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Pederson named Outstanding Marketing Student

| Gretchen Hutterli

Jacob J. Pederson, a marketing analytics student from Hugo, MN, was named the May 2018 Outstanding Marketing Student by the UW-Eau Claire marketing faculty. Pederson was recognized for his scholarship, leadership, and community service at an April 30 luncheon for graduating seniors hosted by the marketing faculty.

Jake Pederson
Jake Pederson

An excellent student and leader, Pederson has been active in the UW-Eau Claire chapter of the American Marketing Association for nearly four years. During his time in AMA, he held he positions as director and vice president of Business Consulting, vice president, and president, a position he held for the 2017-18 academic year.

As director of business consulting, Pederson supervised nine marketing projects that helped clients improve and grow their small businesses while raising $5,100 for the UW-Eau Claire chapter.  He was a finalist in three marketing strategy competitions, and was named runner-up in the 2018 AMA International Marketing Student of the Year competition. During his time on the AMA executive board, the UW-Eau Claire chapter was named the 2016 and 2017 International Chapter of the Year.

Pederson also served as vice president of the college's Student Advisory Council for the spring 2018 semester.

“Jake’s accomplishments clearly indicates his strong leadership both professionally, in the community, and for our university,” said Dr. Scott Swanson, professor of marketing and faculty advisor for the UW-Eau Claire student chapter of the American Marketing Association. “He has the vision to see what needs to be fixed, takes the steps to achieve success, and obtains the support needed to make things happen,” Swanson continued. “The bottom line is that Jake is realistic, but unrelenting. Polite, but insistent. He is a leader who has a vision, a drive and a commitment to achieve that vision, and the skills to make it happen”.

Pederson, who will graduate with honors in May, has accepted a position as a research content specialist for Gartner in Fort Meyer, FL.

In addition to Pederson, six other seniors were recognized by the marketing faculty for their scholarship, leadership and community service.

Congratulations to the following students:

  • Austin Samsa, a professional sales marketing student from Suamico, WI.
  • Haley Rockweiler, a marketing analytics and finance student from Reedsburg, WI.
  • Natalie Clark, a professional sales marketing student from Fredonia, WI
  • Noah T. Thompson, a marketing student from Monroe, WI.
  • David M. Hahn, a marketing and accounting student from Platteville, WI.
  • Riley Fisher, a marketing student from Ontario, WI.