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Analyze this: Marketing Analytics as a Career for YOU

| Gretchen Hutterli

"Marketing analytics is a lucrative, fast growing field with many diverse career opportunities," said Dr. Kate Kim, assistant professor of marketing. "But it's an area many students still don't know much about."

Marketing analytics uses statistical analysis and technology to make sense of the growing stream of data generated by marketing programs, social media and websites, ad campaigns, and sales.

“Data is generated every time you buy an item that is scanned at a Target checkout counter, for example,” explained Kim. “It is the job of a marketing analyst to look at that data and identify trends. The reports the analyst generates are used by marketing decision makers to identify the most profitable customers, influence purchasing behavior, optimize the marketing mix, and calculate profitability.”

Learn about this exciting career at the 6th Annual Marketing Analytics Day, Tuesday, April 17. The panel presentation will be held on the University of Wisconsin-Eau Claire campus from 5:00-6:30 pm in Centennial 2614. Moderating the panel with Kim are Drs. Kran Dugar and Md. Rokanuzzaman, assistant professors in the Department of Management & Marketing.

For more information, contact Dr. Kate Kim, Department of Management and Marketing.

Meet the Panelists

Jim Embke is the managing director of the National Business Institute (NBI), a provider of continuing legal education and training located in Altoona, WI. Embke’s primary responsibilities include providing strategic direction for the organization and ensuring its continued financial success. In addition, he directly manages the marketing, IT, finance and human resource departments.

Prior to joining NBI, Embke was a director at Luther-Midelfort Mayo Health Systems for 12 years.

He has an M.B.A. from the University of Wisconsin-Eau Claire and a bachelor's degree in computer science and psychology from the University of Wisconsin-Madison.

Elizabeth Linnemanstons is the category development analyst for Homel Foods’ canned meat, a portfolio that includes some of the company’s most profitable brands. She works with brand managers, national category sales managers, and other analysts to discover opportunities across all of Hormel’s retail partners.

Previously, she held positions with Hormel as a senior sales rep, an associate category development analyst, and a consumer products sales rep. Prior to coming to Hormel Linnemanstons was a business analyst with Target.

She has a bachelor’s degree in marketing from the University of Notre Dame.

Maddie Thies is the assistant marketing manager at Ecolab in St. Paul, MN. Thies develops competitive intelligence strategies that increase the company’s global knowledge and understanding of its key competitors. She recently joined a product team where she will lead the development and implementation of a portfolio strategy.

Prior to working at Ecolab, Theis spent five years in marketing at Cargill where she developed and led product line and business unit specific sustainability strategies, assessed and analyzed new market opportunities, and partnered with the sales team to deliver results.

She has an M.B.A. from the University of Chicago Booth School of Business and bachelor degrees in advertising and marketing from the University of Minnesota-Twin Cities.