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Professional AND Personal: The art of balancing work and life

Finding work-life balance is the theme for the 2016 Hot Topics in Marketing Forum. The event, which will be held Tuesday, March 29, from 4:30-6 p.m. in Room 100 of Schneider Hall at the University of Wisconsin-Eau Claire, is free and open to the public.

"Work-life balance is a topic that is especially relevant to our students," said Dr. Bob Erffmeyer, director of the UW-Eau Claire Center for Sales and Sales Management. "The boundary between work and private life can easily become blurred for the salesperson on commission or working out of his or her home. It is important for students to learn how they can be successful and still have a life."

This year's panel presentation will give students a glimpse into the lives of three successful business professionals who are at different stages of their careers:

  • Christina Kubitschek Bucki (a 2012 UW-Eau Claire marketing graduate), sales representative, Ethicon
  • Patty Riedl (a 2002 UW-Eau Claire professional sales marketing graduate), area manager, Hormel
  • Aaron Gotham, president, ACES Division, Greenheck Fan Corp.

Panelists will define what work-life balance means to them and their families. They will talk about the challenges they face and the compromises they have made to be where they are today. They will discuss corporate culture and company expectations — including what gaps, if any, exist between what their organization expects from them and what they are willing to give to have a balanced approach to career and life. Finally, they will offer tips for having a successful life inside and outside the office.

Moderating the presentation with Erffmeyer will be Jerry Kollross, assistant director of the sales center.

The presentation is sponsored by UW-Eau Claire's Center for Sales and Sales Management, Department of Management and Marketing, and Pi Sigma Epsilon student organization. 

Parking during the event is available in any "F" or "S" stall in any UW-Eau Claire parking lot.


Meet the Panelists

Christina Kubitschek Bucki, a 2012 UW-Eau Claire marketing graduate, was president of the UW-Eau Claire AMA chapter, and a member of the Blugold National Sales Team. Upon graduation, she took a sales position with Ethicon, a medical device company of Johnson & Johnson. Her business performance has led to two consecutive quota achievements, two promotions, and one Winner’s Circle trip. She is currently pursuing additional leadership and development opportunities within Johnson & Johnson. Bucki resides in Minneapolis, MN with her husband Ryan, who is also a UW-Eau Claire alum, and their dog Brooks.

Patty Riedl admits that balancing work and life has become an art form in her family. Riedl, who is married to a middle school teacher who is also a Blugold, is the mother of two very active little boys, ages 4 and 6. Since graduating in 2002 with a bachelor of business administration degree in professional sales marketing, Riedl moved five times -- from Cincinnati, OH to Kansas City, MO to Boston, MA to Minneapolis, MN to Austin MN — before landing in Phoenix, AZ, the city she now calls home. With each move came a promotion and added job responsibilities. Recognized for her leadership abilities, Riedl was selected to participate in Hormel’s first Emerging Leaders program, a two year program run in conjunction with Harvard Business Publishing.

Aaron Gotham began his college career at UW-Eau Claire in the pre engineering program. He transferred to UW-Madison where he graduated with a bachelor of science degree in mechanical engineering. In 1988, he joined Greenheck, where he has held positions as a sales manager, product manager and general manager. In each position, direct interaction with customers has been vital to understanding their needs and helping determine the right solution for them.  He currently serves as president of the Air Control & Engineered Solutions Division of Greenheck which is comprised of five business units and approximately 1,500 employees.