The Davies Center outdoor digital boards' intent is to display event promotion created by recognized UW-Eau Claire academic departments, administrative offices, student organizations, and external partners. Graphics are to promote campus events scheduled through the Event Services department or create brand awareness for external partners. The outdoor digital boards are not for general image enhancement campaigns or regular meeting announcements. The outdoor digital board signage system is available to Event Services clients that reserve the Davies Center for building-wide events. Graphics are the same sizes for academic departments, administrative offices, student organizations, and external partners.
Policies
The purpose of these policies is to help UW-Eau Claire faculty, staff, and student organizations create informative and meaningful outdoor digital signage content. The outdoor digital signage system displays advertising created by recognized UW-Eau Claire academic departments, administrative offices, student organizations, and external partners.
- Advertisements can be for activities or events open to the campus community or for information that enhances the campus environment.
- Advertisements can be for external partners that provide brand awareness but must follow sponsorship policies.
- Advertisements for individual academic courses or on campus job postings are not eligible for display.
- Any advertisements that may go against the educational mission of the university (i.e. racist, degrading, and/or potentially offensive) are not allowed.
- Advertising of alcohol or controlled substances is not allowed.
- Advertisements should not be designed with elements that approximate or could be mistaken as Emergency Alerts.
- The name of the sponsoring university organization, department, or business must appear on the advertisement.
- All advertisements should contain the date, time, and location of the event, and any other descriptive information.
- Advertisements will be displayed for up to 14 days with a two-week break between advertising again if requested to run again.
- A maximum of 10 advertisements shall be shown per day.
- Academic departments, administrative offices, and student organizations combined shall make up no more than 25% of outdoor digital board usage. External partners shall make up no more than 75% of outdoor digital board usage.
- Charges will apply to academic departments, administrative offices, and external partners.
- There are five categories of content that the outdoor digital monitor systems will display:
- Department – created by department and managed by event services content manager.
- Administrative- created by administrative office and managed by event services content manager.
- Student Organizations - created by student organization and managed by event services content manager.
- External Partner- created by external partner and managed by business development content manager.
- Emergency - determined and transmitted by Learning and Technology Services and supersedes any information currently being displayed.
Academic and Administrative Offices
The two digital display screens outside the main entrances of the Davies Center run a continuous feed. The 10:3 screens are formatted to leave a 10:3 space available for digital graphics that advertise events sponsored by UW-Eau Claire offices and departments. Graphics are to promote specific events scheduled through the Event Services office. The digital signage system is not for general image enhancement campaigns or regular meeting announcements.
Still Image
Submit a JPEG or PNG in 10:3 ratio (450x135). Image resolution should be no less than 72 ppi and no greater than 150 ppi. The name of the sponsoring organization must appear in the graphic. Images are on screen for only six seconds, so simple designs are best.
Only one graphic may be posted at a time for an event. Graphics are scheduled on a first-come first-served basis. No more than 10 graphics can be scheduled to run at any given time, so that each graphic may cycle through the system at least once every one minute.
A graphic may be posted for no more than fourteen consecutive days and must be posted for a minimum of seven consecutive days.
Submit graphics for the outdoor digital signage system at least five business days before the desired start date. When e-mailing your file, state the first date the graphic is to appear, and the last date it is to appear.
Once complete, please send your 10:3 .jpeg or .png image to eventservices@uwec.edu
Recognized Student Organizations
The two digital display screens outside the main entrances of the Davies Center run a continuous feed. The 10:3 screens are formatted to leave a 10:3 space available for digital graphics that advertise events sponsored by UW-Eau Claire recognized student organizations. Graphics are to promote specific events scheduled through the Event Services office. The digital signage system is not for general image enhancement campaigns or regular meeting announcements.
Still Image
Submit a JPEG or PNG in 10:3 ratio (450x135). Image resolution should be no less than 72 ppi and no greater than 150 ppi. The name of the sponsoring organization must appear in the graphic. Images are on screen for only six seconds, so simple designs are best.
Only one graphic may be posted at a time for an event. Graphics are scheduled on a first-come first-served basis. No more than 10 graphics can be scheduled to run at any given time, so that each graphic may cycle through the system at least once every one minute.
A graphic may be posted for no more than fourteen consecutive days and must be posted for a minimum of seven consecutive days.
Submit graphics for the outdoor digital signage system at least five business days before the desired start date. When e-mailing your file, state the first date the graphic is to appear, and the last date it is to appear.
Once complete, please send your 10:3 .jpeg or .png image to eventservices@uwec.edu
Designing 10:3 Images
Graphics with a 10:3 aspect ratio are used to advertise scheduled events by academic and administrative offices and recognized UW-Eau Claire student organizations and student government. A 10:3 aspect ratio is also required for outdoor digital displays.
Creating a 10:3 image in InDesign
- Create a new web document measuring 450 pixels wide and 135 pixels high.
- Design the graphic for your event. The smallest type should be no smaller than 14 point.
- Export the graphic to JPEG format (File > Export > JPEG).
- Set quality to High; format method to Baseline; resolution to 72 pixels per inch; and color space to RGB.
Creating a 10:3 image in Photoshop
- Create a file 450 pixels wide and 135 pixels high, with a resolution of 72 pixels per inch, in RGB color mode.
- Design the graphic for your event.
- Save the file (File > Save As) as a JPEG.
Creating a 10:3 image in Illustrator
- Create a file measuring 450 pixels wide and 135 pixels high, RGB color mode, with raster effects set to Screen (72 ppi).
- Design the graphic for your event.
- Export the graphic to JPEG format (File > Export > JPEG).
- Set quality to 10, the highest setting, and confirm that the image is in RGB color mode.