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Selling High Tech Products & Services

Selling High Tech Products and Services is the theme for the 2017 Hot Topics in Marketing Forum. The event, which will be held Tuesday, March 28, from 4:30-6 p.m. in Room 100 of Schneider Hall at the University of Wisconsin-Eau Claire, is free and open to the public.

"Students are often apprehensive about selling more technically challenging products and services,” said Dr. Bob Erffmeyer, director, UW-Eau Claire Center for Sales & Sales Management.  “Some of their apprehension may come from a lack of knowledge and experience. We hope we can help reduce some of those anxieties and open students’ eyes to opportunities available to them in more technical industries.”

This year’s panelists are successful sales people in the high tech, industrial products and medical devices markets. Joining us are

  • Nick Adams,’12, an account executive at Modus Engagement, an entrepreneurial high tech company that sells content management applications that support sales teams anywhere in the world
  • Brian Ahrens, the product sales and marketing leader for Hydratight, a $240 million dollar global business that produces specialty tools and services for the power generation and oil and gas markets.
  • Christina Bucki,’12, the territory account leader for Ethicon, a subsidiary of Johnson & Johnson that sells surgical sutures and wound closure devices that advance surgical care.

Moderating the presentation with Erffmeyer will be Jessica Gardner, assistant director of the sales center. Brock Offerdahl, PSE president, will introduce the presenters.

The presentation is sponsored by UW-Eau Claire Center for Sales and Sales Management, Department of Management and Marketing, and the Pi Sigma Epsilon student organization. 


Meet the Panelists

Nick Adams, ’12, graduated from UW-Eau Claire with a degree in professional sales marketing. While at Eau Claire he competed in multiple sales competitions as a member of the Blugold Sales Team, and he was a founding member of the UW-Eau Claire Men's Club Hockey Team. Post-graduation, Adams spent three years in sales with Hormel Foods, where he worked in California, Arkansas, and Texas. Currently, he is an account executive with Modus Engagement, a Minneapolis-based SaaS (Software as a Service) company, where he sells sales enablement technology to companies looking to increase sales effectiveness.

Brian Ahrens graduated in marketing and business administration from Winona State University.  He began his career in inside sales for DL Ricci, a privately held company that operated in the machinery and tools manufacturing industry.  Currently, Ahrens is the product sales and marketing leader for Hydratight, a global company that designs, engineers and, manufactures portable machining equipment. He develops and leads a cross functional team that includes inside sales, outside sales, technical engineering, systems support, and marketing product line management. He is also the segment leader for the company’s Sales Leadership Development Program.

Christina Kubitschek Bucki,’12, graduated from UW-Eau Claire with a degree in marketing. She was president of the UW-Eau Claire AMA chapter, and was a member of the Blugold National Sales Team that competed at the National Collegiate Sales Competition in 2012.  Upon graduation, Bucki took a sales position with Ethicon, Inc., a subsidiary of Johnson & Johnson that sells surgical sutures and wound closure devices. Her business performance has led to two consecutive quota achievements, two promotions, and one Winner’s Circle trip. She is currently pursuing additional leadership and development opportunities within Johnson & Johnson. Bucki resides in Minneapolis, MN with her husband Ryan, who is also a UW-Eau Claire alum.