'Thursdays @ the U' to focus on Wisconsin's brewing industry, beer culture

Timothy Holian will present "Wisconsin's Beers and Breweries After Prohibition" Thursday, Oct. 4, as part of UW-Eau Claire – Barron County's "Thursdays @ the U" lecture and performance series. The event will be from noon-1 p.m. in the Blue Hills Lecture Hall (Room 234, Ritzinger Hall) on the Rice Lake campus, 1800 College Drive.

Holian will take participants on a virtual tour of Wisconsin's brewing industry and beer culture since the repeal of Prohibition in 1933. The talk will emphasize the changing nature of the business landscape, from the return of many local breweries through their gradual extinction; the growth and dominance of regional and national brewers; the impact of advertising and marketing on brewery sales and survival; and the return to the roots currently seen in the blossoming craft-brewing movement.

The presentation will be interactive; attendees are encouraged to share in the discussion by bringing questions and offering their own Wisconsin-themed beer and brewing stories.

Holian teaches German at UW-Rock County and UW-Whitewater. Born and raised in the Midwest, he has long had a passion for brewing and beer history. Holian has undertaken significant research and writing on the topic, resulting in multiple books and other publications. His two-volume book project, "Over the Barrel: The Brewing History and Beer Culture of Cincinnati," won the 2002 Excellence in Literature Award from the American Breweriana Association. Holian currently is working on two additional books, one of which is a compendium of information about each of Wisconsin's post-Prohibition breweries up to the recent evolution of craft brewing. The other project is an oral history-based examination of local and regional breweries across America since 1933.

For more information about "Thursdays @ the U," contact Dr. Linda Tollefsrud, professor emeritus of psychology, UW Colleges, at linda.tollefsrud@uwc.edu or 715-234-8176, ext. 5417.