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Trond Bergestuen, Ph.D.

Trond Bergestuen
  • Assistant Professor
  • Management + Marketing

Trond's career started in management consulting, joining PA Consulting Group, an international technology and management consulting firm, where he thrived while fulfilling marketing, distribution, and business unit strategy assignments for clients in telecommunications, financial services, airlines and retail industries in the Northern European market. He has also held marketing and sales executive roles in the financial services sector, both in Europe and the US. Trond provided leadership and direction to new product development projects at American Express, New York, and was later promoted through a series of marketing and business development roles within the commercial division of Gjensidige - a leading Nordic financial services corporation. He has also experience as an executive recruiter in the US insurance industry.

Trond enjoys using his experience to bring marketing to life in the classroom.

Teaching Interests

Principles of Marketing

Strategic Marketing

Marketing Channels

Research and Creative Activities

Supply Chain Relationships

Organizational Climate

Sales Controls

Manufacturers' Representatives



Ph.D., University of North Texas

MBA, Cornell University

M.Sc., Norwegian School of Economics

B. Sc., Norwegian School of Economics

Published Research

Bergestuen, T., & Wittink, D. R. (2001). Conjoint Analysis. In J. Scott Armstrong (Ed.), Principles of Forecasting - A Handbook for Researchers and Practitioners (pp. 145-168). Norwell, MA: Kluwer Academic Publishers

Professional Memberships

American Marketing Association

Previous Professional Experience

Graduate Assistant/Teaching Fellow, University of North Texas - Denton (August, 2017 - August, 2020), Denton, Texas

Adjunct Faculty, University of North Texas at Dallas (August, 2015 - August, 2017), Dallas, Texas

Managing Partner/Executive Recruiter, Global Recruiters of Fort Worth (July, 2013 - December, 2016), Fort Worth, Texas

Marketing/Sales Director, Gjensidige (October, 2005 - September, 2012), Oslo, Norway

Management Consultant, PA Consulting Group (October, 2001 - October, 2005), Oslo, Norway

Senior Marketing Manager, American Express (February, 1998 - August, 2001), New York, New York

Analyst/Management Consultant, PA Consulting Group (August, 1992 - June, 1996), Oslo, Norway