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University unveils new brand message: The Power of AND

Power of ANDThanks to literally hundreds of alumni — and several thousand faculty, staff and students — UW-Eau Claire recently unveiled a new brand message: The Power of AND.

The Power of AND describes how UW-Eau Claire challenges students, faculty, staff and alumni to explore multiple passions and academic pursuits. Blugolds are not defined solely by one interest or discipline. They are scientists AND poets;musicians AND marketing gurus; nurses AND world travelers.

The Power of AND was created after a yearlong research effort that involved the campus as well as alumni in focus groups, surveys and interviews to determine what makes the university distinctive and how to tell its story to prospective students. The university community was introduced to the new brand in mid-April. Hundreds of students, faculty and staff had their pictures taken at photo booths set up across campus with signs that featured their "AND" messages.

"Excellence" remains as UW-Eau Claire's motto, and the term will continue to be prominently displayed on the University Seal. The new Power of And message gives the university another way to describe what happens at UW-Eau Claire and the people who are proud to call themselves Blugolds.

Check out UW-Eau Claire's Facebook photo albums for pictures of the many creative ways in which students are taking hold of the Power of AND in their lives. Or visit The Power of AND Web page and read stories about alumni, faculty and students who are bringing the message alive. Then share your "AND" with us — just select the "Submit an AND" button on the Web page. Let us know what passions you've combined because of your time at UW-Eau Claire.