When Carson Kipfer was a sophomore, he had a clear vision and plan for educational and professional development goals. Teamed with his fellow students, Kipfer practiced design starting in the dorms and it eventually led to the development of a student design studio in Eau Claire's Banbury Place. The student team, through dedicated spare time and effort, thoroughly remodeled and decorated a rental space into a professional design studio housing Third North Creative.
The group supported local community and various non-profit organizations, helping them to solve a variety of visual communication problems. During their practice, they contributed not only to community development but also gained invaluable experience that strengthened their professional knowledge and skills beyond the classroom setting.
Recently, graphic design faculty reached out to this successful alum and asked him to provide insight on his experiences to share with our current students. In support of UWEC's educational quality and outcomes, he said, "From the initial start of our business in room 324 of Murray Hall to, today, one of the world's largest youth and amateur sports technology companies, with more than 20,000 sports organizations and millions of engaged athletes globally, my experiences at UWEC influenced how we built SportsEngine into an organization that employs hundreds of professionals (many of them Blugold alums!) and brings value to millions of amateur athletes around the world.
"During my time at UWEC, I took full advantage of all the incredible resources that were available: professors and mentors who challenged me, encouraged me, and ultimately inspired me beyond the classroom; access to world-class facilities and technology that suddenly made new ideas possible; and student and sports organizations that opened the doors to lifelong friendships, connections, and opportunities."
Kipfer graduated from UWEC's Art & Design Department in 2004 with a B.F.A. in Art, Graphic Design emphasis. After graduation, he moved the company to the Twin Cities and founded TST Media in Minneapolis. In 2012, he received an Outstanding Recent Alumnus Award from UWEC's Alumni Association. Today, he continues his work as the Co-Founder and Principal Designer of SportsEngine.