Measures of Communication W. Robert Sampson University of Wisconsin-Eau Claire
 

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Comprehensive Measures of Organizational Communication
Organizational Communication Scale (OCS),
Karlene H. Roberts and Charles A. O'Reilly

 
Karlene H. Roberts and Charles A. O'Reilly developed the Organizational Communication Scale (OCS) in 1974 to measure "communication variables in organizations." The authors began with 189 Likert-type items which they administered to 70 graduate students (all with work experience). The final OCS is composed of 35 items measuring sixteen dimensions of organizational communication.
The first eight dimensions are composed of 21 items, each rated on a 7-point Likert scale:
    (a)  Trust of Subordinate for Supervisor (3 items)
    (b)  Influence of Supervisor (3 items)
    (c)   Importance of Upward Mobility to Subordinate (2 items)
    (d)  Desire for Interaction (3 items)
    (e)  Accuracy (3 items)
    (f)   Summarization (3 items)
    (g)  Gatekeeping (3 items)
    (h)  Overload (1 item)
Three additional dimensions are composed of nine items, asking respondents to indicate percentage of time they engage in the named communication activity
    (i)   Directionality of Information--Upward (3 items)
    (j)   Directionality of Information--Downward (3 items)
    (k)  Directionality of Information--Lateral (3 items)
The thirteen dimension (1 item) indicates degree of satisfaction with communication in the organization, as assessed with a variation of the General Motors Faces Scale,
Roberts and O'Reilley considered the dimensions of Trust, Mobility, and Influence to be noncommunication--but closely related to communication--variables.
 
 
Muchinsky, P. M. (1978a).  An intraorganizational analysis of the Roberts and O'Reilly Organizational Communication Questionnaire. Journal of Applied Psychology, 62, 592-707.
Muchinsky, P. M. (1978b). Organizational Communicatin: Relationships to organizational climate and job satisfaction.  Academy of Management Journal, 20, 592-607
O'Reilly, C. A. (1978).  The intentional distortion of information in organizational communication: A laboratory and field investigation.  Human Relations, 31, 173-193.
O'Reilly, C. A. & Roberts, K. H. (1078).  Supervisor inlfuence and subordinate mobility aspirations of moderators of consideration and intiating structure.  Journal of Applied Psychology, 63, 96-102.
Roberts, K. H. Cerruti, N. L.; & O'Reilley, C. A. (1976). Changing perceptions of organizational communication:Can short-term intervention help.  Journal of Applied Psychology, 63, 96-102.
Roberts, K. H. & O'Reilley, C. A. (1979).  Some correlations of communication roles in organizations. Academy of Management Journal, 22, 42-57.
 

 

 

 

     

   

           

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Updated: September 10, 2005