University Marketing: Marketing Director

POSITION: A full-time, professional academic staff position is available in University Marketing beginning January 5, 2026. The working title for this assignment is Marketing Director with an official title of Marketing Director. This is a Limited appointment. The salary range is $85,000-$110,000 and will be commensurate with experience and qualifications.

Strategic Planning & Leadership

• Develop and execute integrated marketing strategies aligned with the University’s strategic objectives.
• Analyze market trends, audience behavior, and competitor activity to inform marketing direction.
• Provide leadership and direction to the marketing team, fostering a culture of innovation, collaboration, and accountability.
• Oversee annual marketing planning, including forecasting, budgeting, and performance evaluation.

Campaign Management

• Design, implement, and oversee multi-channel marketing campaigns (digital, print, events, social media, email, etc.) focused on student recruitment, engagement, and retention.
• Manage campaign timelines, budgets, and deliverables to ensure alignment with institutional priorities.
• Evaluate campaign effectiveness through KPIs and analytics, adjusting strategies as needed.

Brand Management

• Define and safeguard the University’s brand identity, ensuring consistent messaging and visual standards across all platforms.
• Promote the UWEC brand through storytelling, creative content, and audience-targeted outreach efforts.
• Lead brand initiatives that enhance reputation, differentiate UWEC in the market, and connect with diverse audiences.

Digital Marketing & Analytics

• Oversee digital marketing initiatives including SEO/SEM, paid media, content marketing, email campaigns, and social media strategy.
• Use data and analytics tools to measure effectiveness, optimize campaigns, and inform future planning.
• Stay current with digital trends and emerging platforms to ensure cutting-edge outreach.

Team Development & Management

• Hire, train, and develop marketing staff to build a high-performing team.
• Set clear performance expectations and conduct regular performance reviews.
• Encourage professional development and foster a positive, inclusive team culture.

Collaboration & Communication

• Serve as the primary liaison between University Marketing and key internal partners, including Enrollment Management, Admissions, Foundation, LTS and Academic Departments.
• Ensure consistent communication and alignment of marketing efforts with institutional initiatives.
• Represent marketing in university-wide committees and planning groups.

External Relations

• Manage relationships with external marketing agencies, consultants, designers, and media partners.
• Cultivate strategic partnerships to expand marketing reach and enhance campaign effectiveness.

Market Insights & Innovation

• Conduct market research and gather customer insights to shape strategy and inform decision-making.
• Use feedback from prospective and current students to enhance marketing approaches.
• Identify and implement innovative marketing tools, platforms, and techniques.

Key Job Responsibilities:

• Directs strategic planning initiatives and establishes department objectives to ensure appropriate use of financial, administrative, and staffing resources and alignment with the strategic plan
• Exercises supervisory authority, including hiring, transferring, suspending, promoting, managing conduct and performance, discharging, assigning, rewarding, disciplining, and/or approving hours worked of at least 2.0 full-time equivalent (FTE) employees
• Develops comprehensive marketing plans for the institution and its units that encourage research-based, market-driven programming as well as outcome evaluation including cost and effectiveness measures for marketing initiatives
• Directs marketing campaigns by contributing information, analysis, and strategic thinking establishing functional objectives in line with organization goals
• Builds brand identity and awareness for the institution among internal and external audiences, ensuring consistent image and identification with the brand across all marketing and communications efforts
• Analyzes marketing trends and critical measurements of productivity and customer service to implement marketing operational strategies

Department:

University Marketing is a team of 12 professionals and operates within the Division of Enrollment Management.

Required Qualifications:

A bachelor’s degree in Marketing, Communications, Business, or a closely related field from a regionally accredited institution is required. Candidates must also possess a minimum of seven years of progressive experience in marketing, including at least three years in a leadership capacity. The ideal applicant will have a proven track record of developing and executing integrated marketing campaigns, along with a deep understanding of digital marketing strategies, tools, and analytics. Exceptional leadership, communication, and project management skills are essential, as demonstrated experience in managing budgets, vendors, and cross-functional teams.

Preferred Qualifications:

A master’s degree in Marketing, Communications, or a related field, along with leadership experience in higher education or enrollment marketing. Familiarity with CRM systems, marketing automation, and content management systems is highly desirable. Candidates with a demonstrated commitment to working with diverse populations and promoting equity through inclusive marketing strategies will be strongly preferred.

How to Apply:

Applications are submitted electronically. Please follow instructions found on the following UW-Eau Claire Website: http://wisconsin.wd1.myworkdayjobs.com/UW_Comprehensives. You must create an account and login before you can apply. Please be sure you have included the following in PDF format:

• Cover letter
• Resume
• Names and contact information for three references.

To ensure consideration, completed applications must be received by November 24, 2025.

Contact Information:

Please direct requests for additional information to: Nikki Andrews; Andrewns@uwec.edu

INSTITUTIONAL OVERVIEW

UW-Eau Claire, an institution of approximately 9,000 students and 1,200 faculty and staff, is consistently recognized as a top comprehensive university in the Midwest and is widely known as a leader in faculty-undergraduate research and study abroad. We strive for excellence in liberal education and select graduate and professional programs through commitment to teaching and learning and dedication to our core values of diversity, sustainability, leadership, and innovation. To learn more about UWEC, visit  https://www.uwec.edu/human-resources/employment-opportunities/ .

The City of Eau Claire, situated at the confluence of the Chippewa and Eau Claire rivers, is at the center of a metropolitan area of approximately 100,000 people located 90 miles east of Minneapolis/St. Paul. The area features beautiful parks and trails, strong public schools, a vibrant arts scene and local food culture, and abundant recreational opportunities.

ADDITIONAL INFORMATION

The university reserves the right to contact additional references with notice given to the candidates at an appropriate time in the process. Employment will require a background check. Employment will also require you and your references to answer questions regarding past conduct related to sexual violence and sexual harassment.

The Universities of Wisconsin will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. §. 19.36(7).

The UW-Eau Claire Police Department is dedicated to maintaining a safe and secure environment for learning and working. Although crime at the University of Wisconsin-Eau Claire is limited, the University Police want students, faculty and staff to be aware of crime on campus and the area surrounding the campus. The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act is a federal law that requires colleges and universities to disclose annual information about campus crime. Visit Campus Security and Fire Report. Also visit our Campus Security Authority(CSA) policy.

UW is an Equal Opportunity Employer
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, status as a protected veteran, or any other bases protected by applicable federal or State law and UW System policies. We are committed to building a workforce that represents a variety of backgrounds, perspectives, and skills, and encourage all qualified individuals to apply.