Links for the Study of Communication W. Robert Sampson University of Wisconsin-Eau Claire
 

HOME

 SCHEDULE

COURSES

RESOURCES

LINKS 

MEASURES

Desire2Learn  
   
Resources
 HRD Facilitators' Manual
HRD Performance Objectives
HRD Levels of Evaluation
Institutional Review Board Guidelines
Mission & Goals:  Communication & Journalism
Mission & Goals: UW-EC
Motivated Sequence: Informative
Motivated Sequence: Persuasive
PowerPoint Guidelines
Problem Solving Agenda
Research Report Tips, Part 1
Research Report Tips, Part 2
Research Report Tips, Part 3
Communication Directions
CJ
Department of Communication and Journalism
 
University of Wisconsin-Eau Claire
    
INTERNET SEARCH
Communication Directions
  csca 
 Central States Communication Association
 
 

Motivated Sequence, applied to Informative Speeches

The Motivated Sequence for the Speech to Inform consists of three steps:
an Attention Step, a Need step, and a Satisfaction Step.
Attention Step
The function of the Attention Step should be to gain the favorable attention of the audience and to focus that attention on your topic. In designing your Attention Step, please consult the section on "Beginning Your Speech" in our text.
Need Step
The function of the Need Step is to establish the importance and relevance of your topic to the audience. Theoretically, if your speech is important and relevant to us it will help us to improve our lives, to satisfy one or more "needs." Need Step for your Speech to Inform should have four parts
Statement of Need. There should be a clear "statement of need" which explains why we need to know the information you will share with us. What "needs" will it help us satisfy? Perhaps the information you will share with us will save us money; perhaps it will help us improve our grades; perhaps it will help us more favorably impress others; perhaps it will help us better understand ourselves, our campus, our state, our world
Illustration. Use one or more forms of support which will make the "need" more vivid in our minds. You might use an illustration, one or more examples, an analogy, or a comparison.
Reinforcement. Use statistics, testimony, or other forms of support to "prove" that the need or problem is important.
Pointing. Convince your audience members that your speech is not only about an important topic, but that the topic is relevant to them.
Satisfaction Step
The Satisfaction Step for the Speech to Inform should present and explain the information you promised in your attention and need steps. Your Satisfaction Step should begin with an Initial Summary, an overview listing the 3-5 main ideas you will cover. After the Initial Summary, you will restate and explain (using appropriate supporting materials) the first main point, then the second, etc. You should end your Satisfaction Step--and your speech--with a Final Summary.

Technical Plot

When you outline your speech, use two columns: a wide column on the right side of the page will accommodate your speech outline; a narrower column on the left side should be used to label the parts of your speech--the type of introduction you use in your Attention Step, each substep of your Need Step, the Initial Summary, the statement of each main idea, and--very important--the forms of support used in explaining and proving each main idea

Outline format, Motivated Sequence adapted for speeches to inform

     

   

           

Academy for Human Resource Development

Academy of Management

American Society for Training and Development

International Communication Association

National Communication Association

Academy for
Human Resource Development

Academy of Management

American Society  for Training and Development

International Communication Association

National Communication Association

 

 

Updated: December 30, 2005    

 

CJ 307/507 -- Small Group Communication CJ 350/550 -- Human Resource Development C J 450/650 -- Human Resource Development Seminar CJ 457/657 -- Leadership Development CJ 459 -- Organizational Communication Analysis