Skip to main content

Success Starts Here: Who's who in the College

"Success Starts Here" is a series of six articles that introduce new students to the UW-Eau Claire College of Business. A new article will be posted each week until the fall academic term begins.

Welcome to the COB team!

Teamwork is something we do a lot of in the College of Business. In fact, knowing how to work successfully as a team is one of our learning goals for students.

A great team requires effective leadership. Introducing Dean Diane Hoadley and some of the administrators you will work with the next four years. You will learn what they do at work, as well as what they do for fun. (Who knows, you may have some interests in common.) The college's administrative team will also share some favorite memories from their undergraduate days and offer tips for making your first year a success.


Meet Diane Hoadley, Dean

Diane Hoadley I am the chief executive officer of the College of Business. I establish a vision for our organization and devise the strategy to implement that vision. I am responsible for establishing a positive culture for the college where students and faculty learn and work in a collaborative manner. Finally, I represent the college to our donors and alumni, members of our advisory boards and other external constituents.

When I am not working . . . I like to golf with my husband and spend time with our friends and family. Although our children and other family members are located in other states, we make a point to get everyone together at least twice a year for some celebration.

My best college memories include . . . spending time with the great group of women I met in the dorms my freshman year. Together we explored the campus and the community, went to concerts, plays and other events, and really got to know each other. I'm still in touch with two women I met my first year in college.

My advice to you is to . . . take responsibility for your college experience. Be intentional in your choices. Engage in your classes and the campus community. Think about what you want to accomplish while you are here, and then get it done.

Meet Timothy Vaughan, Associate Dean

Tim VaughanI oversee the college's strategic planning, accreditation and assessment processes, and its academic curriculum. I serve as the college's director of research. I also teach undergraduate and graduate courses in operations and supply chain management.

When I am not working . . . I enjoy skiing in the winter, and boating and camping in summer with my four kids. I like to exercise as regularly as possible, and you may find me running in a 5K, 10K, or maybe even a half marathon. I also enjoy preparing material for my Process Simulation and Analysis class, which I hope to someday develop into a textbook.

My best college memories include . . . the four years I spent on the Northern Iowa wrestling team, "trying harder" as they say, but loving every minute of the camaraderie. Backpacking in Colorado with some of my best friends is definitely right up there, too.

My advice to you is to . . . develop good habits early! You're going to have many opportunities here, but don't get sidetracked. Make up a weekly schedule with time set aside for studying. If you need help or advice, don't hesitate to contact your teachers, adviser, or department chair.

Meet Billy Felz, Assistant Dean-Student Affairs, CADE Director

Billy FelzI work with students to help them become informed, engaged and successful. I process a lot of paperwork - applications to the college, petitions requesting a substitute of a course or a waiving of a program requirement, and readmission applications. I also help students who are having academic difficulties. Hopefully you will never be suspended from the university, but if you are, I will be one of the people reading your appeal letter.

When I am not working . . . I always use some of my spare time to workout. That includes weights, running, biking and kickboxing. I enjoy being creative, so I like to do photography, illustration and graphic design. I also collect superhero toys and comic book art and have over 400 action figures and statues displayed in my home.

My best college memories include . . . a group of friends who were always available to hang out and order Topperstix late at night.

My advice to you is to . . . be open to new ideas and the possibility of change. College is the time where you get to develop your adult identity so your values, beliefs, politics, habits, goals and ambitions will probably change here, and that is OK.

Meet Gretchen Hutterli, Assistant Dean-External Afairs

Gretchen HutterliI get to market the College of Business to students, alumni, employers and members of the business community. I work with Admissions so I may have already met you if you visited campus last year. I am the chair of the COB Scholarship Committee. Look for my email inviting you to apply for scholarships in March.

When I am not working . . . I love to travel and have traveled throughout the United States, Canada, Europe and Asia. I am passionate about good design-in architecture, art, furniture, gardens, websites, etc. And, I enjoy meeting students-feel free to stop by anytime. I am interested in hearing about you and your UW-Eau Claire experience.

