Authored by

Alum
Title
Bridget Kurtenbach, M.S.
Pronouns
she/her/hers
Placeholder for titles
Teaching Professor
Collegiate DECA Advisor
Director, Business Writing and Presentations Studio
Contact Information
Office
Schneider Hall 421
1702 Park Ave.
Eau Claire, WI 54701
1702 Park Ave.
Eau Claire, WI 54701
Phone
Email
ID
Education
Education
- M.S., Integrated Marketing Communications, Northwestern University
- B.A., Print Journalism, University of Wisconsin-Whitewater
- B.A., Public Relations, University of Wisconsin-Eau Claire
Certifications
- AI & Assessment (Auburn University)
- AI Collaborator (Auburn University)
- AI Course Design (Auburn University)
- AI Integrity (Auburn University)
- AI Pathfinder (Auburn University)
- AUAI: Experimenter (Auburn University)
- Work Smarter with Microsoft Word (Coursera)
- Work Smarter with Microsoft Excel (Coursera)
- Work Smarter with Microsoft PowerPoint (Coursera)
- Social Media Marketing Specialization (Coursera)
- Content, Advertising and Social IMC (Coursera)
- The Business of Social (Coursera)
- Engagement and Nurture Marketing Strategies (Coursera)
- The Importance of Listening (Coursera)
- Facebook Advertising Secrets (Coursera)
- What is Social? (Coursera)
- Critical Core Supervisory Skills (Chippewa Valley Technical College)
Teaching and Research Interests
Teaching and Research Interests
- Business Writing
- Business Presentations
- Technology for Business Communication
- Advanced Business Communications
Published Research
Published Research
"Preparing Students for Communicating in Business: A Framework for Informing Literacy Practices" Business and Professional Communication Quarterly, June 25, 2024, https://doi.org/10.1177/23294906241257659
"Online Reputation Management: A Shark Tale from Instagram" International Journal of Instructional Cases, March 9, 2022, http://www.ijicases.com/search/shark-tale_case/
"Hearing Diverse Perspectives: Authentic Signaling in Faculty Recruitment." Journal of Higher Education Management, (37) 2. https://issuu.com/aaua10/docs/jhem_2022_37_2_.v3.docx/s/17775213