What We Do

One department, many missions

We champion UW-Eau Claire by celebrating the endeavors and achievements of our students, alumni, faculty and staff. It is our privilege to share the stories of those who are inspired on and by this campus, and who make this world a better place because of it.

News + internal communications

When it comes to spreading the word about the people, work and mind-blowing successes at UW-Eau Claire, the writing staff in the IMC cover all the bases. From the critical internal communications to keep our faculty, staff and students up-to-date on news, events and emergencies, to the constant flow of inspiring Blugold success stories through web, social media and video formats, we make sure that the word gets out.

Creative services

If you walk around UW-Eau Claire or take a look at our website or any publication, you will quickly see that engaging visual design is essential to who are and how we build on our success. Posters, signs, flyers, brochures, calendars and more — these are the tools we use to grab the attention of our audiences and get the vital messages out where they belong. This creative and eye-catching work is carried out by an expert team of designers who collaborate across campus every day to deliver the best possible product and produce the desired results.

Campus marketing

When we say the IMC is strategic in our work for the campus, we take that term very literally. Our teams work together, using sound marketing theory and relevant data to ensure that our campus clients achieve their goal: to deliver the right message to the right audience in the right way at the right time. Sounds fairly simple, but it's a science you can rely on us to carry out. For the same reasons we all select the right physician to meet our medical needs, trusting a team of marketing, communication and design professionals to meet the campus messaging needs allows us all to succeed by channeling efforts into a lane of experts.

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