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Social Media Guidelines

General Best Practices

Social media at the University of Wisconsin-Eau Claire is expanding like never before. We are excited about the new ways we can use social media to connect with our audience to share information and cultivate a strong sense of community.

This guide was created to help departments, student organizations, and individuals get the most out of your social media efforts and present the UW-Eau Claire brand in the best way possible.

If you are looking to start a social media account for your department or organization, please reach out to us at for assistance!

About social media at UW-Eau Claire
Our small social team is a part of the Integrated Marketing and Communications department here at UW-Eau Claire. Together with a team of writers, photographers, videographers, designers, marketers and web developers, we share the online version of the in-person "Blugold Experience-a collegiate journey that allows students to explore multiple passions through the support of caring faculty and classmates.

Our goal is to connect with students (prospective and current), alumni and friends where they are, in the most engaging way possible. This has led us to have active accounts on Facebook , Twitter , Instagram , Snapchat, LinkedIn , Google+ and YouTube .

Community guidelines

Social media invites conversation, however, page administrators reserve the right to remove content or comments for the safety and security of our audiences.

Posts and comments may be removed for any of the following reasons including, but not limited to:

  • The use of obscene, threatening, discriminatory, or harassing language
  • Sharing of information that is confidential by law or regulation
  • Advocating illegal activity
  • Violating copyrights or trademarks
  • Advertisement or promotion of commercial products, services, entities, or individuals
  • Endorsement or opposition of any person campaigning for election to a political office or promoting or opposing any ballot proposal
  • Duplicative comments by the same user or multiple users. In the case of identical comments, only the first submission may be approved.

References to third-party content or websites do not indicate endorsement or responsibility on behalf of the university.

By sharing content to our social media sites, you should understand that the information and photos posted are available to the public and that we may use that information for internal and external promotion. If you do not wish to have your information used, published, copied and/or reprinted, you should not post on our social sites.

Do I need an account on… ?
Before creating an account for your department or organization on every social media platform you can think of, step back for a moment and ask yourself the following questions:

  • What is your goal?
    • Achieving your departmental or organizational goals can happen through a variety of marketing efforts. Does a specific social platform help more than another?
  • Who is your audience?
    • When you identify your audience, you will be able to know more about where they are.
  • What type of engaging content do you have to share?
    • Is your content primarily visual? Will you be promoting your text heavy blog? Do you have short updates to share?
  • Do you have someone who can post each day?
    • While students are a great resource, do you have someone who can oversee the account regularly?
  • Are you passionate and comfortable with social media?
    • You get out what you put in. Will you have the dedication to make sure your account is the best it can be?

Tips on getting started
After you have identified which accounts you would like to create, here's what you should do to get started:

  • Create a personal account
    • Exploring the platform as a user and audience member will help you understand the ins and outs of the specific network.
  • Identify an administrator
    • This person will oversee access to the account and be the main point of contact.
  • Identify content creators
    • These people will help make sure there is fresh and engaging content on your accounts each day.
  • Do some research
    • Take a look at what other accounts are doing on social media. Find the posts that you feel would work well for your department or organization and make them your own.
  • Read up on social media
    • There are great social media blogs out there that will help you know what's next in the world of social. We post our favorites here .
  • Set up the look and feel
    • Use the sub-brand guidelines (listed below) for departments.
    • Profile picture should be easily identifiable
    • Cover photo should represent your account's general personality
      • We have cover photo options available here: (Link coming soon)
  • Create a posting/content schedule
    • Best practices are to post daily on each platform
      • Facebook - 1-3 times
      • Twitter - 3-6 times
      • Instagram - once
      • LinkedIn - once
  • Have fun and talk to your audience
    • Make sure you are responding to your audience at least once a day