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Melaney Barba, M.B.A.

Melaney Barba Headshot
  • Lecturer
  • Marketing and Supply Chain Management

University Involvement

  • Associate Sales Center Director
  • Blugold Professional Sales Team Coach
  • Marketing and Professional Sales Lecturer

Teaching Interests
  • Integrated Marketing Communications (Sales Promotions)
  • Professional Selling

MBA, University of Wisconsin MBA Consortium

B.A., University of Wisconsin Eau Claire

Professional Memberships

Beta Gamma Sigma

Previous Professional Experience
  • Sales Manager – Liberty Mutual Group (July 2012 – August 2021), St. Paul, MN
  • Business Analyst – Liberty Mutual Group (January 2009 – July 2021), Minneapolis, MN
  • Branch Manager – Liberty Mutual Group (November 2004 – January 2009), St. Paul, MN
  • Professional Sales Representative – Liberty Mutual Gorup (August 2001 – November 2004), Minneapolis, MN
  • Marketing Specialist – Bloom Marketing, LLC (May 2000 – August 2001), Sarasota, FL

Strengths and Capabilities:

  • Recruitment Responsibilities: sourcing candidates, interviewing techniques, hiring processes, and retention of employees
  • Training: new sales representative training and development experience with a 3-year rotation as a faculty trainer in our national training center - created individualized training programs for Branch Managers based on unique goals and challenges
  • Sales Analytics: reporting monthly results vs. quotas and identifying areas for opportunities within assigned states (MN, WI, MO) and each branch, utilizing Power BI, Salesforce CRM, SAS and more
  • Sales Management: goal and career planning with agents to build agencies, strategies for growth and development, coaching, leadership, LEAN trained in running an efficient organization, and Root Cause Problem Solving Specialist
  • Marketing Specialist: specialized in custom promotions with clients from conception, design, production, to delivery – creating strategic marketing plans utilizing sales promotions to meet goals