Management and Marketing Academic Offerings
Management and Marketing Majors and Minors
Your journey to a great career in the fields of management, marketing, healthcare administration or international business starts here! The UWEC College of Business Management and Marketing department offers some of the most sought-after courses and majors at UW-Eau Claire.
Many students who graduate from the Management and Marketing department go on to successful business careers around the globe, including chief culture officer, global sales manager, community engagement manager, brand champion, facility administrator, and CEO. What path will you explore?
The management and marketing department offers the following programs:
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Business Administration, BBA Program type: Major; Minor Delivery: On Campus Campus: Eau Claire Campus
Our business administration bachelor's degree program delivers innovative ideas and solutions with practical business principles. Graduate with the framework, tools and experience necessary to jump into a successful career.
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Business Undecided Program type: Pre-Professional Program Delivery: On Campus Campus: Eau Claire Campus
The business - undecided program is designed for those who are interested in a business-related career but may not be ready to declare a specific major. Our undeclared route allows you to stay on track to graduate in four years, all while finding a career path you love.
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Digital Marketing Analytics Program type: Certificate Delivery: On Campus Campus: Eau Claire Campus
Examine the intersection of marketing and technology in the ever-evolving world of digital marketing. Coursework will require you to take analytical approaches to marketing decisions, as well as learn tools and databases used in the field today.
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Health Care Administration, BBA Program type: Major Delivery: On Campus Campus: Eau Claire Campus
Accredited by the National Association of Long Term Care Administrator Boards, the health care administration program is an excellent path for those interested in careers in long-term senior care.
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International Business, BBA Program type: Major; Minor; Certificate Delivery: On Campus Campus: Eau Claire Campus
Dive into global economics and business relations with an international business bachelor’s degree. The AACSB-accredited program will allow you to study business and economics in 15 countries throughout four continents. Negotiate across cultures and analyze international financial markets.
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Leadership Studies Program type: Certificate Delivery: On Campus Campus: Eau Claire Campus
Learn what it takes to become an effective leader with a certificate in leadership studies. Utilizing theory, history and trends, you'll analyze the art of leadership while focusing on the areas of leadership that most interest you.
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Management, BBA Program type: Major; Minor Delivery: On Campus Campus: Eau Claire Campus
Learn what it takes to effectively lead employees, create a healthy work culture and grow a business with a bachelor's degree in management.
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Management - Entrepreneurship Emphasis, BBA Program type: Major; Minor; Certificate Delivery: On Campus Campus: Eau Claire Campus
Learn what it takes to start your own business and achieve your dreams as an entrepreneur.
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Management - Human Resources Emphasis, BBA Program type: Major Delivery: On Campus Campus: Eau Claire Campus
Gain real-world experience, make connections and learn best practices in the world of business and management. Earn 500 hours of real HR experience, work with local businesses and prepare to pass the SHRM-CP exam.
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Management - Operations and Supply Chain Management Emphasis, BBA Program type: Major Delivery: On Campus Campus: Eau Claire Campus
Enter a growing field with the skills, knowledge and connections necessary for a successful career in operations and supply chain management.
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Marketing, BBA Program type: Major; Minor Delivery: On Campus Campus: Eau Claire Campus
Create successful promotion strategies, conduct market research and learn how to build customer loyalty. Taught by expert faculty, our marketing major's rigorous curriculum introduces you to the world of business and the many facets of modern marketing.
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Marketing - Analytics Emphasis, BBA Program type: Major Delivery: On Campus Campus: Eau Claire Campus
Combine your love for marketing and data with a bachelor's degree in marketing analytics. Whether it's through an internship, course project or national competition, you'll learn the latest techniques from experts in the field.
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Marketing - Professional Sales Emphasis, BBA Program type: Major Delivery: On Campus
Make your mark on the business world with a professional sales bachelor’s degree. Participate in collegiate sales competitions around the country and join one of our 20-plus business-focused student organizations. Surrounded by all the tools and resources you need, you’ll graduate with confidence, ready to market your way to success.
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Master's in Business Administration, MBA Program type: Graduate Program Delivery: Online Campus: Eau Claire Campus
Develop your leadership skills, learn strategies for managing the day-to-day operations of an organization, and discuss how global agreements and changing technologies affect the conduct of business. Our accredited and innovative online program will help you and your career continue to move forward.
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Military Leadership Program type: Minor Delivery: On Campus Campus: Eau Claire Campus
The military leadership minor will prepare you for the responsibilities and demands of a military leadership position — an excellent choice for those wishing to commit to contract as a cadet.
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Take success into your own hands
If your future employer is YOU, or you have the drive to create new ideas or products, you are an entrepreneur! Take your passion and match it with a solid education through the Dennis L. Heyde Entrepreneur Program. You'll learn how to think strategically about your business, identify opportunities, become a leader, and learn how and when to take risks.
Keep on rockin' those people skills
Are you great at talking to people and building relationships? That's what sales is all about. The Center for Sales and Sales Management at UW-Eau Claire helps you develop those skills so you can be successful in a sales or sales management career. In addition to pursuing a professional sales major, students in this program compete in national competitions… and win! We have trophies to prove it!
Plus, the Sales Education Foundation consistently recognizes UW-Eau Claire as one of the top university sales programs in the U.S., so you know you're getting a top-notch education.
Make a career out of helping people
Interested in health care? Want to have a direct, positive impact on people's lives? The Center for Health Administration and Aging Services Excellence (CHAASE) gives you the tools, resources and connections to help you jump into the health care administration field feet first. You'll get involved in research through fellowships, participate in leadership events and gain experience with real health care organizations.