Jennine Fox, DBA
Contact Information
Biography
I currently teach Social Media Marketing and Digital Marketing Fundamentals and have taught Principles of Marketing, Retail Management, Integrated Marketing Communications, and Internship Program I in the past. I worked in Internet Marketing for 10 years prior to teaching. Most recently, I worked on project management for changes and enhancements to ten ecommerce websites. I also managed a photo studio and its staff. In the past I managed email marketing, web analytics, product reviews and on-site search.
I graduated from the University of Wisconsin-Eau Claire with a BBA in Marketing, a BA in Spanish, and a Certificate in Business Communications. I later graduated with my master’s in business administration (MBA) from the UW-Eau Claire. I recently successfully defended my dissertation and graduated with my doctorate in business administration (DBA) through UW-Whitewater. I am originally from Wausau, WI and now live in Chippewa Falls, WI with my husband, our daughters, and goldendoodle.
Teaching and Research Interests
Teaching Interests:
- Digital Marketing Fundamentals
- Social Media Marketing
- Marketing Internship Program
Research Interests
- Consumer Facing Technology to Benefit E-Commerce (AR)
- Digital Marketing and E-Commerce
Published Research
Dugar, K., & Fox, J. (2022). Stigma Around the Consumption of Sanitary Napkins and Implications for International Marketing Strategy: A Case Study from Rural India. International Journal of Instructional Cases.
Rokonuzzaman, M., Kim, K., Dugar, K., & Fox, J. (2022). What Makes an Object Smart? Conceptualization, Development, and Validation of a Scale to Measure Smartness of a Thing (SoT). Journal of Business Research.
Honors And Recognition
Honors Affiliate