Integrated Marketing and Communications staff
Rebecca Dienger, IMC director
Becky shepherds the staff and strategies of the IMC, and consults with executive leadership about the priorities that guide our daily work. She collaborates with partners across campus and in the community, and ensures that the messages and initiatives of the IMC uphold the university's reputation of excellence. Becky chooses her words carefully, particularly when playing Scrabble, and is a fan of all things Elvis.
Jennifer Benike, Digital marketing manager
Kathy Binder, Creative services manager
Kathy is a strategist for the IMC, and supervises the imaginative and artistic graphic design team. She collaborates with many partners across campus including University Centers, the Camps and Conferences team, the Division of Student Affairs and major campus events. Kathy and her team serve as project managers, design experts and brand champions. While not living and breathing visual communications, Kathy spends her time chasing her young daughter around and cheering on the Packers.
Michael Knuth, Content manager
Mike leads the content team within the IMC, and he collaborates with faculty, administration and staff across campus to ensure UW-Eau Claire's amazing stories of success are shared far and wide. A lifelong journalist, he has always enjoyed writing, editing and making a difference in the community. He is a proud UW-Eau Claire alumnus, and he cherishes spending quality time with family and escaping to the great north woods of Wisconsin to hunt whitetail deer.
Rachel Baarson, Marketing specialist
Rachel is a Blugold alumna with a background in marketing, graphic and web design. As a marketing specialist, she creates content and helps design pages for the campus website redesign. Rachel loves creative projects and keeping up with the latest design trends. Some of her other passions include: cooking, coffee, drawing, and traveling.
Jodi Baglien Sparkes, Graphic artist
Jodi can be considered as the swiss army knife of design at UW-Eau Claire. This title has been earned through years of working on multiple projects that span across multiple areas. While she's not sharing the newest trends in the industry or designing a drool-worthy piece, she can be found finding adventure with her two adorable children and husband, preferably on a lake or mountain.
Judy Berthiaume, Senior editor
Judy is the IMC's chief storyteller, sharing stories about the many exceptional people that make UW-Eau Claire such a phenomenal place. She talks with students, faculty, staff and alumni to find and to share their successes, initiatives, challenges and dreams with the campus community and the world beyond. Judy has a nose for news, but she has a heart for blue and gold, having spent more than half of her life studying or working on campus.
Emily Duss, Marketing specialist
A Blugold alumna, Emily is a marketing specialist for the campus website redesign. Her background in marketing professional services and graphic design help her enhance the website's content and layout. A recent move to a 1970's house has her honing her DIY renovation skills. When she's not at work, you can find her coaching or playing hockey, taking photos, hanging out with her two sons, and enjoying cabin life.
Jen Kieffer, Marketing specialist
Jen contributes communication strategy and execution to the Admissions implementation teams and retention and student services efforts. She loves making communications more clear and compelling, and is also an email marketer and lead generation junkie. She is a faithful editor for her fellow IMC-ers and helps out with the website redesign project. She reads. A lot. Important items are her husband, kids, friends, job, home, faith, running, music, coffee, and wine. #contentment
Sara Larsen, Marketing specialist
Sara is someone who knows a little about a lot in the IMC. She enjoys being a marketing mastermind for all things UWEC and her main focus has been reimagining the website. She will never pass up anything that involves friends, family, food or fun, as long as she can head to bed before 10. Words that do not describe Sara: quiet, shy, unapproachable.
Katie Lenz, Marketing specialist
As a marketing specialist in the IMC, Katie spends her time at work writing content and visualizing new layouts for department websites. She grew up in Scandia, Minnesota and recently moved to Eau Claire to become the inevitable cheese head. Katie has quite the eclectic mix of hobbies including running, yoga, baking her way through Pinterest, traveling, and taking photos for her photography business. If you need her, she'll most likely be at the nearest Panera.
Glen Mabie, Communications specialist
Glen uses video to tell stories about UW-Eau Claire. And there are a lot of stories to tell. Working with faculty, staff and students, he helps get the message out about all the great opportunities UW-Eau Claire offers for students who want to make a difference in the world.
