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IMC staff directory

IMC Request Form
Submit your proposed project or story that is tied to UW-Eau Claire's institutional goals.

More IMC submission links
Submit information for UW-Eau Claire Announcements, Faculty/Staff News, Meeting Notices and more.

UW-Eau Claire Website Guidelines
The "how to" and "how to do it well" of being a content contributor to the
UW-Eau Claire website.

Editorial Style Guidelines
Consistent editorial standards give communications created by departments and offices across the university a consistent look and
project an image of cohesiveness both on and off campus.

Power of AND Brand Toolkit

Tools for including the Power of AND in your communications: the Brand Manual (for brand messaging and design info), Power of AND email footer, logos, PowerPoint templates, and branded layouts for posters and brochures. Check back for more templates coming soon!

Events Calendar

For details on how to post your events, contact Jean Piper at


Integrated Marketing and Communications (IMC) serves the outreach and communications needs of the UW-Eau Claire campus community.  IMC consists of Marketing, University Communications (formerly News Bureau) and Creative Services (formerly Publications), teams that collaborate to provide resources and expertise to campus units and departments, helping them to determine marketing and communications goals, employ best practices in reaching target audiences across all channels, and measure the results.

Who we are
We are passionate champions for the students, faculty, staff and alumni of the University of Wisconsin-Eau Claire.

We support the mission and reputation of the university by sharing compelling UW-Eau Claire stories with the world and by inspiring those who deliver on our brand promises every day.
Why we matter
Marketing and communications in higher education have evolved dramatically in the past two decades. In today’s competitive environment, there are fewer state dollars to support the work of the university; we rely on student tuition and philanthropic support. IMC helps UW-Eau Claire attract, retain and engage students, donors and friends.

What we do

  • We deliver effective marketing and communications strategies that support institutional goals related to reputation, recruitment and retention, and resources.

  • We position UW-Eau Claire as the premier regional comprehensive university in the Midwest.

  • We manage the university brand communications.