The graphic communications bachelor's degree from the University of Wisconsin-Eau Claire combines graphic design and communication curriculum, creating one powerful degree. This unique, interdisciplinary major will prepare you to become both a talented designer and a creative, contemporary communicator — skills that are highly sought after in countless fields and industries.

Taking courses in graphic design, communication and journalism, and computer science, you'll learn how to produce work that effectively balances information with exceptional expressive design. Coursework throughout the major will teach you the latest technologies in graphic design, how to reach different audiences, and how to best communicate your concepts and ideas to the world. 

The growing major is rooted in experiential learning, with a strong focus on career preparation. Train on the same graphic and creative software found in the industry today. Gain professional experience during an internship. Help a local business during a service-learning project. Participate in collaborative student-faculty research. Or join workshops and seminars from community experts and artists in the field.

Graduates of the graphic communications degree enter the working world with a polished portfolio, real-world experience and a diverse set of skills. You may choose to pursue a career in graphic design, work in marketing, help companies build their visual identities, improve websites, manage brands — or anything else that interests you. With a degree in graphic communications from UW-Eau Claire, the possibilities are endless. 

As a graduate of the graphic communications bachelor's degree program, you'll enter the working world with a diverse, versatile set of skills. You may choose to pursue a career in graphic design, printing, marketing, communications, computer science — as well as jobs that require expertise in a number of these areas. 

Graphic communications jobs

• Graphic designer
• Web designer
• Art director
• Marketing communications specialist
• Creative director
• Marketing manager
• Layout artist
• Brand manager
• Design manager
• Graphic communications coordinator
• Marketing and communications graphic designer

Curriculum within the art - graphic communications emphasis program includes core foundation courses in art as well as courses in art history, graphic design, typography, visual identity design, visual communication design, digital design and graphic communications. Coursework will prepare you to develop creative solutions to artistic and communication challenges and increase your awareness of diverse audiences. Electives throughout the degree allow you to specialize in topics that interest you, such as brand and reputation management, web database design or digital animation. 

What classes do art - graphic communications emphasis majors take?

Your classes may cover topics like: 

• Art of the 20th century 
• Drawing and composition
• Multimedia communications 
• Principles of typography 
• Visual communication design 
• Web database design and implementation 
• Animation programming
• Visual identity design 

Learn more about the comprehensive art - graphic communications emphasis major in the UWEC course catalog.

Thinking about a bachelor’s degree in graphic communications? Here are other programs you may be interested in exploring.