - October, 2005), Oslo, Norway
  • Senior Marketing Manager, American Express (February, 1998 - August, 2001), New York, New York
  • Analyst/Management Consultant, PA Consulting Group (August, 1992 - June, 1996), Oslo, Norway