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Integrated Marketing and Communications: Marketing Specialist (Market Research/Campaign Development)

UW-Eau Claire – Eau Claire Campus

Full Time, Staff

  • Official Title: Marketing Specialist
  • Job ID: #18602
  • Date Posted:
  • Apply by: | To ensure consideration, completed applications must be received by deadline. However, screening may continue until position is filled.
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Integrated Marketing and Communications: Marketing Specialist (Market Research/Campaign Development)

A full-time, two-year project position is available in Integrated Marketing Communications beginning Sept. 19, 2022. The working title for this assignment is Marketing Specialist with an official title of Marketing Specialist.  This is a 2-year project position that may transition to a renewable position at the end of the term, contingent on performance and funding. The salary will be commensurate with experience and qualifications. The candidate for this position will create marketing plans for new and existing graduate programs at UW-Eau Claire, with a specific focus on programs associated with the WEDC Workforce Innovation Grant. Primary work includes identifying marketing opportunities, evaluating competing programs, identifying audiences, creating campaign briefs and executing recruitment campaigns in collaboration with other marketing specialists and content creators. Hybrid and remote work options are available.

MINIMUM QUALIFICATIONS: A bachelor’s degree from a regionally accredited institution is required.  

Professional experience with digital marketing, including content creation and media buys

  • Strong interpersonal, written, and oral communication skills
  • Experience in market research, list acquisition, lead generation
  • Ability to develop a messaging strategy based on market research and enrollment goals
  • Experience in digital marketing strategies including SEO, PPC and print/mail/email campaigns
  • Experience working on multiple campaigns at once
  • Demonstrate a commitment to working with diverse populations


Experience working in a complex environment. Familiarity with Microsoft Teams for collaboration and virtual meetings.

The ideal candidate will have experience working in higher education and across internal units and external entities. A candidate with experience marketing undergraduate and graduate programs would be most desirable.

THE UNIT: The unit of Integrated Marketing and Communications leads recruitment marketing, public relations, and internal communications for the university. Our team is comprised of strategists and storytellers, including marketing specialists, writers, editors, designers, videographers, photographers. We manage the institution’s social media accounts and YouTube playlists, and we optimize the university website for search. We are curious, creative and lifelong learners.

UNIVERSITY and EAU CLAIRE COMMUNITY: UW-Eau Claire, an institution of approximately 11,500 students and 1,400 faculty and staff, is consistently recognized as a top comprehensive university in the Midwest and is widely known as a leader in faculty-undergraduate research and study abroad. We strive for excellence in liberal education and select graduate and professional programs through commitment to teaching and learning and dedication to our core values of diversity, sustainability, leadership, and innovation. To learn more about UWEC, visit .

The City of Eau Claire, situated at the confluence of the Chippewa and Eau Claire rivers, is at the center of a metropolitan area of approximately 100,000 people located 90 miles east of Minneapolis/St. Paul. The area features beautiful parks and trails, strong public schools, a vibrant arts scene and local food culture, and abundant recreational opportunities.

APPLICATION PROCEDURE: Applications are submitted electronically. Please follow instructions found on the following UW-Eau Claire Web site: .You must create an account and login before you can apply.  If you have not yet registered, click on the "Click here to Register" link to begin the registration process. If you are already a registered user, input your "User Name" and "Password" and select "Login."  Click the link to the Integrated Marketing and Communications: Marketing Specialist in Market Research/Campaign Development position (Job ID # 18602) and then click the "Apply Now" button to submit your application electronically.  Your application will not be considered complete until all required documents are attached and all required fields are completed.  Application materials must include the following in PDF format:

  • Letter of application
  • Resume
  • Names and contact information for three references.

Please direct requests for additional information to:

Rebecca Dienger, CMO and Director

To ensure consideration, completed applications must be received by August 5, 2022.  However, screening may continue until position is filled. 

The UW-Eau Claire Police Department is dedicated to maintaining a safe and secure environment for learning and working. Although crime at the University of Wisconsin-Eau Claire is limited, the University Police want students, faculty and staff to be aware of crime on campus and the area surrounding the campus. The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act is a federal law that requires colleges and universities to disclose annual information about campus crime. Visit Campus Security and Fire Report. Also visit our Campus Security Authority(CSA) policy.

UW-Eau Claire is an AA/EEO/Veterans/Disability employer dedicated to enhancing equity, diversity, and inclusion.

The University reserves the right to contact additional references with notice given to the candidates at an appropriate time in the process. Employment will require a background check. Employment will also require you and your references to answer questions regarding past conduct related to sexual violence and sexual harassment.

The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. §. 19.36(7).