Marketing

Market your way to success

Marketing focuses on building customer relationships. It is a process that begins with discovering unmet customer needs and continues with researching the potential market; producing a good or service that satisfies targeted consumers; and promoting, pricing and distributing that good or service.

All organizations-profit-oriented and not-for-profit engage in marketing activities because all organizations must serve customer needs to succeed.

As a marketing student you will learn to...

  • Develop marketing strategy that maximizes a firm's share of the market and its profits while ensuring that the firm's customers are satisfied
  • Monitor trends that indicate the need for new products and services
  • Determine the demand for products and services offered by the firm and its competitors
  • Communicate marketing and sales information clearly and concisely to current and potential users
  • Become proficient in marketing industry specific software
  • Understand the importance of ethics in the marketing profession
  • Work effectively with people in project teams
  • Lead in the management of people

Careers in marketing include advertising, purchasing, retail buying, sales, brand or product management, store management, logistics, and events planning.

Comprehensive Marketing Majors

60 credits, no minor required

General Marketing 
The marketing program prepares students for success through a curriculum that includes a strong liberal education core, and major-specific coursework that provides in-depth knowledge of marketing and business. The program also helps students develop communication, teamwork, and problem solving skills, which are highly valued by organizations seeking to employ marketing professionals.

Marketing Analytics
The marketing analytics emphasis in the marketing program prepares students for success through a curriculum that includes a strong liberal education core, and major-specific coursework that provides in-depth knowledge of marketing, databases, and business. The program also helps students develop communication, teamwork, and problem solving skills, which are highly valued by organizations seeking to employ marketing analysts.

Professional Sales 
The professional sales emphasis in the marketing program prepares students for success through a curriculum that includes a strong liberal education core, and major-specific coursework that provides in-depth knowledge of marketing, sales, and business. The program also helps students develop communication, teamwork, and problem solving skills, which are highly valued by organizations seeking to employ sales professionals.

Marketing Minor

24 credits

Gives students an overview of marketing principles and practices. The minor is available to all College of Business students except those majoring in marketing.

Certified Sales Student Certificate

Coursework + extracurricular experience

This certificate recognizes students for going beyond minimal course requirements in preparing themselves for successful sales jobs and careers. To be awarded the Certified Sales Student designation, students must be a declared marketing major or minor.  The certificate is awarded by the University Sales Center Alliance.  It is not considered a second program of study toward satisfaction of university graduation requirements.

Certified Sales Student certificate requirements

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