Clear, consistent use of visual symbols is crucial to creating and maintaining an effective image identity. The University Communications Graphic Standards Guide is designed to define and maximize UW-Eau Claire's image identity.
The guide was created to provide design standards for all UW-Eau Claire printed materials including, but not limited to: major university publications (viewbook, annual report, catalogue), department brochures, newsletters, stationery, posters, programs, advertisements and displays.
We all have a stake in the way we present our identity to others. Your use of this guide will help promote a positive and consistent image identity of the University of Wisconsin-Eau Claire.
FAQs
Find out why UW-Eau Claire has a Graphic Standards Guide, who should use it and what it contains.
Quick reference checklist
An overview of standards for use of the official university wordmark, excellence seal or medallion, colors and more.
University wordmark
Standards for graphic treatment of the university's official wordmark, downloadable wordmark image files and licensing information.
University seal/medallion
Standards for graphic treatment of the university's official seal/medallion, downloadable seal/medallion image files and licensing information.
Official university colors
Advertising
Typography
University signage
Licensing
How UW-Eau Claire protects the use of its trademarks and licenses commercial use of these marks.
Athletics marks and
mascot/nickname
Standards for use of UW-Eau Claire athletics marks, mascot/nickname information and downloadable athletics marks image files.
University stationery system
Specifications for university letterhead, envelopes and business cards; the official university address and how it should appear on self-mailer return address panels; where to order standard or custom stationery items.
Affirmative action statements
Campus maps
Printable PDF of complete Graphic Standards Guide
Editorial Style Guidelines
