The UW-Eau Claire Chapter of the American Marketing Association (AMA) is joining with UW-Eau Claire Colleges Against Cancer to host the 2nd Annual Costumes Against Cancer 5K Run/1 Mile Walk, Saturday, October 20. The race will start and end at the UW-Eau Claire Haas Field, which is located across the street from the Water Street parking lot. Registration starts at 8:15 am. The first race begins at 9:00 am.
The run will include a raffle, games, prizes, and a fun Halloween theme. Each participant will receive a t-shirt.
Price: $25 for adults, $18 for students, and $10 for children 12 and under. Register in advance here.
All proceeds will go to the American Cancer Society in memory of Dr. Chuck Tomkovick, a much beloved marketing professor who died of cancer in 2013.
AMA and its tradition of hosting 5K runs
This is the 38th year the American Marketing Association at UW-Eau Claire has sponsored a 5K race/walk. Originally named the "AMA Fun Run", the event was held in the spring semester in Carson Park. It was one of the first 5K races in the City of Eau Claire. Proceeds from past races were used to support chapter activities and/or a variety of philanthropies, such as the St. Jude Children's Research Hospital. The race was eventually moved to the UW-Eau Claire campus.
In 2014, the 5K was renamed the "AMA Keep on Chuckin" run, in honor of Dr. Charles Tomkovick, an outstanding marketing teacher who passed away from cancer in 2013. Proceeds from the race were used to support the Department of Management & Marketing Chuck Tomkovick Teaching Excellence Award and the AMA Student Scholarship. To give to the Tomkovick Teaching Excellence Award.
In 2017, the AMA 5K was moved to October. Re-branded as the "Costumes Against Cancer" 5K Run/1 Mile Walk, the race supports the American Cancer Society. A gift will be made to the organization in memory of Tomkovick.