Mission,
Goals and Philosophy
Department of
Communication and Journalism |
|
Mission Statement
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| The Department of Communication and Journalism
is committed to the development, application, and integration of communication knowledge
and skills which are essential to a broad liberal arts education and to the study of
communication and journalism. The department helps students gain tools for life-long
learning through an active program of communication study, practice, and research. |
| Program Goals
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| The Departmental mission statement is
reflected in its general education offerings, its service, and its research, as well as in
its major and minor programs. The Program Goals for the Department of Communication and
Journalism are to help students: |
| (1) understand communication processes in
diverse cultural, social, legal, and ethical contexts; |
| (2) engage in oral, written, and visual
communication; |
| (3) apply critical thinking processes; and |
| (4) understand and apply research processes |
|
Liberal
Arts Philosophy |
..[T]he communication and
journalism faculty are committed to a liberal arts philosophy which focuses more on
knowledge and skills necessary for lifelong learning and development rather than on
entry-level professional skills.
|
.Source: UWEC Department of Communication
and Journalism Review of Programs and Services Array, May 14, 1996. |
| |
Basic Definitions: Mission, Official Goals,
Operative Goals |
| Many types of goals exit in an
organization, and each type performs a different function. One major distinction is
between the officially stated goals, or mission, of the organization and the operative
goals the organization actually pursues. |
| Mission |
| The overall goal for an
organization is often called the mission--the organization’s reason for
existence. The mission describes the organization’s vision, its shared values and
beliefs, and its reason for being. It can have a powerful impact on an organization. This
mission is sometimes called the official goals, which are the formally stated
definition of business scope and the outcomes the organization is trying to achieve.
Official goals statements typically define business operations and may focus on values,
markets, and customers that distinguish the organization. |
| Operative Goals |
| Operative goals designate
the ends sought through the actual operating procedures of the organization and explain
what the organization is actually trying to do. Operative goals describe specific
measurable outcomes and are often concerned with the short run. Operative versus official
goals represent actual versus stated goals. Operative goals typically pertain to the
actual tasks an organization must perform. These goals concern overall performance,
boundary spanning, maintenance, adaptation, and production activities. Specific goals for
each primary task provide direction for the day-to-day decisions and activities within the
departments.designate
the ends sought through the actual operating procedures of the organization and explain
what the organization is actually trying to do. Operative goals describe specific
measurable outcomes and are often concerned with the short run. Operative versus official
goals represent actual versus stated goals. Operative goals typically pertain to the
actual tasks an organization must perform. These goals concern overall performance,
boundary spanning, maintenance, adaptation, and production activities. Specific goals for
each primary task provide direction for the day-to-day decisions and activities within the
departments. |
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