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Integrated Marketing and Communications: Marketing Specialist (CRM and Email Marketing Emphasis)

UW-Eau Claire – Eau Claire Campus

Full Time, Staff

  • Official Title: Marketing Specialist
  • Job ID: #18537
  • Date Posted:
  • Apply by: | To ensure consideration, completed applications must be received by deadline. However, screening may continue until position is filled.
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Integrated Marketing and Communications: Marketing Specialist (CRM and Email Marketing Emphasis)

A full-time position is available in Integrated Marketing Communications beginning in September of 2022. The working title for this assignment is Marketing Specialist with an official title of Marketing Specialist.  The salary will be commensurate with experience and qualifications. The candidate for this position will work closely with the Admissions office on the recruitment of prospective undergraduate students at UW-Eau Claire, with a focus on email marketing and database management. Hybrid and remote work options are available.

  • Responsible for supporting UW-Eau Claire's strategic marketing initiatives for student recruitment, retention, and reputation.
  • Manage end-to-end email campaigns to create engagement and move prospective students through the sales funnel.
    • Build emails from templates, write copy, coordinate assets, run queries, test and schedule.
    • Create and execute A/B tests and advise on improvements.
    • Collaborate with designers, copywriters and other marketing team members to gather assets and optimize creative based on email best practices and continuous evaluation.
    • Use CRM data, such as academic interest and web behavior, to better understand our audience to drive messaging and content personalization.
    • Manage and execute email marketing calendar and ensure alignment with recruitment campaigns and new initiatives.
    • Provide regular campaign performance metrics to key stakeholders and compare against industry benchmarks and key performance indicators.
    • Regularly identify trends and email marketing strategies from higher education leaders and global brands to stay current with best practices and innovative email marketing tactics.
  • Liaison with Admissions office on understanding prospective student audience; and evaluate and execute the acquisition of prospective student records.
  • Along with other team members, participate in meetings with university faculty and staff, campus colleagues and administration, to determine the academic distinctions and student experiences that distinguish UW-Eau Claire from other universities and to advance the reputation of UW-Eau Claire.
  • Help educate colleagues across campus on best practices for communicating the lifetime benefit and value of a UW-Eau Claire degree, and marketing and communication strategies in general, with focus on strategic delivery across digital platforms.

MINIMUM QUALIFICATIONS: A bachelor’s degree from a regionally accredited institution is required.  

  • Proven work experience in managing email campaigns executed through a CRM database.
  • Experience with analyzing the performance of large email marketing campaigns.
  • Demonstrated experience querying a database and using data to make strategic recommendations.
  • Demonstrated ability to write copy for multi-channel delivery (web, print, email, events).
  • Excellent written and oral communication skills.
  • Strong project management skills and exceptional attention to detail in order to maintain the integrity of CRM data.
  • Ability to work in a collaborative setting, as well as work independently.
  • Ability to think strategically, as well as meet deadlines for multiple projects.
  • Demonstrate a commitment to working with diverse populations

PREFERRED QUALIFICATIONS: 

  • Experience with lead scoring.
  • Demonstrated work on other digital marketing strategies including web communication.
  • Working knowledge of HTML.
  • Experience in executing marketing campaigns from concept to completion.
  • Knowledge in email compliance and privacy legislation, both domestic and international (e.g., CCPA, CAN-SPAM; GDPR; CASL)
  • Experience with marketing automation.
  • Experience working in a complex organization.
  • Demonstrated commitment to diversity, equity, and inclusiveness.

THE UNIT: The unit of Integrated Marketing and Communications leads recruitment marketing, public relations, and internal communications for the university. Our team is comprised of strategists and storytellers, including marketing specialists, writers, editors, designers, videographers, photographers. We manage the institution’s social media accounts and YouTube playlists, and we optimize the university website for search. We are curious, creative and lifelong learners.

UNIVERSITY and EAU CLAIRE COMMUNITY: UW-Eau Claire, an institution of approximately 10,000 students and 1,300 faculty and staff, is consistently recognized as a top comprehensive university in the Midwest and is widely known as a leader in faculty-undergraduate research and study abroad. We strive for excellence in liberal education and select graduate and professional programs through commitment to teaching and learning and dedication to our core values of diversity, sustainability, leadership, and innovation. To learn more about UWEC, visit https://www.uwec.edu/human-resources/employment-opportunities/why-uwec/ .

The City of Eau Claire, situated at the confluence of the Chippewa and Eau Claire rivers, is at the center of a metropolitan area of approximately 100,000 people located 90 miles east of Minneapolis/St. Paul. The area features beautiful parks and trails, strong public schools, a vibrant arts scene and local food culture, and abundant recreational opportunities.

APPLICATION PROCEDURE: Applications are submitted electronically. Please follow instructions found on the following UW-Eau Claire Web site: https://www.uwec.edu/job-postings/ .You must create an account and login before you can apply.  If you have not yet registered, click on the "Click here to Register" link to begin the registration process. If you are already a registered user, input your "User Name" and "Password" and select "Login."  Click the link to the Integrated Marketing and Communications: Marketing Specialist position (Job ID # 18537) and then click the "Apply Now" button to submit your application electronically.  Your application will not be considered complete until all required documents are attached and all required fields are completed.  Please be sure you have included the following in PDF format:

  • Cover Letter
  • Resume
  • Names and contact information for three references

Please direct requests for additional information to:

Rebecca Dienger, CMO and Director

diengerj@uwec.edu

To ensure consideration, completed applications must be received by August 8, 2022. However, screening may continue until position is filled. 

The UW-Eau Claire Police Department is dedicated to maintaining a safe and secure environment for learning and working. Although crime at the University of Wisconsin-Eau Claire is limited, the University Police want students, faculty and staff to be aware of crime on campus and the area surrounding the campus. The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act is a federal law that requires colleges and universities to disclose annual information about campus crime. Visit Campus Security and Fire Report. Also visit our Campus Security Authority(CSA) policy.

UW-Eau Claire is an AA/EEO/Veterans/Disability employer dedicated to enhancing equity, diversity, and inclusion.

The University reserves the right to contact additional references with notice given to the candidates at an appropriate time in the process. Employment will require a background check. Employment will also require you and your references to answer questions regarding past conduct related to sexual violence and sexual harassment.

The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. §. 19.36(7).