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Garfield Avenue project affects travel on lower campus.

The project is expected to be completed in fall 2018, and the footbridge will be closed from late May to late August in both 2017 and 2018.

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You see them everywhere – advertisements. Who creates them? With a degree in integrated strategic communication, with an advertising emphasis, you’ll be the one designing them! You’ll learn how to understand objectives, message concepts, and strategies. You’ll gain the skills of research, establishing goals, and implementing plans.

With this degree, Blugolds have gone on to work for advertising firms, private companies, and beyond. So if you want to design content for consumers and keep people interested in products, then this major will be the right fit for you.

Integrated strategic communication, advertising emphasis major

36 credits

Understanding the objectives, message concepts, and strategies that underlie advertising is the goal of this degree. Students are prepared to conduct research, establish goals, create messages, and implement plans.

Communication + Journalism

See specific details about our majors and minors.

Common courses

  • Multimedia Communication
  • Fundamentals of Human Communication
  • Strategic Media Planning
  • Media Law and Ethics
  • Advertising in Contemporary Society
Want more information on courses for this major? Check out the course catalog.

Change your major

To change your major to integrated strategic communication with an advertising emphasis, please contact the communication and journalism department using the information below, and they will help you get going!
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