Brian Moen, Graphic artist
Brian is a visual communicator in the IMC with expert design chops earned through a boatload of varied graphic projects. A well-versed Jack-of-many-trades, he is a creative problem solver, lifelong learner, positive team player, and a real stickler for details. His passion for typography might qualify as obsession. As a touring recording artist, he has experienced most of the US, Canada, and Europe from behind a steering wheel and drumkit, and is constantly resisting the urge to drum on his desk. He has an affinity for all things artisanal and has not yet learned how to sit still.
Amanda Obenhoffer, Graphic artist
Amanda works as a Graphic Artist within the IMC, consulting with clients in the campus community to create effective and interesting visual marketing materials. She is passionate about working with students and providing them with the ultimate graphic design internship portfolio building experience. Shutterbug at Heart, Agriculture Enthusiast, Confectionary Creator, and Caffeine Connoisseur.
Denise Olson, Marketing specialist
As a marketing specialist for campus website redesign, Denise uses her love of words and language to convey the magic of this university in creating dynamic and gorgeous new department sites. Her alumni status and lifelong Eau Claire residency make it much easier to do her job, which is to tell the story of the incredible programs and opportunities for Blugolds. Between youth sporting events, you will find her on her yoga mat whenever possible.
Sheila Pederson, Graphic artist
Long-time graphic designer of marketing materials for UWEC, Sheila closely collaborates with colleagues while using innovative design to grab the attention of prospective students and putting the Blugold experience within their reach. As a true fan of every Wisconsin season, Sheila can be found in the great outdoors any chance she gets.
Jean Piper, Office manager
Tending to all things IMC, Jean uses her flair for organization and problem solving to ensure the smooth day-to-day running of our evolving office. Besides keeping this team in step, she fills her day with spreadsheets, websites, slideshows and is your go-to person for the campus master calendar. Jean relishes spending time outdoors, creating DYI projects, socializing with friends and hanging out with family.
Julie Poquette, Senior editor
email@example.com | 715-836-3985
Elly Rochester, Graphic artist
Elly works as a graphic artist within the IMC. The bulk of her time is spent designing marketing pieces for Continuing Education in an effort to attract the contemporary student back into the fold. Elly feels that every one deserves great design and apparently does not understand what the word "pro bono" means. She loves a great cup of coffee and has been known to straighten out shopping carts in the corral when no one is looking.
Samantha Thompson, Marketing specialist
Sam works as a marketing specialist for the IMC. She is a proud Blugold alumna who is a lover of media and will be found creating videos and content for the university's social media channels. To say Sam is obsessed with Hollywood is a bit of an understatement. She can often be found checking out the latest and greatest flick at the theater or reading up on reviews and celebrity news. When she's not watching a movie, Sam is trying out a new fitness class, learning how to cook something besides spaghetti, or kicking back for a cup of coffee alongside her boyfriend and their English bulldog, Ruby.
Diane Walkoff, Communications specialist
Diane edits and writes for IMC. She takes pride in fine-tuning the work of IMC colleagues as well as writing about the accomplishments of faculty, staff, students and alumni. In her free time, Diane enjoys challenging herself at the gym, playing violin in the CV Symphony, sharing all of life’s twists with her husband (UW-Eau Claire chemistry professor Steve Drucker) and kids, and enlisting them as unofficial taste testers in her quest for the ultimate portable protein. A proud Tufts University graduate, Diane has a hunch that Jumbo and Blu would get along well.
Emily Wermund, Marketing specialist
A proud Blugold alumna, Emily is passionate about writing and developing content that promotes all things great about UW-Eau Claire. As a Marketing Specialist, she is responsible for communicating the messages of various departments and programs across campus that shape the Blugold experience into something exceptional. She lives in Menomonie with her partner, Adam, and English Setter, Shania. When she's not fostering other rescue dogs, she can be found on a spin bike, in the middle of a house project, hosting team trivia nights at a local wine bar, or working through her Master's program in Organizational Leadership.
Jesse Yang, Marketing specialist
Jesse is a Blugold alumna who worked in the TV news industry before flocking back to her stomping grounds at UW-Eau Claire. Jesse is a storyteller through videography and connects with the social world through several multimedia platforms. She is passionate about telling stories involving students, faculty and staff, as well as the greater Eau Claire community. When she isn't holding a camera, you can find her holding a tennis racket or attempting to score a touchdown on the field.
IMC Student Interns