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Measures of Organizational Culture
Organizational Culture Instrument
W. T. van de Post, Y. J. de Coning, et al.

Reviewed by Shelley A. Berg

Compiled by W. van der Post and T. de Coning at the University of Stellenbosch’s Graduate School of Business in 1997, this instrument was created with the aim of evaluating the major elements of an organization’s culture.  While the instrument’s results are not intended to assign an organization to a specific culture type, such as the Organizational Assessment Culture Instrument, it does provide insight to the norms and attitudes of an organization’s members on the 15 elements examined in the questionnaire. 

Structure

While the questionnaire used in the early trials of the survey consisted of 225 questions and took respondents approximately 30 minutes to complete, the final version only includes 97 questions, requiring about 15 minutes for completion.  Similarly, despite the fact that Post and Coning’s literature review in preparation of this questionnaire identified 114 dimensions of culture, the assistance of human resource experts narrowed that number down to the 15 that are actually included in the questionnaire.  The 15 dimensions measured in the final questionnaire are listed below:

·    Culture management 
    The extent to which the organization actively and deliberately engages in shaping the
    organization's culture

·    Customer orientation   
    The extent to which the organization takes the views of customers seriously and
    actively responds to such views
·    Disposition towards change   
    The degree to which employees are encouraged to be creative and innovative and to
    constantly search for better ways of getting the job done
·    Employee participation
    The extent to which employees perceive themselves as participating in the decision-
    making process of the organization
·    Goal clarity     
    The degree to which the organization creates clear objectives and performance
    expectations
·    Human resource orientation 
    The extent to which the organization is perceived as having a high regard for its human
    resource
·    Identification with the organization
   
The degree to which employees are encouraged to identify with the organization
·     Locus of authority  
     The degree of authority, freedom and independence that individual employees have in
     their jobs
·     Management style     
     The degree to which managers provide clear communication, assistance and support to 
      their subordinates
·    Organization focus    
     The extent to which the organization is perceived to be concentrating on those
     activities which form part of the fundamentals of the business
·     Organization integration 
     
The degree to which various subunits within the organization are actively encouraged to
      operate in a coordinated way by co-operating effectively towards the achievement of
      overall organizational objectives
·     Performance orientation 
     
The extent to which emphasis is placed on individual accountability for clearly defined
      results and a high level of performance
·    Reward orientation 
     The degree to which reward allocations are based on employee performance in
     contrast to seniority, favoritism or any other non-performance criterion
·    Task structure                 
     The degree to which rules, regulations, and direct supervision are applied to manage 
     employee behavior
Each item on the questionnaire is in the form of a positive or negative statement, which is rated on a seven-point Likert scale by the respondent according to its application to his/her perceptions of the organization being rated.  In scoring the questionnaire, scores for the positive statements are added together along with the inverse scores of the negative statements, producing an overall total for each dimension.
Strengths, Weaknesses, and Application
In terms of strengths, the questionnaire has scored high in both reliability and validity.  Each of the 15 dimensions included in the survey has a reliability coefficient alpha above the generally accepted minimum of .7, ranging from .788 to .932.  Post and Coning also reported an acceptable level of construct validity upon conducting a factor analysis.
Weaknesses of Post and Coning’s organizational culture instrument are not directly discussed.  One shortcoming that may be considered, however, is a lack of interpretation for the questionnaire’s scores.  Although patterns among the responses for individual items clarify the manner in which an organization is perceived, the numerical scores resulting from individual dimensions provide little insight.
Weaknesses of Post and Coning’s organizational culture instrument are not directly discussed.  One shortcoming that may be considered, however, is a lack of interpretation for the questionnaire’s scores.  Although patterns among the responses for individual items clarify the manner in which an organization is perceived, the numerical scores resulting from individual dimensions provide little insight.
 
Weaknesses of Post and Coning’s organizational culture instrument are not directly discussed.  One shortcoming that may be considered, however, is a lack of interpretation for the questionnaire’s scores.  Although patterns among the responses for individual items clarify the manner in which an organization is perceived, the numerical scores resulting from individual dimensions provide little insight.
 
     

   

           

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Academy for
Human Resource Development

Academy of Management

American Society for Training and Development

International Communication Association

National Communication Association

   

 

CJ 307/507 -- Small Group Communication CJ 350/550 -- Human Resource Development C J 450/650 -- Human Resource Development Seminar CJ 457/657 -- Leadership Development CJ 459 -- Organizational Communication Analysis
  Updated: September 10, 2005