By best college memories include . . . being president of a student organization my senior year. In addition to gaining many leadership skills from the experience, I got to fly to San Diego to attend a national convention. This was my first airplane trip and I was very excited to go.

My advice to you is to . . . try to fit a study abroad experience into your degree program (my one regret from my college days is that I didn't). Your worldview will change and you will learn so much about yourself.

Meet Raj Aroskar, Chair, Accounting + Finance Department

Raj Aroskar I work with faculty, staff, and employers to ensure that we offer academic programs and educational opportunities that prepare our students for successful careers. I am responsible for recruiting and retaining quality faculty in my department. I teach international finance and investments classes and also write and review research articles for professional journals. Finally, I am a faculty adviser for Beta Upsilon Sigma, a student business organization.

When I am not working . . . I enjoy reading about finance and business topics as well as different perspectives of current events. I also like to travel, meet new people, and learn about other cultures.

My best college memory includes . . . being independent from my family for the first time. As an international student, I was a bit scared as there were many unknowns. Could I adjust to a different country and culture without the support of friends and family? Would I have enough money? Despite these concerns, I was very excited as I was free to make my own decisions and mold my own future.

My advice to you is to . . . be open to new people and ideas. Ask questions and listen to a variety of viewpoints before forming judgments. Having an open mind will help you gain a more complete picture of the people you meet and the world you live in.

Meet Tony Keys, Chair, Information Systems Department

Tony KeysI lead the information systems department. This involves assisting students, faculty, businesses, alumni in their interactions with the department. I advise students, especially students who transfer and those taking a second degree, as well as those who sign up for the minor in information systems. I visit with companies and cultivate relationships that will benefit our students. I also lead the college's SAP initiative and teach IS classes.

When I am not working . . . I like to orienteer, kayak, and sail when I get the opportunity, but mostly I enjoy running off the trail. I love to listen to music and enjoy movies and books of all kinds. Modeling is a favorite pastime, whether using a programming language, a spreadsheet or creating a world for a model train.

My best college memories includes . . . meeting people who had the same passions I had. This made for some great times.

My advice to you is to . . . make your academic life is a priority and make sure you have enough time to get done what needs to be done. You'll never regret having a good GPA at the end of freshman year!

Meet Kristy Lauver, Chair, Management + Marketing Department

Kristy LauverI spend a lot of my time on student issues related to course scheduling and degree planning. I also monitor course sizes and enrollments in the department to help ensure that students get the classes they need and the talented instructors they deserve. I teach undergraduate classes in Strategic Management and Small Business Consulting. I am the adviser for Beta Gamma Sigma, the internationally recognized honors society for business students. I also conduct research on safety, organizational strategy, and most recently, sustainability.

When I am not working . . . I spend most of my time with my husband and two children. We enjoy outdoor activities such as biking, swimming, and snowmobiling, and participating in sports like baseball and go-carting. We also own a small plane which my husband pilots for us.

My best college memories includes . . . everything-from late night studying to spending time with friends. I still keep in touch with many of my college friends, and remember my experiences in college as great life-long learning opportunities.

My advice to you is to . . . find a balance between studying and having fun. Something I didn't learn until my senior year is that if you actually set time aside every day to study, you will also have time every day for fun (and your stress level will be lower and your grades higher).

Meet Paula Lentz, Program Director, Business Communication

Paula LentzI ensure that students and our faculty and staff have what they need to do their work. This means that I schedule the classes that are taught each semester, manage course enrollments, and make sure that we have faculty and staff to teach the courses. I also teach undergraduate and graduate business writing courses. I have co-authored five textbooks on business communication and am currently working on a sixth.

When I am not working . . . I love to read. I will read anything except science fiction, but I particularly enjoy mystery and suspense fiction by regional authors. I also enjoy playing and listening to all types of music.

My best college memories include . . . professors who challenged me, the friends I made who are still my best friends, late-night study groups, extracurricular activities...

My advice to you is to . . . get to know your professors. We really do like to see you, and we want to help you with whatever you need. Just stop by our office and say, "hi".