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Garfield Avenue project affects travel on lower campus. The project is expected to be completed in fall 2018. Please allow extra time when traveling to see us!Learn More
Marketing focuses on building customer relationships. It is a process that begins with discovering unmet customer needs and continues with researching the potential market; producing a good or service that satisfies targeted consumers; and promoting, pricing and distributing that good or service.
All organizations-profit-oriented and not-for-profit engage in marketing activities because all organizations must serve customer needs to succeed.
As a marketing student you will learn to...
Careers in marketing include advertising, purchasing, retail buying, sales, brand or product management, store management, logistics, and events planning.
60 credits, no minor required
The marketing program prepares students for success through a curriculum that includes a strong liberal education core, and major-specific coursework that provides in-depth knowledge of marketing and business. The program also helps students develop communication, teamwork, and problem solving skills, which are highly valued by organizations seeking to employ marketing professionals.
The marketing analytics emphasis in the marketing program prepares students for success through a curriculum that includes a strong liberal education core, and major-specific coursework that provides in-depth knowledge of marketing, databases, and business. The program also helps students develop communication, teamwork, and problem solving skills, which are highly valued by organizations seeking to employ marketing analysts.
Gives students an overview of marketing principles and practices. The minor is available to all College of Business students except those majoring in marketing.
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