The sky's the limit for those interested in pursuing careers in marketing analytics. Learn about this hot profession at the 4th Annual Marketing Analytics Day, Wednesday, April 29. The panel presentation will be held on the University of Wisconsin-Eau Claire campus from 5-6:15 pm in Centennial Hall Room 1614. The event is free and open to the public.
"Marketing analytics is an area many students aren't familiar with," said Dr. Joe Bonner, associate professor of marketing. "As organizations become more data driven, the demand for marketers with data and analytics skills and experience continues to soar."
Bonner will moderate this year's career panel, which consists of the following UW-Eau Claire graduates:
- Jennine Fox '07, Senior Internet Marketing Specialist, Mason Companies
Leah Janssen '09, Senior Marketing Analyst, Paid & Organic Search, Target
- Ashley Krautkramer '12, Sr. Category Development Analyst, Hormel Foods
- Patrick Lemieux '10, Business Development Manager, H.J. Heinz Company.
The panel presentation is part of the 2015 Hot Topics: Marketing Forum series sponsored by the UW-Eau Claire Department of Management and Marketing, the College of Business and Target Corporation.
What is marketing analytics?
Marketing analytics uses statistical analysis and technology to make sense of the growing stream of data generated by marketing programs, social media and websites, ad campaigns, and sales. This information is used by decision makers to identify the most profitable customers, influence purchasing behavior, optimize the marketing mix, and calculate profitability.