Integrated Marketing and Communications: Marketing Manager


The office of Marketing, Communications and Strategic Planning at the University of Wisconsin-Eau Claire is seeking a Marketing Manager, a Professional Academic Staff position within the Chancellor's division to start no later than March 1, 2013. Salary will be commensurate with qualifications and experience.


  • Reporting to and working closely with the Director of Marketing, Communications & Strategic Planning this position serves as an integral member of the Integrated Marketing and Communications team.
  • The Marketing Manager is responsible for developing, implementing and assessing marketing plans in support of student recruitment, alumni and donor development, and the university brand across all media platforms.
  • The position supervises social media and marketing efforts.
  • In addition the marketing manager identifies and oversees integration of new and emerging media and marketing opportunities in support of the university's goals.



  • Bachelor's degree in marketing, communications, journalism or related field.
  • Proven success in developing and implementing both short- and long-term integrated marketing and communications goals and strategies
  • Professional experience in marketing for higher education, especially in student recruitment
  • Experience in philanthropic marketing
  • Experience using social media as a public relations/marketing tool.
  • Ability to communicate effectively across a wide range of media platforms
  • Demonstrated experience in identifying and providing accountability measures
  • Experience with video writing, producing and editing
  • Knowledge of Associated Press (AP) writing style
  • Experience using Web publishing tools such as CommonSpot content management system, or other comparable tools
  • Strong written and verbal communication skills
  • Documented professional skills in the following areas: Ability to work collaboratively and independently; customer orientation; achievement orientation; leadership


  • Commitment to equity and inclusiveness and diverse perspectives and experiences.

Application Procedure

To Apply

Submit the following:

  • Letter of application
  • Curriculum Vitae
  • Contact information for three references

Submit materials electronically in pdf or word format (pdf preferred). Send materials to:

Ms. Mary Jane Brukardt
Director of Marketing, Communication and Strategic Planning
University of Wisconsin-Eau Claire

To ensure consideration, completed applications must be received by February 18, 2013. However, screening may continue until the position is filled.

A criminal background check will be required prior to employment.

To learn more, visit the Web site:

UW-Eau Claire is an AA/EEO employer dedicated to enhancing equity, diversity and inclusivity.

Posted 2/8/13